Internet Marketing Quiz

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Internet Marketing Quiz

  1. 1. Internet Marketing Quiz By Vaibhav Agarwal [envap.com]
  2. 2. Internet Marketing Quiz <ul><li>Question. Whose idea was Twitter? </li></ul><ul><li>Answer: Jack Dorsey </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  3. 3. Internet Marketing Quiz <ul><li>Question. In which year was Twitter Incorporated founded? </li></ul><ul><li>Answer: 2007 (May) </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  4. 4. Internet Marketing Quiz <ul><li>Question. Which major software company bought stake in Facebook in 2007? - Google - Microsoft - Yahoo </li></ul><ul><li>Answer: Microsoft </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  5. 5. Internet Marketing Quiz <ul><li>Question. When did Facebook extend its network beyond educational institutions? - September 2005 - September 2006 - October 2007 </li></ul><ul><li>Answer: September 2006 </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  6. 6. Internet Marketing Quiz <ul><li>Question. Which similar social networking site sued Facebook for allegedly stealing source code? - MySpace - Friendster - ConnectU </li></ul><ul><li>Answer: ConnectU </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  7. 7. Internet Marketing Quiz <ul><li>Question. How much did Facebook pay to get its current domain name? - $20,000 - $200,000 - $2,000,000 </li></ul><ul><li>Answer: $200,000 </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  8. 8. Internet Marketing Quiz <ul><li>Question. Who founded Facebook? - Mark Zuckerberg - Mortimer Zuckerman - Barry Zuckercorn </li></ul><ul><li>Answer: Mark Zuckerberg </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  9. 9. Internet Marketing Quiz <ul><li>Question: What is stemming technology and how does Google use it? - Google will search for your search terms and look for words that are similar to some or all of them. - Stemming technology is similar to stem cell technology. - Similar to lemming technology. - Related to biology science; Google's got a huge greenhouse. </li></ul><ul><li>Answer: Google will search for your search terms and look for words that are similar to some or all of them.. </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  10. 10. Internet Marketing Quiz <ul><li>Question. How can you find out who links to you on Google? - Use the link: operator. Example: link:www.websearch.about.com. - Type in &quot;who links to me?&quot; - Use the Boolean search term AND. - Search Google's cache. </li></ul><ul><li>Answer: Use the link: operator. Example: link:www.websearch.about.com. </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  11. 11. Internet Marketing Quiz <ul><li>Question. What does the Google's &quot;I'm Feeling Lucky&quot; button do? - Bypass your results and goes to the first web page returned for your query. - Enters you into a Las Vegas sweepstakes. - Gets you a date for Saturday night. - Takes you to the site of Google's choice, without any input from you whatsoever. </li></ul><ul><li>Answer: Bypass your results and goes to the first web page returned for your query. </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  12. 12. Internet Marketing Quiz <ul><li>Question. What does Google's &quot;similar pages&quot; feature mean? - Google will search the Web for pages that fall into the same general category as your result - Google will search for similar pages to what you searched for in your last search. - Similar pages just means that other people are looking for the same thing. - Similar pages to that of Yahoo. </li></ul><ul><li>Answer: Google will search the Web for pages that fall into the same general category as your result. </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  13. 13. Internet Marketing Quiz <ul><li>Question. What is the word limit for a Google search term ? - 32 - 10 - No limit - 45 </li></ul><ul><li>Answer: 32 </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  14. 14. Internet Marketing Quiz <ul><li>Question. Why is Google called &quot;Google?&quot; - Seemed like a good idea to Larry and Sergey. - Named after Bill Gates' dog, who is also named Google. - It's a misspelling of the word &quot;googol&quot;, which is a huge number. - Same number of syllables as Yahoo. </li></ul><ul><li>Answer: It's a misspelling of the word &quot;googol&quot;, which is a huge number </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  15. 15. Internet Marketing Quiz <ul><li>Question. Which search engine was originally called 'BackRub' -Google -Yahoo -Bing -Ask </li></ul><ul><li>Answer:Google </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  16. 16. Internet Marketing Quiz <ul><li>Question. The online value proposition should: -target market segment(s) that the proposition will appeal to -supported by appropriate resource levels -be a clear differentiator from online competitors -be communicated to site visitors and in all marketing communications -all of the above </li></ul><ul><li>Answer:all of the above </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  17. 17. Internet Marketing Quiz <ul><li>Question. What does the following definition refer to? ‘Achieving marketing objectives through the use of any electronic communications technology’ -E-commerce -E-business -Internet marketing -E-marketing -None of the above </li></ul><ul><li>Answer:E-marketing </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  18. 18. Internet Marketing Quiz <ul><li>Question. Using the Internet for marketing research to find out customers needs and wants is an example of: -identifying customer requirements -anticipating customer requirements -satisfying customer requirements -none of the above </li></ul><ul><li>Answer: identifying customer requirements </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  19. 19. Internet Marketing Quiz <ul><li>Question. Assessing the demand for digital services (the online revenue contribution) is an example of: -anticipating customer requirements -satisfying customer requirements -identifying customer requirements -none of the above </li></ul><ul><li>Answer:anticipating customer requirements </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  20. 20. Internet Marketing Quiz <ul><li>Question. Delivering e-mail based customer support is an example of: -identifying customer requirements -anticipating customer requirements -satisfying customer requirements -none of the above </li></ul><ul><li>Answer: anticipating customer requirements </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  21. 21. Internet Marketing Quiz <ul><li>Question. What is the focus of marketing orientation? -Customers -Competitors -Suppliers -Employees -None of the abve </li></ul><ul><li>Answer:Customers </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  22. 22. Internet Marketing Quiz <ul><li>Question. E-marketing is best seen as: -a subset of e-business -equivalent to e-business -broader than e-business -the same as e-commerce -none of the above </li></ul><ul><li>Answer:a subset of e-business </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  23. 23. Internet Marketing Quiz <ul><li>Question. The e–marketing plan has: -the same objectives as the marketing plan -the same objectives as the corporate plan -objectives which support the objectives of other organisational plans -the same objectives as the e-business plan -none of the above </li></ul><ul><li>Answer:objectives which support the objectives of other organisational plans </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  24. 24. Internet Marketing Quiz <ul><li>Question. The direct online contribution effectiveness refers to: -the reach of audience volume of a site -the proportion of sales influenced by the web site -the proportion of business turnover achieved by e-commerce transactions -both the first and third answers above -none of the above </li></ul><ul><li>Answer: the proportion of business turnover achieved by e-commerce transactions </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  25. 25. Internet Marketing Quiz <ul><li>Question. Which is not one of the elements of a company’s external micro-environment that need to be assessed during situation analysis for e-marketing? -Supplier analysis -Competitor analysis -Intermediary analysis -Demand analysis -None of the above </li></ul><ul><li>Answer:Supplier analysis </li></ul>Internet Marketing Quiz by Vaibhav Agarwal [www.envap.com]
  26. 26. We will be regularly updating this… so keep visiting For feedback / suggestions visit www.envap.com

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