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Benjamin Cave –
Trainer
@cave_ben29 November, 2016
Open Data Change
Assess for Success
Monitoring your organisation's journey
Open data pathway does for organisations
what open data certificates does for
datasets
Purpose #1
Assess how effectively an organisation
publishes and consumes open data
Purpose #2
Help organisations understand how they
can improve their open data practice
Purpose #3
Provide an effective reporting tool to help
deliver the message of organisational
change
Minimal awareness of open data and no
recognition of its potential value to the
business
Ad hoc / tactical / inconsistent ...
understand that the value isn’t in the
data itself but in what you do with it
make data part of their core strategy or a
c...
http://pathway.theodi.org/statistics
Open data pathway
● http://pathway.theodi.org
● self-service assessment tool
o answer questions & document evidence to sco...
Open data maturity model
http://theodi.org/guides/maturity-model
Theory behind the pathway
o identifies 15 areas of activi...
Maturity Levels
Initial – Inconsistent and ad hoc activities
Repeatable – Refined processes but isolated within teams
Defi...
Themes
Data Management Processes
Quality control, publication workflow, use of standards.
Knowledge & Skills
Knowledge sha...
12 Key Actions
Senior support before launch
Combine top-down & frontline
Communicate openly & often
Quick wins aligned to ...
Understanding open data business
models
Understanding the landscape
To enhance participants’ ability to
develop new business models for open
data
Course aim
Define the purpose of a business model
Define the value of open data to your business
Describe key archetypes of open data...
Business models
‘A business model is the logic of
an organization to create value’
Osterwalder et. al. Business Model Crea...
Step 1 – Defining the value of your open
data service
What is the value of open data?
Open data is free - value no-longer comes from data itself, but
products and services – ad...
Step 2 – Finding the right revenue model
What models are working
for open data right now?
Sectors of
OD
businesses
Most
popular
data types
How they
got the
data
Open Revenue Models
Premium Freemium
Cross Subsidy
Demand-Platforms
Razors/Blades
White LabelSupply Platforms
Advertising ...
Business strategies
Organisation – Boost the brand
Platform – Collaborate to collect
Services – Features for funds
Exercise
Map the following:
Step 3 – Knowing when to start charging
29 cities worldwide
$10m VC round in 2014
Rapid growth Model:
Expansion -
led
1,500 developers
Three pricing tiers
£300k annual turnover Model:
Flexible
price
Premium product set
Data supply agreement
$930m takeover
Model:
Acquisition
Pricing considerations
1. Calculate the price to the customer of retrieving
data on their own
2. Add time/inconvenience es...
Session 2
Building a business model
Creating something that works for you
Use the Osterwalder Business Model Canvas
Lead a group discussion on developing a business model canvas
Produce a complete...
The canvas
Image: JAM
The process
Image: Harry Verwayen
Session 4
Integrating your business model into
your work
Turning theory into practice
Prepare a pitch for a new business model
Summarise criteria for reassessing of a business model
Analyse future innovation ...
Step 4 – Remodelling
Question
What would cause you to
reexamine your data
business model?
When to Innovate
1. Changes in the market
2. Changes in the data
3. Changes in the customer needs
4. Changes in the team
5...
Benjamin Cave –
Trainer
@cave_ben29 November, 2016
Thank-you
Practical Leadership Change
Practical Leadership Change
Practical Leadership Change
Practical Leadership Change
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Practical Leadership Change

