Social Media Marketing: Throw Traditional ROI Out the Window

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Proving ROI for social media marketing efforts has given tons of business executives tension headaches. It's time to throw the traditional thinking about ROI out the window and focus on a new kind of ROI. Social Media Marketing can be a highly effective tactic for promoting your company's objectives, but it's important to take a step back first and really decide what your goals are, so you can more effectively manage them. View Anthony Gaenzle's presentation from Manufacturing Marketing 2013 #MMI2013 to learn more.

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Social Media Marketing: Throw Traditional ROI Out the Window

  1. 1. @AnthonyGaenzle
  2. 2. Show me the…
  3. 3. ROI Increase effectiveness of your website • Time on page • Landing pages • Bounce rate • Inbound Links Generate brand awareness • Likes • Shares • Comments • Increased visibility Collect important data • Who is interested? • Location Improve SEO • Known to improve search rankings • Links add value to your site • Almighty Google
  4. 4. There are more than 1 BILLION Facebook subscribers • Target ads based on interests, location, demographics • Generates site visitors that are potential clients LinkedIn boasts over 100 Million users • Manufacturing industry 3rd – Accounting for 9.8% of users • More than 80% of LinkedIn users are “decision-makers” • More than 3.2 Million VPs and CEOs New stats show 500 Million users on Twitter worldwide • More than 70% of Fortune 500 companies are Tweeting • CEOs of major corporations have taken to Twitter Sources: Amodiovalerio Verde , LinkedIn, MediaBistro.com
  5. 5. 1-2 Blog posts per week • Can generate 200 plus inbound leads • Numbers increase exponentially as you increase blogging • Only QUALITY content Re-purpose for social media • Creates links back to your website • Can be shared by visitors • Creates value • Word of mouth is priceless
  6. 6. Not a “one size fits all situation” Conduct careful research Know target market Define your goals Make sure you have the resources Don’t overextend (a little can go a long way)
  7. 7. @AnthonyGaenzle agaenzle@enveritasgroup.com 864.241.0779 x304

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