Arun kan's Sporting Equals presentation


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Arun Kan's presentation presented at Age UK's Sports Seminar on the 5th December 2012

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Arun kan's Sporting Equals presentation

  1. 1. Engaging BME communities Arun Kang – CEO Sporting EqualsAre older people your next potential market? Sports Engagement Seminar 5th December 2012
  2. 2. Sporting Equals was commissioned to deliver the ‘Faith and Community Strand’ for Age UK under their fit as a fiddle programme.The aim of the project was to promote health and wellbeing to black and minority ethnic (BME) older people
  3. 3. NATIONAL PROJECT - Two elements:1.National Training Programme289 Volunteers trained across 39 partner organisations2. Roadshows29 Roadshow Events utilising 15 partner organisationsTotal number of people engaged: 5,532
  4. 4. Fit as Fiddle - Ethnicity Profile OtherFaith and Ethnicity Profile 15% Mixed 4% South Asian 46% Chinese 12% Black or African/Caribbean 23% Fit as a Fiddle - Religious Profile Not Specified 15.6% Any Other Religion Christian 3.9% 27.0% No Religion 10.0% Jewish 0.4% Hindu 9.6% Buddhist 4.4% Muslim Sikh 9.7% 19.5%
  5. 5. Project locations and coverage
  6. 6. Most popular sports & physical activities Cycling - Boccia Swimming - Tai Chi Walking/Power Walking Cricket - Table Tennis Dancing - Seated Exercise Aerobics - Yoga
  7. 7. Engagement and Participation - PhysicalActivity • Incorporated exercise as part of daily activities • Introduced less demanding activities e.g. Tai Chi, chair based exercise, yoga, boccia • Culturally sensitive - clothing / segregation • Used community settings - as ‘comfort zone’ • Utilised community languages
  8. 8. Engagement and Participation -Promoting Healthy Eating • Raised awareness of ingredients – e.g. reduced use of fat/ghee, fresh vs canned, fast food and portion control. • Introduced healthy cooking methods • Built awareness of specific diets – e.g. for diabetes or heart conditions. • Linked food to country of origin e.g. mangos
  9. 9. Engagement and Participation -Promoting Wellbeing• Promoted opportunity for shared experiences & activities – e.g. social walking groups (keep mind/body active)• Promoted places of worship as places of social interaction and activity• Volunteers befriending older people “The older people have formed good relationships with the volunteers. Those who have been reluctant to take part are now willingly participating in the activities and they appear to be enjoying themselves more and more” CAPtA, Derbyshire
  10. 10. Project Impact – Sporting Equals evaluation• Increased levels of physical activity – Ranging from 1 to 4 hours per week• BME older participants reported loss of weight, feeling healthier and less stressed ‘Participants are more mindful of the need to incorporate exercise into their lifestyles, some now walk to the bus stop and one has joined a swimming class’ Coordinator Moreland Trust
  11. 11. Sustainability & Legacy72% of projects established partnership links with agencies such as PCTs, community and sports groups79% of projects have sustained faaf volunteersMessage of faaf went beyond older people Wellbeing of volunteers Engaged wider community through roadshows and centres Behaviour change in projects to support people to help maintain healthier lifestyles
  12. 12. Good Practice Guide • Developed from the National Project with support from Age UK regional partners • Guide designed to capture key learning • Guide includes case studies, ‘top tips’ and recommendations • Support service providers and others to develop similar approaches to engage
  13. 13. Engaging BME communities Arun Kang – CEO Sporting EqualsAre older people your next potential market? Sports Engagement Seminar 5th December 2012