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Kiss The Bride, l'agence du marketing client

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Agence conseil en marketing client du groupe Loyalty Company, Kiss The Bride marie nativement la précision des data et la force des émotions pour donner naissance à des expériences clients originales, engageantes et profitables.
- 3 directions d’Agences : Lille / Paris / Lyon
- Hub d’expertises pluridisciplinaires : Consulting & Projects management - Data & Engineering - Création, Content & Social - Digital - Plateformes technologiques - Opérations marketing
140 collaborateurs - 25M€ CA - 21 récompenses professionnelles - 100 budgets

Published in: Marketing
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Kiss The Bride, l'agence du marketing client

  1. 1. L’AGENCE DU MARKETING CLIENT DATA ET EMOTIONAU SERVICE DU BUSINESS DE L’ACQUISITION A L’ENGAGEMENT
  2. 2. WHO WE ARE NOUS SOMMES L’AGENCE DU MARKETING CLIENT. NOUS MARIONS DEPUIS TOUJOURS LA PRÉCISION DES DATA ET LA FORCE DES ÉMOTIONS POUR DÉLIVRER DES EXPÉRIENCES ORIGINALES, ENGAGEANTES ET PROFITABLES.
  3. 3. WHAT WE DO SPÉCIALISTES DES RÉSEAUX BTOB ET RETAIL DEPUIS 15 ANS, NOUS ACCOMPAGNONS LES ENTREPRISES SUR TOUTES LES ÉTAPES DU PARCOURS CLIENT, EN CONJUGUANT CONSEIL STRATÉGIQUE ET EXCELLENCE OPÉRATIONNELLE.
  4. 4. WHAT WE DO CONVAINCRE CONVERTIR ET TRANSFORMER LES PROSPECTS EN CLIENTS DÉVELOPPER ANIMER ET DÉVELOPPER LA PROFITABILITÉ DES CLIENTS SÉDUIRE ÉMERGER, ATTIRER ET ACQUÉRIR PLUS DE LEADS QUALIFIÉS FIDÉLISER ENGAGER LES CLIENTS ET LES TRANSFORMER EN AMBASSADEURS
  5. 5. WHAT WE DO Enrichissement et structuration de base de données prospects Stratégies d’acquisition, lead generation Analyses & stratégies commerciales Plateformes de marque & Stratégies de communication Stratégies de contenus & webmarketing Social marketing SÉDUIRE Émerger, attirer et acquérir plus de leads qualifiés
  6. 6. WHAT WE DO CRM, analyse data et scoring Stratégies d’acquisition, lead nurturing Professionnalisation des acteurs de la vente (clienteling, social selling, data visualisation…) Stratégies de contenus Stratégie social marketing Shopper marketing (drive to store, activation in-store…) CONVAINCRE Convertir et transformer les prospects en clients
  7. 7. WHAT WE DO Enrichissement et structuration de base de données prospects Stratégies d’acquisition, lead generation Analyses & stratégies commerciales Plateformes de marque & Stratégies de communication Stratégies de contenus & webmarketing Social marketing DÉVELOPPER Animer et développer la profitabilité des clients
  8. 8. WHAT WE DO Segmentation, étude et analyse data Programmes relationnels/fidélisation Animation & digitalisation point de vente Stratégies d’engagement Stratégies de communication Stratégies social marketing FIDÉLISER Engager les clients et les transformer en ambassadeurs
  9. 9. 21RÉCOMPENSES PROFESSIONNELLES 15ANNÉES D’EXISTENCE 140COLLABORATEURS 25M€ DE CA +100BUDGETS
  10. 10. DES RELATIONS QUI COMPTENT ET QUI DURENT
  11. 11. SKILLS DES EXPERTISES NATIVEMENT ORGANISÉES ET MOBILISÉES AU SEIN D’UNE MÊME AGENCE. CONSULTING & PROJETS MANAGEMENT DATA & ENGINEERING CRÉATION | CONTENT | SOCIAL DIGITAL & MOBILITÉ PLATEFORMES MARKETING
  12. 12. Be-One est une plateforme de marketing omnicanal innovante Vous offrant une vision globale, unifiée et ultraciblée de l’activité de votre réseau et de votre clientèle pour réconcilier :
  13. 13. ANALYSE DATA & CONNAISSANCE CLIENTS CIBLAGE & EXTRACTION GESTION DE CAMPAGNES OMNICANALES REPORTING & ANALYSES ALLIER LA TECHNOLOGIE AU RETAIL
  14. 14. WORKS
  15. 15. PROGRAMME D’ANIMATION UP 1 I LA PROBLÉMATIQUE Comment valoriser la performance d’un réseau de distribution hétérogène et international ? 2 I LA RÉPONSE Un programme d’animation omnicanal, totalement individualisé dans 32 pays, par réseau et par individu ; et qui sert tant la performance commerciale que relationnelle. 3 I LA TOUCHE EN PLUS 32 pays, 4 réseaux et 4 marques animés + de 320 millions d’indicateurs calculés chaque mois 1 500 récompenses et avantages Plus de 4 années de collaboration Prix or 2017 dans la catégorie "Marketing BtoB" de l'Adetem
  16. 16. ZODIAC 1 I LA PROBLÉMATIQUE Comment réaffirmer le leadership de Zodiac marque d’équipement et d’entretien de la piscine sur le marché européen ? 2 I LA TOUCHE EN PLUS En concevant une nouvelle plateforme de communication : technologique, aspirationnelle, unique… et en la déployant sur tous les points de contacts de la marque : site web multi-langues, blog consommateurs, campagne media on et offline, salons professionnels, outils d’aide à la vente, etc. 2 I LA RÉPONSE Une nouvelle plateforme de communication technologique, aspirationnelle et disponible sur tous les points de contacts de la marque.
