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LA LIMITE DES GUIDELINES, …POUR UN SEO UTILE ET PERFORMANT, par Audrey Broutin, directeur SEO et directeur associé.

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Présentation d'Audrey Broutin, directeur associé et directeur SEO.

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LA LIMITE DES GUIDELINES, …POUR UN SEO UTILE ET PERFORMANT, par Audrey Broutin, directeur SEO et directeur associé.

  1. 1. LA LIMITE DES GUIDELINES,
 …POUR UN SEO UTILE ET PERFORMANT AUDREY BROUTIN, PARTNER
  2. 2. la limite des Guidelines un seo utile et performant
  3. 3. la mécanique du parfait seo scope & strategy 2016
  4. 4. 1 - guidelines (chic ! des nouveautés) ! la limite des Guidelines
  5. 5. 2 - application (je mets en oeuvre) ! la limite des Guidelines
  6. 6. 3 - réactivité (et vite stp) ! la limite des Guidelines
  7. 7. 4 - performance (ROI ?) ! la limite des Guidelines
  8. 8. 5 - déception (comment ça, tu sais pas ?) ! la limite des Guidelines
  9. 9. la limite des Guidelines la tendance
  10. 10. déployer un max de reco, scope & strategy 2016
  11. 11. déployer un max de reco, exploiter toutes les nouveautés scope & strategy 2016
  12. 12. la limite des Guidelines la difficulté
  13. 13. identifier ses priorités, évaluer le rapport effort/effet scope & strategy 2016
  14. 14. la limite des Guidelines full-optimisation VS sur-optimisation
  15. 15. et si tout n’était pas bon à prendre ? scope & strategy 2016
  16. 16. la limite des Guidelines guidelines VS outils
  17. 17. une différence de taille scope & strategy 2016
  18. 18. la limite des Guidelines concrètement
  19. 19. la limite des Guidelines Enabling Rich Snippets for Products
  20. 20. ! If you're a merchant, you can give Google detailed product information that we can use to display rich snippets (for example, price, availability, and review ratings) right on our search results pages. ! Using markup to enable rich snippets lets you: ! • Attract potential buyers while they are searching for items to buy on Google. ! • Control your product information. You can maintain the accuracy and freshness of your product information, so your customers find the relevant, current items they're looking for.
  21. 21. good recommendation
  22. 22. site officiel de la marque
  23. 23. site officiel de la marque prix : 39,50 €
  24. 24. site officiel de la marque prix : 39,50 € en stock
  25. 25. site distributeur
  26. 26. site distributeur note : 4,4/5 (étoiles)
  27. 27. site distributeur note : 4,4/5 (étoiles) avis : 60
  28. 28. site(s) distributeur(s)
  29. 29. site(s) distributeur(s) prix : 34 € - 37,50 €
  30. 30. site(s) distributeur(s) prix : 34 € - 37,50 € avis : 5/5 (étoiles)
  31. 31. prix : 39,50 €
  32. 32. prix : 39,50 € prix : 34 € - 37,50 €
  33. 33. note : 4,4/5 (étoiles) prix : 39,50 € prix : 34 € - 37,50 €
  34. 34. note : 4,4/5 (étoiles) prix : 39,50 € prix : 34 € - 37,50 € avis : 5/5 (étoiles)
  35. 35. ! If you're a merchant, you can give Google detailed product information that we can use to display rich snippets (for example, price, availability, and review ratings) right on our search results pages. ! Using markup to enable rich snippets lets you: ! • Attract potential buyers while they are searching for items to buy on Google. ! • Control your product information. You can maintain the accuracy and freshness of your product information, so your customers find the relevant, current items they're looking for. Attract potentiel buyers Control your product information. the relevant
  36. 36. good optimization ?
  37. 37. la limite des Guidelines Enabling Rel Canonical
  38. 38. ! Utiliser la rel=canonical contre le contenu dupliqué ! • Indiquer à Google la page « maître » ! • Indiquer à Google la page à indexer
  39. 39. good recommendation
  40. 40. /glaces-sorbets
  41. 41. /glaces-sorbets canonical : elle-même
  42. 42. /glaces-sorbets canonical : elle-même indexée : oui
  43. 43. /glaces-sorbets?landing=1
  44. 44. /glaces-sorbets?landing=1 canonical : /glaces-sorbets
  45. 45. /glaces-sorbets?landing=1 canonical : /glaces-sorbets indexée : oui
  46. 46. /glaces-sorbets?viewAll=1
  47. 47. /glaces-sorbets?viewAll=1 canonical : /glaces-sorbets
  48. 48. /glaces-sorbets?viewAll=1 canonical : /glaces-sorbets indexée : oui
  49. 49. /glaces-sorbets?cgid=glaces-sorbets
  50. 50. /glaces-sorbets?cgid=glaces-sorbets canonical : /glaces-sorbets
  51. 51. /glaces-sorbets?cgid=glaces-sorbets canonical : /glaces-sorbets indexée : oui
  52. 52. good optimization ?
  53. 53. la limite des Guidelines Enabling…
  54. 54. Sitelinks Search Box
  55. 55. Indexation des facettes
  56. 56. la limite des Guidelines la règle
  57. 57. il n’y a pas de règle scope & strategy 2016
  58. 58. la limite des Guidelines les règles
  59. 59. la limite des Guidelines 1 site
  60. 60. la limite des Guidelines 1 site 1 cible
  61. 61. la limite des Guidelines 1 site 1 cible 1 univers produit
  62. 62. la limite des Guidelines 1 site 1 cible 1 univers produit 1 univers concurrentiel
  63. 63. la limite des Guidelines 1 site 1 cible 1 univers produit 1 univers concurrentiel 1 objectif
  64. 64. la limite des Guidelines 1 site 1 cible 1 univers produit 1 univers concurrentiel 1 objectif 1 atout
  65. 65. la limite des Guidelines 1 site 1 cible 1 univers produit 1 univers concurrentiel 1 objectif 1 atout 1 stratégie
  66. 66. la limite des Guidelines le mot de la fin
 (enjoy)
  67. 67. ! Principes de base ! ! • Ne trompez pas les internautes. ! Pour savoir si votre site Web respecte nos consignes, posez-vous simplement la question suivante : ! "Cela me dérangerait-il d'expliquer au propriétaire d'un site Web concurrent ou à un employé de Google quelles sont les solutions que j'ai adoptées ?". ne trompez
  68. 68. merci www.altima-agency.com ! blog.altima.fr/seo/

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