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Agence b2b- La Tactique marketing B2B du mois de Juin

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Le Native Advertising, un concept en plein essor. Ce petit guide créé par l'Agence B2B vous permettra de mieux l'aborder et en saisir les enjeux pour le B2B.

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Agence b2b- La Tactique marketing B2B du mois de Juin

  1. 1. Juin 2014
  2. 2. Présentation Native Advertising02/06/2014 2
  3. 3. Le concept est simple : Intégrer le contenu de marque au cœur du contenu éditorial et de l'expérience utilisateur. Présentation Native Advertising02/06/2014 3
  4. 4.  Bénéficier de l’influence de la marque éditoriale  Renouveler vos leviers de promotion  Engager l’internaute subtilement et intelligemment Présentation Native Advertising Le Native Advertising pour influencer à tous niveaux du tunnel de conversion 02/06/2014 4
  5. 5. Objectifs : • Promouvoir la catégorie mobilier de bureau. • Générer des devis et des ventes en ligne. Présentation Native Advertising02/06/2014 5
  6. 6. Présentation Native Advertising URL : http://portail-des-pme.fr/ressources-humaines/5821-comment-bien-amenager-ses-bureaux Site sélectionné pour son affinité avec la cible TPE/PME. Article autour d’une thématique générique La marque vient s’intégrer au cœur du contenu éditorial A la fin de l’article, intégration d’une offre commerciale. 02/06/2014 6
  7. 7. Présentation Native Advertising URL : http://www.netpme.fr/service-plus-4/fournisseur/fournitures-de-bureau/fournisseur/53523-fournitures-de-bureau-top-office Site sélectionné pour son affinité avec la cible TPE/PME. Mise en avant du logo de l’annonceur, possibilité de mettre en avant d‘autres visuels Mise en avant produits Redirection vers le site annonceur/ LP 02/06/2014 7
  8. 8. Objectifs : • Promouvoir la gamme des cartes Business. • Générer des leads et des souscriptions en ligne. Présentation Native Advertising02/06/2014 8
  9. 9. Présentation Native Advertising Site sélectionné pour son affinité avec la cible Décideurs et sa thématique Finances. Mise en avant visuelle du produit de l’annonceur. Mise en avant concrète des bénéfices de la gamme. Redirection vers la Landing Page. 02/06/2014 9
  10. 10. Présentation Native Advertising02/06/2014 10
  11. 11. • Nous avons des solutions pour tout type de brief – cible, produit, objectif… • Les éditeurs dans notre réseau étayent leurs offres au fil du temps, en collaboration avec nous. • Cela nous permet d’adapter les dispositifs pour coller à vos objectifs de notoriété ou de conversion. Présentation Native Advertising02/06/2014 11
  12. 12. Objectifs : • Travailler notoriété et considération sur des cibles technophiles • Se rapprocher de la conversion avec de nouvelles offres media Présentation Native Advertising02/06/2014 12
  13. 13. Présentation Native Advertising L’offre :  1 article (formulé sous 3 questions) en HP pendant 24h, après l’article est transféré dans la rubrique en question  1 insertion NL  3 tweets, 1 FB et 1 linkedin Les infos à retenir :  550k VU / mois  envoi d’une NL 2 fois / jour  Réseaux Sociaux (TW 100k followers, FB 28k likes, 32K membres sur linkedin)  Cible start-ups, entrepreneurs, acteurs du web Frenchweb : « 3 questions à » 02/06/2014 13
  14. 14. Présentation Native Advertising Supermarket Frenchweb SuperMarket est une place de marché unique en son genre qui vise 2 objectifs: - Proposer des offres exclusives aux lecteurs de FrenchWeb.fr - Permettre aux prestataires de produits et services de pousser des offres spéciales et augmenter leurs ventes. 02/06/2014 14 Les blogueurs et sites de contenu sont de plus en plus nombreux à créer des espaces commerciaux dédiés pour leurs lectorats.
  15. 15. Les étapes : 1. Définition du budget & brief 2. Recherche et Négociation avec les sites et blogueurs 3. Validation des contenus rédigés et mise en ligne Présentation Native Advertising Audience : 800K VU environ Insertion sur 4 à 6 blogs Audience : 1,3m VU environ Insertion sur 10 blogs 02/06/2014 15
  16. 16. Présentation Native Advertising Marina Movsissian Directrice de Clientèle +33 (0)1 40 82 60 92 Marina.movsissian@effiliation.com www.agence-b2b.com Twitter.com/agenceb2b 02/06/2014 16

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