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5 Affordable WaysNonprofits Can UseMobile Technology
Amy GahranAmy@Gahran.com   @agahranContentious.com
75% of total US population    has a cell phone.(or: 1 for every person 18 & over)
ZeroDivide paper:Funding Mobile Strategies    for Social Impact  Bit.ly/FundingMobile
If you believe the hype...Most cell phones look like this
Feature phones
Over half of all U.S. cell phones are NOT SMARTPHONES!             (yes, still.)
The future is here; it’s justnot evenly distributed yet.
Inclusive mobile strategy• Serves feature phones & smartphones• Includes texting and mobile web• Not tied completely to on...
“Affordable” mobile     ...for who?  Cheap to offer.Free/cheap to use.
1. Mobile landing page(s):   Google sites: FREE    Bit.ly/gMobileSites
2. Tumblr: FREE
3. Crowdsourcing via    Social Media
4. Teach people how to use their cell phones
Knight Digital Media Center   article on VozMob &community mobile training  Bit.ly/TeachMobileSkills
5. SMS text messaging• Works with any cell phone• Catch: Carrier messaging charges.  “Free” = unreliable• Broadcast: Annou...
Textmarks.com   Free trial
Textmarks.com
What?No Apps?
ZeroDivide paper:Funding Mobile Strategies    for Social Impact  Bit.ly/FundingMobile
5 affordable ways nonprofits can use mobile
5 affordable ways nonprofits can use mobile
5 affordable ways nonprofits can use mobile
5 affordable ways nonprofits can use mobile
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5 affordable ways nonprofits can use mobile

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Around the world, mobile technology has revolutionized how nonprofit, community, and advocacy groups provide information and services to meet vital needs and empower underserved communities. Learn some ways that US nonprofits can deploy mobile tools and strategies to enhance their programs and achieve their goals… on a budget. Delivered 7/26 at Social Media for Nonprofits, Silicon Valley: http://socialmedia4nonprofits.org/sv/

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5 affordable ways nonprofits can use mobile

  1. 1. 5 Affordable WaysNonprofits Can UseMobile Technology
  2. 2. Amy GahranAmy@Gahran.com @agahranContentious.com
  3. 3. 75% of total US population has a cell phone.(or: 1 for every person 18 & over)
  4. 4. ZeroDivide paper:Funding Mobile Strategies for Social Impact Bit.ly/FundingMobile
  5. 5. If you believe the hype...Most cell phones look like this
  6. 6. Feature phones
  7. 7. Over half of all U.S. cell phones are NOT SMARTPHONES! (yes, still.)
  8. 8. The future is here; it’s justnot evenly distributed yet.
  9. 9. Inclusive mobile strategy• Serves feature phones & smartphones• Includes texting and mobile web• Not tied completely to one platform or app
  10. 10. “Affordable” mobile ...for who? Cheap to offer.Free/cheap to use.
  11. 11. 1. Mobile landing page(s): Google sites: FREE Bit.ly/gMobileSites
  12. 12. 2. Tumblr: FREE
  13. 13. 3. Crowdsourcing via Social Media
  14. 14. 4. Teach people how to use their cell phones
  15. 15. Knight Digital Media Center article on VozMob &community mobile training Bit.ly/TeachMobileSkills
  16. 16. 5. SMS text messaging• Works with any cell phone• Catch: Carrier messaging charges. “Free” = unreliable• Broadcast: Announcements, alerts, info, reminders• Interactive: Polling
  17. 17. Textmarks.com Free trial
  18. 18. Textmarks.com
  19. 19. What?No Apps?
  20. 20. ZeroDivide paper:Funding Mobile Strategies for Social Impact Bit.ly/FundingMobile

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