  17. 17. APPLI MON COACH REVENTE 1 I LA PROBLÉMATIQUE Comment s’inscrire dans le quotidien des salons de coiffure et obtenir de l’information sur la revente des produits par les salons ? 2 I LA RÉPONSE Une application mobile multimarque permettant aux collaborateurs des salons d'accéder à des sessions d'e-learning et de coaching sur les tendances, mais aussi de déclarer leurs ventes de produits des marques de L’Oréal. 3 I LA TOUCHE EN PLUS Ce dispositif a permis de centraliser dans une seule et même application les communications de toutes les marques du groupe en rationnalisant les investissements et en boostant les ventes.
  18. 18. JUST FOR YOU 1 I LA PROBLÉMATIQUE Comment développer la performance commerciale des revendeurs Xerox et enrichir la communication avec eux tout en travaillant l'image de marque ? 2 I LA RÉPONSE L'exploitation de la data permet de proposer le magazine « Just for You », totalement individualisé, revendeur par revendeur, tant sur le discours et les indicateurs individuels de performance, que sur les offres, en prenant en compte les spécificités de chaque partenaire. 3 I LA TOUCHE EN PLUS Ce projet a été récompensé par un Prix de l’excellence Marketing de l’Adetem et un Top/Com d’Or.
  19. 19. PROGRAMME PRÉFÉRENCE 1 I LA PROBLÉMATIQUE Renouveler le dispositif national de stimulation des agences de voyage agréées SNCF 2 I LA RÉPONSE Un programme d’animation qui conjugue data, contenus et digital 3 I LA TOUCHE EN PLUS 5 800 agents de voyage stimulés +5 points de taux de satisfaction Plus de 3 ans que ça dure
  20. 20. KÄRCHER 1 I LA PROBLÉMATIQUE Comment développer la connaissance clients sur le produit le plus mass market de Kärcher en vue de développer les ventes (cross selling) ? 2 I LA RÉPONSE Un dispositif inédit de data catching vidéo proposant une expérience ludique et interactive pour récolter de la donnée clients, avec la complicité d'une ambassadrice de choix : l'animatrice Sophie Ferjani. 3 I LA TOUCHE EN PLUS Cette campagne a remporté le prix bronze 2017 dans la catégorie "Innovation marketing et digitale" de l'Adetem.
  21. 21. COFIDIS RETAIL 1 I LA PROBLÉMATIQUE Comment se placer dans le top of mind des décisionnaires des 500 enseignes générant plus de 150 M€ de CA ? 2 I LA RÉPONSE Une stratégie de contenus, anglée sur la performance des commerçants, avec une présence active sur les réseaux sociaux. 3 I LA TOUCHE EN PLUS Ce projet a été récompensé par un Trophée Marketing Magazine Et un Top/Com.
  22. 22. MA VIE CLAIRE 1 I LA PROBLÉMATIQUE Comment faire bouger le monde de la bio et créer un programme communautaire pour engager les clients de ses magasins ? 2 I LA RÉPONSE Un programme relationnel basé sur la connaissance clients alliant digital, expérience in-store et un outil de web reporting permettant aux magasins de piloter leurs performances. 3 I LA TOUCHE EN PLUS Déploiement sur les 275 PDV du réseau en moins de 6 mois.
  23. 23. MONDIAL TISSUS 1 I LA PROBLÉMATIQUE Comment Mondial Tissus réconcilie ses données et personnalise l'expérience client ? 2 I LA TOUCHE EN PLUS Une plateforme de marketing omnicanal, Be-One, pour réconcilier les parcours on et offline et les enjeux nationaux et locaux. Un partenariat stratégique avec IBM Watson. 2 I LA RÉPONSE Un programme de fidélisation omnicanal inspiré par la connaissance clients et les technologies marketing.
  24. 24. VILLAVERDE 1 I LA PROBLÉMATIQUE Comment l’enseigne VillaVerde réussit depuis plus de 12 ans à fidéliser ses clients ? 2 I LA RÉPONSE Une stratégie de fidélisation qui capitalise sur la connaissance clients pour activer les bons leviers et récompenser la fidélité de chaque client de façon ultra- personnalisée. 3 I LA TOUCHE EN PLUS Un programme national qui permet à chaque magasin franchisé d’adapter les campagnes marketing à ses enjeux locaux. Plus de 12 années de collaboration.
  25. 25. 100 allée des Frênes - 69760 Limonest 5 rue Daunou - 75002 Paris 17 avenue de la Créativité - 59650 Villeneuve-d'Ascq 01 55 39 09 10 / contact@kissthebride.fr W W W . K I S S T H E B R I D E . F R Ce document est la propriété exclusive du groupe LOYALTY COMPANY. L’utilisation ou reproduction de toute ou partie de ce document et des éléments qu’il intègre est soumise à l’autorisation de LOYALTY COMPANY W W W . L O Y A L T Y C O M P A N Y . C O M Une agence du groupe

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