Mobile Media Basicsfor CommunityEngagementJune 26, 2013Amy Gahranwww.contentious.com@agahran
Type questions here
332012: Smartphone tipping point
4Mobile is taking over4“By 2015, more U.S. internetusers will access the Internetthrough mobile devices thanthrough PCs or...
5Do you want to reachyour community?They’re on theirphones!
6Mobile is everywhere!6
77
88
99
1010ACTION!
1111
1212
1313September 2012, Pew Internet
1414
15You don’t have time to treatmobile as an afterthought15
16Dude, where’s my community?16
17Mobile is PERSONAL!17
18DARE: Try using yoursmartphone and/or tablet forEVERYTHING!...for one week.(even just a day or two)(even just a day or t...
19Small tablets = Big deal19
20Local Mobile Market Researchhttp://bit.ly/communitymobileresourceshttp://bit.ly/communitymobileresources• Types of mobil...
Amy Gahranwww.contentious.com@agahranwww.knightdigitalmediacenter.orgType questions here
22Where to start?22
2323
24Mobile-friendlywebsite24
2525
2626
2727
28Social mediaShare mobile-friendly linksShare mobile-friendly links28
29Responsive web design29
3030
31Consider text alerts!• SMS text messaging is the most popularnon-voice phone activity• Works on any phone.• Use sparingl...
3232
33SMS interactivity tools• Twilio.com: SMS & voice interactivity,customization. Huge developer community• MobileCommons.co...
34Mobile Web app34
3535
36Native app: Voto Latino36
3737
3838
3939U.S. smartphone market
4040U.S. tablet market share
41Use existing apps and services41
4242
4343The future is here.It just isn’t evenly distributed yet.It just isn’t evenly distributed yet.
44Vojo.co44
45Future of mobile?45
46You will be assimilated46
47bit.ly/FundingMobile47
48amy@gahran.com@agahranKnightDigitalMediaCenter.orgKnightDigitalMediaCenter.orgKnightDigitalMediaCenter.orgKnightDigitalM...
Amy Gahranwww.contentious.com@agahranwww.knightdigitalmediacenter.orgType questions here
Get more resources andregistration for futurewebinars under Training atwww.knightdigitalmediacenter.orgFuture webinars and...
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Mobile community engagement

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How to connect with your local community and empower them to enhance their lives, make better decisions, and take action via their cell phones and tablets. How to make key decisions for your mobile strategy. Webinar offered June 26, 2013 by Amy Gahran for the Knight Digital Media Center.

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  • Erin intro Find out why your community information and engagement project needs to go mobile right now, how to assess your local mobile market, how to make your website mobile-friendly, and how to leverage existing mobile platforms and services.
  • Housekeeping: Ask questions during event Webinar recording will be sent in a follow up email within 24 hours Complete survey at the end Jessica to turn over to Amy
  • Comscore: Dec 2012 U.S. finally crossed the halfway mark. Over 50% of all handsets in use in the U.S are now smartphones
  • This is the stereotype about how cell phones affect society. I beg to differ.
  • You may think this woman is just messing around with her cell phone. But really she’s: - Checking to see when and where she can catch the bus - So she can go to this local art gallery to a meeting for artists - Because a friend texted her a link to this story on a community site about artists responding to local gun violence - And she saw that this really cool local artist will be at the meeting - And she wants to ask her to help with putting a mural in her neighborhood - Because her street is kind of ugly, and that depresses her. - Because she also heard via Twitter from that community site there’s a big city council meeting coming up about grants for murals - But she’s not sure how to get her project on the council agenda. - Anyway, she’s posting to Facebook that she’s going to the artist meeting - And a bunch of her friends replied that they’ll meet her there to support her project. So yeah, she’s just messing around on her cell phone. She’s not really DOING anything.
  • MY DEFINITION: ENGAGEMENT = ACTION! Community engagement = encouraging people to act on their own behalf. ... and in the process, helping them recognize that they are part of a community, so they can collaborate effectively to build a better shared future. It’s about people DOING stuff - Sometimes this encouragement happens by giving people news, information and context - Sometimes by giving them tools -- or helping them use the tools they have. That’s handy, because mobile technology is all about action and change.
