How to develop a brand of you


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As interior designer graduates, you must think long term about your career, not just about a job after college. That's when having a noticeable brand comes in handy. Developing a brand takes time and effort. So we encourage all students to take action before graduation:

- identify your strengths and weaknesses
- what makes you different
- proper messaging/know your story
- branding online
- how and where to network

Jenny Schrank and Aga Artka outline steps to take to start developing The Brand of You early in your careers. They speak to students and practicing professionals about long term interior design career planning.

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How to develop a brand of you

  1. 1. Your career.Your future.Discover and apply your passionMonday, May 6, 13
  2. 2. “ I have no special talents.I am passionately curious.”~ Albert EinsteinMonday, May 6, 13
  3. 3. NEW REALITYMonday, May 6, 13
  4. 4. State of ConstructionYourcareerAbout the ADP National Employment Report®The ADP National Employment Report®, sponsored by ADP®, was developed and is maintainedby Macroeconomic Advisers, LLC. It is a measure of employment derived from an anonymous-2.2-2.0-1.8-1.6Jan-01Apr-01Jul-01Oct-01Jan-02Apr-02Jul-02Oct-02Jan-03Apr-03Jul-03Oct-03Jan-04Apr-04Jul-04Oct-04Jan-05Apr-05Jul-05Oct-05Jan-06Apr-06Jul-06Oct-06Jan-07Apr-07Jul-07Oct-07Jan-08Apr-08Jul-08Oct-08Jan-09Apr-09Jul-09Oct-09Jan-10Apr-10Jul-10Oct-10Jan-11Apr-11Jul-11Oct-11Jan-12Apr-12MonthlySource: Automatic Data Processing, Inc., Macroeconomic Advisers, LLC.* All size data included in the ADPNationalEmployment Report isbased on size of payroll. In some cases, small and medium-size payrolls belong to businessesemploying more workersthan indicated by the size grouping.-150-100-50050100Jul.03 Jan.04 Jul.04 Jan.05 Jul.05 Jan.06 Jul.06 Jan.07 Jul.07 Jan.08 Jul.08 Jan.09 Jul.09 Jan.10 Jul.10 Jan.11 Jul.11 Jan.12Thousands Chart 4. Monthly Changes of Employment in Construction and Financial ActivitiesApril 2012ConstructionFinancialActivitiesSource: Automatic Data Processing,Inc.,Macroeconomic Advisers,Monday, May 6, 13
  5. 5. EMPLOYMENT& WAGESMonday, May 6, 13
  6. 6. Employment (May 2011)Yourcareer Data obtained from Bureau of Labor StatisticsMonday, May 6, 13
  7. 7. SUMMER ASSIGNMENTWhat are you good at?Monday, May 6, 13
  8. 8. Yourcareer• graphic software knowledge• photography skills• advanced design software skills• social media understanding and applicableexperience• reliable team member• writing/communications skills• task-oriented drive• sales-driven personality• business acumenDifferentiatorsMonday, May 6, 13
  9. 9. Yourcareer• Competition•Achiever• IdeationSTRENGTH FINDERMonday, May 6, 13
  10. 10. SUMMER ASSIGNMENTWhat are you not so good at?Monday, May 6, 13
  11. 11. Yourcareer• Know your brand (Passion, values, strengths, story)• Share your story (Tell everyone you know)• Don’t sit at your desk all day (Interact, build a brand)• Invest time and money in your brand(“I see you everywhere” effect)• Leverage social media and networking(We all have the same amount of time – time is no excuse! )The Brand ofYouMonday, May 6, 13
  12. 12. SUMMER ASSIGNMENTMove your brand onlineMonday, May 6, 13
  13. 13. Online presence- digital portfolio~ Folio LinkYourcareerMonday, May 6, 13
  14. 14. Online presence- digital portfolioYourcareer~ BehanceMonday, May 6, 13
  15. 15. Online presence- digital portfolioYourcareerMonday, May 6, 13
  16. 16. Online presence- digital resume~Visual CVYourcareerMonday, May 6, 13
  17. 17. Online presence- LinkedIn profileYourcareerMonday, May 6, 13
  18. 18. Online presence- other resources~ Brazen CareeristYourcareerMonday, May 6, 13
  19. 19. NETWORKNETWORKNETWORKMonday, May 6, 13
  20. 20. Knowing peopleNetworkASIDwww.asidwi.orgIIDAwww.iidawi.orgWGBAwww.wgba.orgChamber ofCommerceNKBAwww.nkbawi.orgYourcareerMonday, May 6, 13
  21. 21. SUMMER ASSIGNMENTCareer developmentshouldn’t stop in summerMonday, May 6, 13
  22. 22. GOODLUCKJenny S. Schrankp: 414/405-3011jschrank@pushpointmarketing.comAga Artkap:414/213-4218contactme@agaartka.comMonday, May 6, 13