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little things that matter. using cultural probing to design a new invoice for Play Telecom.

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We have applied Cultural Probe to conduct a study about the perception of invoices for Polish Telecom: Play. In the presentation we present all elements of the probe to inspire others to put design into research tools not only into final products. It truly pays off.

little things that matter. using cultural probing to design a new invoice for Play Telecom.

  1. 1. little things that matter. using cultural probing to design a new invoice for Play Aga Szóstek (UX Plus) Marcin Piotrowski (Play)
  2. 2. abetterworld comeswithaprice
  3. 3. respondents whocare
  4. 4. engagement
  5. 5. culturalprobing
  6. 6. przemekpomaski magdarydiger weronikasiwiec
  7. 7. gaininginsights
  8. 8. gaininginsights
  9. 9. gaininginsights
  10. 10. so... thestorybegins
  11. 11. sothestorybegins
  12. 12. sothestorybegins
  13. 13. sothestorybegins
  14. 14. hundreds of insights
  15. 15. engagement?
  16. 16. engagement hell,yeah!
  17. 17. abunchoftheory FraukjeSleeswijk
  18. 18. what people level of knowledge research methods
  19. 19. what people level of knowledge tell think explicit interviews research methods
  20. 20. what people level of knowledge tell think do act explicit observational interviews observations research methods
  21. 21. what people level of knowledge tell think do act know feel dream explicit observational subconscious latent deep interviews observations generative techniques research methods
  22. 22. przemekpomaski magdarydiger weronikasiwiec
  23. 23. uxplus.pl agaszóstek
  24. 24. uxonline.pl marcinpiotrowski
  25. 25. thankyou
  26. 26. Q&A

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