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Le métier de Community Manager

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Souvent confondu avec le métier de modérateur ou de rédacteur de tweets, le community manager est un métier nouveau et spécifique. Quelles sont ses missions ? Quelle est sa place ? Comment reconnaître un bon community manager ? Telles sont les questions abordées dans cette présentation préparée par le pôle Digital Influence de Dagobert.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Le métier de Community Manager

  1. 1. LE MÉTIER DECOMMUNITYMANAGER JUIN 2010 FÉVRIER 2012
  2. 2. METIER COMMUNITY MANAGER DIMENSIONS DU COMMUNITY MANAGEMENT
  3. 3. LES DIMENSIONS DU COMMUNITY MANAGEMENT DIFFUSION PORTE PAROLE DE LA MARQUE EN EXTERNE"
  4. 4. LES DIMENSIONS DU COMMUNITY MANAGEMENT FEEDBACKS1/4 des recherches concernant les 20 marques les plus connues dans le monde aboutissent sur un contenu généré par l’usager PORTE PAROLE DES UTILISATEURS EN INTERNE
  5. 5. LES DIMENSIONS DU COMMUNITY MANAGEMENT LIENS CRÉATEUR DE LIEN ENTRE LA MARQUE ET LES UTILISATEURS
  6. 6. LES DIMENSIONS DU COMMUNITY MANAGEMENT …EN UTILISANT DES MÉDIAS SOCIAUX Fredcavazza.net
  7. 7. METIER COMMUNITY MANAGER LES MISSIONS DU COMMUNITY MANAGER
  8. 8. LES 6 MISSIONS DU COMMUNITY MANAGER IDENTIFIER LOCALISER MESURER COMPRENDRE#1 ANALYSE DES COMMUNAUTÉS
  9. 9. LES 6 MISSIONS DU COMMUNITY MANAGER PRÉSENCE ENGAGEMENT PRISE DE PAROLE DISPOSITIF VIRAL #2 CONCEPTION, CONSEIL ET ACCOMPAGNEMENT
  10. 10. MESURER SON ENGAGEMENTDU COMMUNITY MANAGEMENT POUR QUEL NIVEAU DIMPLICATION ? QUEL POSITIONNEMENT SUR LES MÉDIAS SOCIAUX ?#2 CONCEPTION, CONSEIL ET ACCOMPAGNEMENT
  11. 11. LES 6 MISSIONS DU COMMUNITY MANAGER ECOUTER ECHANGER IMPLIQUER PROMOUVOIR ÉVÈNEMENTIALISER WEBMASTERER MODÉRER PUBLIER#3 ANIMATION DES COMMUNAUTÉS
  12. 12. LES 6 MISSIONS DU COMMUNITY MANAGER POST TWEET JEU CONCOURS APPLICATION VIDEO VIRALE STATUS UPDATE FB …#4 CONTENT MANAGEMENT
  13. 13. LES 6 MISSIONS DU COMMUNITY MANAGER ANALYSE QUALITATIVE ANALYSE QUANTITATIVE RETOURS D’EXPERIENCES#5 MONITORING ET REPORTING
  14. 14. LES 6 MISSIONS DU COMMUNITY MANAGER#6 EVANGELISATION / PROSPECTION
  15. 15. PLACE DU COMMUNITY MANAGER QUELLE PLACE ? POUR 1COMMUNITY MANAGER
  16. 16. QUELLE PLACE POUR LE COMMUNITY MANAGER ?DIRECTION GÉNÉRALE ?DIRECTION MARKETING COMMUNICATION ?DIRECTION PRODUIT ?DIRECTION DE LA RELATION CLIENT ? POUR ETRE RECONNUS, LEGITIMES ET EFFICACES LES COMMUNITY MANAGERS DOIVENT OCCUPER UNE PLACE TRANSVERSALE
  17. 17. RELATION AGENCE / MARQUE QUELLE RELATION? AGENCE / MARQUE
  18. 18. RÔLE DU COMMUNITY MANAGER CÔTÉ MARQUE MISE EN ŒUVRE DE LA STRATÉGIE DE COMMUNITY MANAGEMENT VEILLE ET SUIVI DES ENJEUX ET PROBLÉMATIQUES DE LA MARQUE ANIMATION ET MODÉRATION DES COMMUNAUTÉS PRODUCTION DES CONTENUS D’ANIMATION REPORTING INTERNE DES OPÉRATIONS IL EST LE SPÉCIALISTE DU SECTEUR ET DE LA COMMUNAUTÉ CIBLE DE LA MARQUE IL EST L’INTERLOCUTEUR PRIVILÉGIÉ DE L’AGENCE
  19. 19. RÔLE DU COMMUNITY MANAGER CÔTÉ AGENCE ACCOMPAGNEMENT ET FORMATION SUR LES PROBLÉMATIQUES SOCIAL MEDIA VEILLE DES TENDANCES ET BUZZ CONSEIL ET DÉFINITION DE LA STRATÉGIE DE COMMUNITY MANAGEMENT PILOTAGE DE LA STRATÉGIE DE COMMUNITY MANAGEMENT PRODUCTION DE CONTENUS SOCIAL MEDIA MONITORING ET RETOUR D’EXPÉRIENCE DES OPÉRATIONS ANTICIPATION ET GESTION DES BADBUZZ IL EST LE SPÉCIALISTE DES MÉDIAS SOCIAUX IL MAÎTRISE LES PROBLÉMATIQUES DIGITALES DE LA MARQUE
  20. 20. QU’EST CE QU’UN BON COMMUNITY MANAGER ?QUELQUES EXPERTS SOCIAL MEDIA, COMMUNITY MANAGERS DE MARQUE ET EN AGENCE,BLOGGEURS ONT RÉPONDU … EN 140 CARACTÈRES « Savoir construire, développer et entretenir une interaction efficace autour dune marque et les groupes sociaux quelle souhaite atteindre. » LE DÉBAT EST OUVERT…
  21. 21. QU’EST CE QU’UN BON COMMUNITY MANAGER ?QUELQUES EXPERTS SOCIAL MEDIA, COMMUNITY MANAGERS DE MARQUE ET EN AGENCE,BLOGGEURS ONT RÉPONDU … EN 140 CARACTÈRES LE DÉBAT EST OUVERT…
  22. 22. QU’EST CE QU’UN BON COMMUNITY MANAGER ?CONCLUSION UN BON COMMUNITY MANAGER C’EST :- un créateur de communauté- un animateur- un marketeur- une spécialiste de la communication- un diplomate- un ambassadeur- un rédacteur- un stimulateur d’échange
  23. 23. QU’EST CE QU’UN BON COMMUNITY MANAGER ? …ET POUR VOUS ?Participez à la conversation sur Facebook : http://xrl.in/50xret sur Twitter : http://twitter.com/agencedagobertou contactez le pôle digital influences de Dagobert : gregoire.lacoste@dagobert.fr

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