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Personal Branding for Career Advancement

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In today's competitive business environment, employers go far beyond a resume when selecting the right candidate to fill a job opening. Your personal brand is critical in placing you above the competition and positioning you first and foremost in employers' minds. Anthony Gaenzle provides tips and advice to help you build your personal brand.

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Personal Branding for Career Advancement

  1. 1. mason.wm.edu (757) 221-4100 For Career Advancement PERSONAL BRANDING
  2. 2. mason.wm.edu (757) 221-4100 2 ANTHONY GAENZLE Current – Raymond A. Mason School of Business Former – AG Integrated Marketing Strategists (Now Blog) – EnVeritas Group – USF – Walt Disney World Education – USF & Clemson
  3. 3. mason.wm.edu (757) 221-4100 3 AGENDA • Appearance • Cleanup • Social Media • Thought Leadership • Amplification
  4. 4. mason.wm.edu (757) 221-4100 4 HOW DO YOU APPEAR?
  5. 5. mason.wm.edu (757) 221-4100 5
  6. 6. mason.wm.edu (757) 221-4100 6 CLEANING UP Delete – Compromising Photos (tags) – Negative Mentions of Previous Employers – Political and Religious Views Keep – Photos: Family, Travel, Events – Articles: Quality, Mentions, Awards
  7. 7. mason.wm.edu (757) 221-4100 7 SOCIAL MEDIA • LinkedIn • Facebook • Twitter • Other Channels
  8. 8. mason.wm.edu (757) 221-4100 8 LINKEDIN Starting Point – Your Professional Social Media Channel Profile – Professional Photo – Engaging Title – Results – Showcase Work – Connections – Recommendations
  9. 9. mason.wm.edu (757) 221-4100 9 LINKEDIN Starting Point – Your Professional Social Media Channel Profile – Professional Photo – Engaging Title – Results – Showcase Work – Connections – Recommendations
  10. 10. mason.wm.edu (757) 221-4100 10 LINKEDIN Starting Point – Your Professional Social Media Channel Profile – Professional Photo – Engaging Title – Results – Showcase Work – Connections – Recommendations
  11. 11. mason.wm.edu (757) 221-4100 11 LINKEDIN Starting Point – Your Professional Social Media Channel Profile – Professional Photo – Engaging Title – Results – Showcase Work – Connections – Recommendations
  12. 12. mason.wm.edu (757) 221-4100 12 LINKEDIN Starting Point – Your Professional Social Media Channel Profile – Professional Photo – Engaging Title – Results – Showcase Work – Connections – Recommendations
  13. 13. mason.wm.edu (757) 221-4100 13 LINKEDIN Starting Point – Your Professional Social Media Channel Profile – Professional Photo – Engaging Title – Results – Showcase Work – Connections – Recommendations
  14. 14. mason.wm.edu (757) 221-4100 14 LINKEDIN Starting Point – Your Professional Social Media Channel Profile – Professional Photo – Engaging Title – Results – Showcase Work – Connections – Recommendations
  15. 15. mason.wm.edu (757) 221-4100 15 FACEBOOK & TWITTER Facebook – Personality – Limited info Twitter – Thought leadership – Expertise – Engagement Other Channels
  16. 16. mason.wm.edu (757) 221-4100 16 THOUGHT LEADERSHIP
  17. 17. mason.wm.edu (757) 221-4100 17 VideoBlogging
  18. 18. mason.wm.edu (757) 221-4100 18 AMPLIFICATION Influencers Publications
  19. 19. mason.wm.edu (757) 221-4100 19 QUICK RECAP • Appearance • Cleanup • Social Media • Thought Leadership • Amplification
  20. 20. mason.wm.edu (757) 221-4100 20 Thank you

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