  • Mobile mindset = ACTIVE You hold a something in your hand, you want to DO something with it! That principle goes back to the dawn of humanity.
  • 2/3 US adults under 30 own smartphones - nearly 60% of ages 30-49 Do you consider people aged 50 and under to be a key demographic you want to engage? And they are on them their phones all the time. Are you?
  • April 2012 BIA/Kelsey research: local search is going mostly mobile Very important for community projects -- do you want local people to find you? Local mobile search matters!
  • Put it right up front. Lead with it. Because if most of your planning and resources are going into a website meant to be accessed via computer....
  • And see how you feel about it.
  • Recent trend Tablets in the 7-inch range are more affordable and portable -- truly mobile - Game changer for bridging the digital divide Mostly wifi-only iPad Mini, Nexus 7, Kindle Fire HD were among the most popular holiday gifts this past holiday season.
  • When you get some answers to these questions, you understand which device types to target first, and which services (esp. social media) to include as part of your mobile strategy.
  • Q&A for 5-10 minutes
  • Now that you’re ready to plan your mobile strategy, what comes first? You need an iPhone app, right? NO!!!!
  • Custom-built apps are really cool for some things. But too often they’re overkill Esp. for community news/engagement projects You may get there. But I almost guarantee you that building your own app is not where you should start with going mobile.
  • This is where you want to start: A mobile-friendly website This is how plannedparenthood.org looks on a smartphone web browser. Very action focused People click a link from anywhere, and it launches. They don’t need to find, install or launch anything. Easier and cheaper to develop. Works on any mobile device.
  • You don’t need to build a native app to deliver really cool, useful functionality “ near me” button triggers OS location permission request Database returns results NO TYPING!
  • This is what the full site of Planned Parenthood looks like -- on my laptop Here’s what their full site looks on my cell phone. If they weren’t mobile friendly, their efforts to serve women would be dead in the water.
  • Another big reason you need a mobile-friendly site: People share, and receive, links on mobile devices You want that link to go to a webpage that won’t make them squint, scroll, pinch, zoom just to see what’s going on.
  • Social media is another popular mobile activity. Assume that about half of your social media audience is on a smartphone, at least during the daytime. Obviously, share mobile-friendly links via social media whenever possible
  • JUMP TO BROWSER, OL TAB
  • RedOxygen.com starts at 7 cents/message, prices go down for batches >1000
  • Text4Baby: Popular national SMS campaign They did get the wireless carriers to send messages for free -- but they have J&J as a sponsor. And what’re you gonna say: I hate babies? In future, the carriers may give nonprofits a break on bulk SMS rates.
  • This is a great end use for data-driven community resources. Anytime you have a database or spreadsheet, think web app first! - And make sure it’s interactive and mobile friendly
  • Sometimes an app really does make sense. This Integrates with FB login Stores info offline, built-in newsfeeds, videos handy for voters to take to the polls
  • If you’re going to offer this kind of functionality, you need the security & reliability a native app can offer.
  • App developed by The Stranger -- Seattle alt weekly Business model: Free basic listings. Sell enhanced listings and ads Rolling out white label version that other alt weeklies can customize for their cities. Hey, people discuss a lot of community issues in bars!
  • If you are developing a native app, you need to know something about mobile platforms. This was U.S. smartphone breakdown as of this spring. iOS easier to develop for, which is why you see so many iOS apps. But Android has far more market share, and likely to grow May 2013 better Android dev tools -- now easier to build Android apps. Try doing this first.
  • US tablet market share -- as of this spring, still mostly Apple’s ball game: 43% Of remaining 57% -- Nearly half of that is the Kindle Fire HD! - 46% of total are Android of some kind For now, if developing native tablet apps, iOS is good first bet. But check back next year on that.
  • SeeClickFix is very popular for community engagement Also integrates nicely with your website.
  • Reporting forms for mobile apps See Click Fix on left MePorter on right
  • I’ve been talking a lot about smartphones, and somewhat about tablets. But it’s important to remember: Not everyone has the latest tech or good access. In your community, there will be variety. Especially in poor or otherwise marginalized neighborhoods or demographics.
