What is mobile news?
Timely, relevant info
 delivered wirelessly
to a handheld device
  by user request.
Timely, relevant info:
    Not necessarily
     “journalism”
• East Bay Express calendar (mobile)
• Flickr: Recent LA pics
Story format:

(Often) a bad fit for
   mobile news
Full story...
Delivered wirelessly
      base cell
      network


                  3G, 4G,
                  WiMax




               ...
AT&T 3G
(my experience)
Network congestion:
Only gonna get worse
Handheld devices
Permission:
   Push or pull,
It all starts with a
 USER REQUEST
MOBILE NEWS:
Timely, relevant info
 delivered wirelessly
to a handheld device
  by user request.
Key points for
  AMVmobile
student teams...
1. Mobile digital divide:
          Roll with it.

   It’s probably here to stay.

There’s business on both sides.
2. Mobile = Action

Always help users “do”

Everything is a service
3. News orgs: Bad target

 At least mostly, for now.

  Better chance: Smaller,
newer, digital-first ventures.
3a. But, if you must
pitch to traditional
    news orgs...
Learn about mobile
advertising/marketing.

Talk to ad & business
    folks, not just
     newsroom.
Don’t be scary.

 Pitch simple, small,
cheap, experimental,
    measureable.
News CMSs generally suck.

     Mobile integration

    Inbound & outbound

 Options for special projects
What is mobile news?
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What is mobile news?

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Short overview of what mobile news can be -- and it's not what news has "always looked like." Explanation followed by special points for USC AMVmobile fellowship students to consider as they forumulate mobile product pitches for news orgs.

Note: Embedded video in slide 6 does not work in slideshare.

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  • What is mobile news?

    1. 1. What is mobile news?
    2. 2. Timely, relevant info delivered wirelessly to a handheld device by user request.
    3. 3. Timely, relevant info: Not necessarily “journalism” • East Bay Express calendar (mobile) • Flickr: Recent LA pics
    4. 4. Story format: (Often) a bad fit for mobile news
    5. 5. Full story...
    6. 6. Delivered wirelessly base cell network 3G, 4G, WiMax LTE, Wifi
    7. 7. AT&T 3G (my experience)
    8. 8. Network congestion: Only gonna get worse
    9. 9. Handheld devices
    10. 10. Permission: Push or pull, It all starts with a USER REQUEST
    11. 11. MOBILE NEWS: Timely, relevant info delivered wirelessly to a handheld device by user request.
    12. 12. Key points for AMVmobile student teams...
    13. 13. 1. Mobile digital divide: Roll with it. It’s probably here to stay. There’s business on both sides.
    14. 14. 2. Mobile = Action Always help users “do” Everything is a service
    15. 15. 3. News orgs: Bad target At least mostly, for now. Better chance: Smaller, newer, digital-first ventures.
    16. 16. 3a. But, if you must pitch to traditional news orgs...
    17. 17. Learn about mobile advertising/marketing. Talk to ad & business folks, not just newsroom.
    18. 18. Don’t be scary. Pitch simple, small, cheap, experimental, measureable.
    19. 19. News CMSs generally suck. Mobile integration Inbound & outbound Options for special projects

    ×