Sports analytics and the second screen

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How second screen apps for mobile devices are generating analytics for sports programming on TV. Use case: The 2013 Super Bowl.

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Sports analytics and the second screen

  1. 1. Sports Analytics & the Second Screen ExperienceAlex Gault, VP Product Development & Client Services
  2. 2. What is the “Second Screen”?
  3. 3. Create a DestinationBring all you marketing and advertising togetherTV is being complemented by the Web & Mobile, NOT displaced
  4. 4. What’s Next: Smart Remote Control
  5. 5. Nielsen Cross-PlatformReport ,Q42012Two Emerging Trends Social TV Increase in the number of people watching TV shows andcommenting about them Catch Up TV and Binge Viewing More and more people recording shows and watching themlaterWhat does this mean for the future of Broadcast & Cable TV? Live event programming Sports, Awards shows & News
  6. 6. What’s Next: Stream Capture ACR
  7. 7. What’s Next: Smart Remote Control
  8. 8. What’s Next: Smart Remote ControlSocial Media Drives TV Viewership
  9. 9. In 2012, 7 of the Top 10 TV shows most popularon Social Media were Sports events
  10. 10. Second Screen Engagement: UK TrendsSky Network Research,Sept 2012
  11. 11. 5 Days Before the Super Bowl
  12. 12. What’s Next: Smart Remote Control
  13. 13. What’s Next: Smart Remote ControlSocial Activity per Minute
  14. 14. What’s Next: Smart Remote Control
  15. 15. What’s Next: Smart Remote Control
  16. 16. What’s Next: Smart Remote Control
  17. 17. Mobovivo Second Screen AppsAXS TV FightsThe Race(Hollywood Reporter)Soccer (ESPN)Hannibal (Sony)
  18. 18. Alex GaultMobovivowww.mobovivo.comalex@mobovivo.com

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