Appreciation goes a long way, and
there’s a $1 billion pool per year
spent on event sponsorships.
DEBRIEF THE STAFF
Get opinions and evaluations from those who attended.
ANALYZE AND RECORD BASIC DATA
The number of attendees, leads generated, etc. can quantifiably
measure the success of your event.
ANALYZE THE BUDGET
Look for shortcomings, missed projections and holes that
can be fixed.
TRACK RELATED NEW REVENUE
Calculate sales generated specifically by event attendees
over the next several months.
CREATE QUALITY FOLLOW-UP CONTENT
White papers and blogs can frame your brand as a thought
leader, while also continuing the discussion.
TO TAKE AFTER
YOUR B2B EVENT
This includes attendees, staff,
volunteers, speakers, performers
Use surveys and email
questionnaires to anecdotally
measure the event’s success.
Did event apps and registration
platforms work as expected?
REACH OUT TO
Provide photos, video
and key takeaways.
Know your customers! Leverage
information collected at registration,
via event activity tracking, post-event
social media monitoring, etc.
Plan additional online events,
such as webinars.
Send invites or “save the date”
notices for the next event.
HAVE THE SALES TEAM FOLLOW UP
Someone was collecting visitors’ business cards, right?
Which special sessions and
gimmicks worked, and which didn’t?
THE HARD SELL
With new prospects, focus
first on developing a relationship.
Any videos or notes from
speeches and discussions should
be posted on social media and
the event web page.
For future reference, what
was popular? What were the
Ask attendees to be added to
email distribution lists, then track
the open and click-through rates.
Unsolicited feedback could be
more honest and useful. Track
event-related tweets, posts and