Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Internet Marketing Quiz

17,579 views

Published on

Published in: Business, Sports

Internet Marketing Quiz

  1. 1. Internet Marketing Quiz By Vaibhav Agarwal [envap.com]
  2. 2. Internet Marketing Quiz <ul><li>Question. Whose idea was Twitter? </li></ul><ul><li>Answer: Jack Dorsey </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  3. 3. Internet Marketing Quiz <ul><li>Question. In which year was Twitter Incorporated founded? </li></ul><ul><li>Answer: 2007 (May) </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  4. 4. Internet Marketing Quiz <ul><li>Question. Which major software company bought stake in Facebook in 2007? - Google - Microsoft - Yahoo </li></ul><ul><li>Answer: Microsoft </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  5. 5. Internet Marketing Quiz <ul><li>Question. When did Facebook extend its network beyond educational institutions? - September 2005 - September 2006 - October 2007 </li></ul><ul><li>Answer: September 2006 </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  6. 6. Internet Marketing Quiz <ul><li>Question. Which similar social networking site sued Facebook for allegedly stealing source code? - MySpace - Friendster - ConnectU </li></ul><ul><li>Answer: ConnectU </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  7. 7. Internet Marketing Quiz <ul><li>Question. How much did Facebook pay to get its current domain name? - $20,000 - $200,000 - $2,000,000 </li></ul><ul><li>Answer: $200,000 </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  8. 8. Internet Marketing Quiz <ul><li>Question. Who founded Facebook? - Mark Zuckerberg - Mortimer Zuckerman - Barry Zuckercorn </li></ul><ul><li>Answer: Mark Zuckerberg </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  9. 9. Internet Marketing Quiz <ul><li>Question: What is stemming technology and how does Google use it? - Google will search for your search terms and look for words that are similar to some or all of them. - Stemming technology is similar to stem cell technology. - Similar to lemming technology. - Related to biology science; Google's got a huge greenhouse. </li></ul><ul><li>Answer: Google will search for your search terms and look for words that are similar to some or all of them.. </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  10. 10. Internet Marketing Quiz <ul><li>Question. How can you find out who links to you on Google? - Use the link: operator. Example: link:www.websearch.about.com. - Type in &quot;who links to me?&quot; - Use the Boolean search term AND. - Search Google's cache. </li></ul><ul><li>Answer: Use the link: operator. Example: link:www.websearch.about.com. </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  11. 11. Internet Marketing Quiz <ul><li>Question. What does the Google's &quot;I'm Feeling Lucky&quot; button do? - Bypass your results and goes to the first web page returned for your query. - Enters you into a Las Vegas sweepstakes. - Gets you a date for Saturday night. - Takes you to the site of Google's choice, without any input from you whatsoever. </li></ul><ul><li>Answer: Bypass your results and goes to the first web page returned for your query. </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  12. 12. Internet Marketing Quiz <ul><li>Question. What does Google's &quot;similar pages&quot; feature mean? - Google will search the Web for pages that fall into the same general category as your result - Google will search for similar pages to what you searched for in your last search. - Similar pages just means that other people are looking for the same thing. - Similar pages to that of Yahoo. </li></ul><ul><li>Answer: Google will search the Web for pages that fall into the same general category as your result. </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  13. 13. Internet Marketing Quiz <ul><li>Question. What is the word limit for a Google search term ? - 32 - 10 - No limit - 45 </li></ul><ul><li>Answer: 32 </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  14. 14. Internet Marketing Quiz <ul><li>Question. Why is Google called &quot;Google?&quot; - Seemed like a good idea to Larry and Sergey. - Named after Bill Gates' dog, who is also named Google. - It's a misspelling of the word &quot;googol&quot;, which is a huge number. - Same number of syllables as Yahoo. </li></ul><ul><li>Answer: It's a misspelling of the word &quot;googol&quot;, which is a huge number </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  15. 15. Internet Marketing Quiz <ul><li>Question. Which search engine was originally called 'BackRub' -Google -Yahoo -Bing -Ask </li></ul><ul><li>Answer:Google </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  16. 16. Internet Marketing Quiz <ul><li>Question. The online value proposition should: -target market segment(s) that the proposition will appeal to -supported by appropriate resource levels -be a clear differentiator from online competitors -be communicated to site visitors and in all marketing communications -all of the above </li></ul><ul><li>Answer:all of the above </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  17. 17. Internet Marketing Quiz <ul><li>Question. What does the following definition refer to? ‘Achieving marketing objectives through the use of any electronic communications technology’ -E-commerce -E-business -Internet marketing -E-marketing -None of the above </li></ul><ul><li>Answer:E-marketing </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  18. 18. Internet Marketing Quiz <ul><li>Question. Using the Internet for marketing research to find out customers needs and wants is an example of: -identifying customer requirements -anticipating customer requirements -satisfying customer requirements -none of the above </li></ul><ul><li>Answer: identifying customer requirements </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  19. 19. Internet Marketing Quiz <ul><li>Question. Assessing the demand for digital services (the online revenue contribution) is an example of: -anticipating customer requirements -satisfying customer requirements -identifying customer requirements -none of the above </li></ul><ul><li>Answer:anticipating customer requirements </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  20. 20. Internet Marketing Quiz <ul><li>Question. Delivering e-mail based customer support is an example of: -identifying customer requirements -anticipating customer requirements -satisfying customer requirements -none of the above </li></ul><ul><li>Answer: anticipating customer requirements </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  21. 21. Internet Marketing Quiz <ul><li>Question. What is the focus of marketing orientation? -Customers -Competitors -Suppliers -Employees -None of the abve </li></ul><ul><li>Answer:Customers </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  22. 22. Internet Marketing Quiz <ul><li>Question. E-marketing is best seen as: -a subset of e-business -equivalent to e-business -broader than e-business -the same as e-commerce -none of the above </li></ul><ul><li>Answer:a subset of e-business </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  23. 23. Internet Marketing Quiz <ul><li>Question. The e–marketing plan has: -the same objectives as the marketing plan -the same objectives as the corporate plan -objectives which support the objectives of other organisational plans -the same objectives as the e-business plan -none of the above </li></ul><ul><li>Answer:objectives which support the objectives of other organisational plans </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  24. 24. Internet Marketing Quiz <ul><li>Question. The direct online contribution effectiveness refers to: -the reach of audience volume of a site -the proportion of sales influenced by the web site -the proportion of business turnover achieved by e-commerce transactions -both the first and third answers above -none of the above </li></ul><ul><li>Answer: the proportion of business turnover achieved by e-commerce transactions </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  25. 25. Internet Marketing Quiz <ul><li>Question. Which is not one of the elements of a company’s external micro-environment that need to be assessed during situation analysis for e-marketing? -Supplier analysis -Competitor analysis -Intermediary analysis -Demand analysis -None of the above </li></ul><ul><li>Answer:Supplier analysis </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  26. 26. We will be regularly updating this… so keep visiting For feedback / suggestions visit www.envap.com

×