National Older Men’s Network“capturing the passion of sport”
The “Sports Brand”                  and engaging with older men• Older men are a hard group to reach when giving  health a...
The Older Men’s Network – Sporting PartnershipsFit as a Fiddle
Fit as a Fiddle
Fit as a Fiddle
Fit as a Fiddle
Fit as a Fiddle
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Roger Jones - Older Men's Network

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Age UK's Sports Seminar, Roger Jones - Older Men's Network, 5th December, presentation

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Roger Jones - Older Men's Network

  1. 1. National Older Men’s Network“capturing the passion of sport”
  2. 2. The “Sports Brand” and engaging with older men• Older men are a hard group to reach when giving health and wellbeing messages.• The messages need to be non threatening.• Health Activities need to be fun and enjoyable.• Using older men’s lifetime passion for sport in activity and health messages reduces the threat and makes the men more receptive.• Peer Mentors- CHAMPIONS- make the process easier.• Using sports organisations and sports governing bodies as partners makes engaging with the older men easier.• Can be a natural partnership – the skills of your organisation plus the brand, knowledge, enthusiasm of the sporting body.Fit as a Fiddle
  3. 3. The Older Men’s Network – Sporting PartnershipsFit as a Fiddle
  4. 4. Fit as a Fiddle
  5. 5. Fit as a Fiddle
  6. 6. Fit as a Fiddle
  7. 7. Fit as a Fiddle

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