  • Brand new hosted platform, friendly to mobile contributors who have feature phones - Creators of VozMob You don’t need to install anything Photos, text, audio main focus 1. Register from any phone, start posting immediately 2. Set up and customize groups for contributors in your community 3. Broadcast SMS text messages to group members 4. Can call in to listen to audio stories from any phone 5. Can syndicate this content to your own site.
  • Of course, this is ultimately where mobile is heading. When you think about it, the Borg was really the ultimate in community engagement.
  • Q&A for 5-10 minutes
  • Closing – sign up for next event, take survey, have a good day!
  • Mobile community engagement

    1. 1. Mobile Media Basicsfor CommunityEngagementJune 26, 2013Amy Gahranwww.contentious.com@agahran
    2. 2. Type questions here
    3. 3. 332012: Smartphone tipping point
    4. 4. 4Mobile is taking over4“By 2015, more U.S. internetusers will access the Internetthrough mobile devices thanthrough PCs or other wirelinedevices.”IDC, Nov. 2012 forecast
    5. 5. 5Do you want to reachyour community?They’re on theirphones!
    6. 6. 6Mobile is everywhere!6
    7. 7. 77
    8. 8. 88
    9. 9. 99
    10. 10. 1010ACTION!
    11. 11. 1111
    12. 12. 1212
    13. 13. 1313September 2012, Pew Internet
    14. 14. 1414
    15. 15. 15You don’t have time to treatmobile as an afterthought15
    16. 16. 16Dude, where’s my community?16
    17. 17. 17Mobile is PERSONAL!17
    18. 18. 18DARE: Try using yoursmartphone and/or tablet forEVERYTHING!...for one week.(even just a day or two)(even just a day or two)(even just a day or two)(even just a day or two)(even just a day or two)18
    19. 19. 19Small tablets = Big deal19
    20. 20. 20Local Mobile Market Researchhttp://bit.ly/communitymobileresourceshttp://bit.ly/communitymobileresources• Types of mobile devices (smartphones,tablets, feature phones)• Which features do they use, how often?• When they receive links, do they checkthem out right away on mobile device?• How do they communicate digitally withgroups?20
    21. 21. Amy Gahranwww.contentious.com@agahranwww.knightdigitalmediacenter.orgType questions here
    22. 22. 22Where to start?22
    23. 23. 2323
    24. 24. 24Mobile-friendlywebsite24
    25. 25. 2525
    26. 26. 2626
    27. 27. 2727
    28. 28. 28Social mediaShare mobile-friendly linksShare mobile-friendly links28
    29. 29. 29Responsive web design29
    30. 30. 3030
    31. 31. 31Consider text alerts!• SMS text messaging is the most popularnon-voice phone activity• Works on any phone.• Use sparingly. It’s not free, and peoplehate text spam.• Use a reputable SMS vendor or service.Really: It’s not free!31
    32. 32. 3232
    33. 33. 33SMS interactivity tools• Twilio.com: SMS & voice interactivity,customization. Huge developer community• MobileCommons.com: Includes SMSand other tools. Comprehensive but verypricey, intended mainly for largeorgs/projects33
    34. 34. 34Mobile Web app34
    35. 35. 3535
    36. 36. 36Native app: Voto Latino36
    37. 37. 3737
    38. 38. 3838
    39. 39. 3939U.S. smartphone market
    40. 40. 4040U.S. tablet market share
    41. 41. 41Use existing apps and services41
    42. 42. 4242
    43. 43. 4343The future is here.It just isn’t evenly distributed yet.It just isn’t evenly distributed yet.
    44. 44. 44Vojo.co44
    45. 45. 45Future of mobile?45
    46. 46. 46You will be assimilated46
    47. 47. 47bit.ly/FundingMobile47
    48. 48. 48amy@gahran.com@agahranKnightDigitalMediaCenter.orgKnightDigitalMediaCenter.orgKnightDigitalMediaCenter.orgKnightDigitalMediaCenter.orgKnightDigitalMediaCenter.orgKnightDigitalMediaCenter.org48
    49. 49. Amy Gahranwww.contentious.com@agahranwww.knightdigitalmediacenter.orgType questions here
    50. 50. Get more resources andregistration for futurewebinars under Training atwww.knightdigitalmediacenter.orgFuture webinars and resources:www.knightdigitalmediacenter.org

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