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Practical Leadership Change

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Practical Leadership Change

  1. 1. Benjamin Cave – Trainer @cave_ben29 November, 2016 Open Data Change
  2. 2. Assess for Success Monitoring your organisation's journey
  3. 3. Open data pathway does for organisations what open data certificates does for datasets
  4. 4. Purpose #1 Assess how effectively an organisation publishes and consumes open data
  5. 5. Purpose #2 Help organisations understand how they can improve their open data practice
  6. 6. Purpose #3 Provide an effective reporting tool to help deliver the message of organisational change
  7. 7. Minimal awareness of open data and no recognition of its potential value to the business Ad hoc / tactical / inconsistent use of open data Targeted use of open data amongst specialist teams Integrated use of data and publication of open data driving business value and new business models ● Senior management championing open data and sharing stories exemplifying the benefits and value it can bring ● Teams across the business consistently using open data to generate answers to problems, innovate and operate more effectively ● Training, engagement and events promoting the value of open data being shared internally and externally so employees and customers feel encouraged and empowered to use and publish data Managed and supported use of open data across the organisation. Adapted from a slide by Georgia Phillips
  8. 8. understand that the value isn’t in the data itself but in what you do with it make data part of their core strategy or a critical part of their strategy use data to inform what they do and the decisions they make invest in training their domain specialists to understand and use data to enable business specific outcomes Integrated use of data and publication of open data driving business value and new business models Adapted from a slide by Georgia Phillips Open has potential if we…
  9. 9. http://pathway.theodi.org/statistics
  10. 10. Open data pathway ● http://pathway.theodi.org ● self-service assessment tool o answer questions & document evidence to score progress o set goals for improvement o get suggested improvements ● compare progress with other organisations ● suitable for any organisation
  11. 11. Open data maturity model http://theodi.org/guides/maturity-model Theory behind the pathway o identifies 15 areas of activity o which are grouped into 5 themes Two parts: o the grid is the actual model o the guide is background documentation and help
  12. 12. Maturity Levels Initial – Inconsistent and ad hoc activities Repeatable – Refined processes but isolated within teams Defined – Standardised practices across the organisation Managed – Effectiveness of internal process and activities measured Optimised – Fully integrated and refined process, maximal efficiency
  13. 13. Themes Data Management Processes Quality control, publication workflow, use of standards. Knowledge & Skills Knowledge sharing, training and skills development Customer Support & Engagement Investment & Financial Performance Aligning investments with value and seeking savings from data re-use Strategy & Governance Strategy and policy
  14. 14. 12 Key Actions Senior support before launch Combine top-down & frontline Communicate openly & often Quick wins aligned to goals Identify the right people to help Central change management Clear change leadership Shout about impact Seek partnerships with others Promote professional development Build consistent metrics Clear vision; clear examples
  15. 15. Understanding open data business models Understanding the landscape
  16. 16. To enhance participants’ ability to develop new business models for open data Course aim
  17. 17. Define the purpose of a business model Define the value of open data to your business Describe key archetypes of open data business models Outcomes
  18. 18. Business models ‘A business model is the logic of an organization to create value’ Osterwalder et. al. Business Model Creation
  19. 19. Step 1 – Defining the value of your open data service
  20. 20. What is the value of open data? Open data is free - value no-longer comes from data itself, but products and services – added value developed for the market Ease of use Behaviour change Improve innovation Increase performance Reduce client cost Reduce your costs Reduce risk Increase accessibility Build new partnerships Improve a brand Solidify value proposition Benchmark your performance
  21. 21. Step 2 – Finding the right revenue model
  22. 22. What models are working for open data right now?
  23. 23. Sectors of OD businesses
  24. 24. Most popular data types
  25. 25. How they got the data
  26. 26. Open Revenue Models Premium Freemium Cross Subsidy Demand-Platforms Razors/Blades White LabelSupply Platforms Advertising Data Acc.
  27. 27. Business strategies Organisation – Boost the brand Platform – Collaborate to collect Services – Features for funds
  28. 28. Exercise Map the following:
  29. 29. Step 3 – Knowing when to start charging
  30. 30. 29 cities worldwide $10m VC round in 2014 Rapid growth Model: Expansion - led
  31. 31. 1,500 developers Three pricing tiers £300k annual turnover Model: Flexible price
  32. 32. Premium product set Data supply agreement $930m takeover Model: Acquisition
  33. 33. Pricing considerations 1. Calculate the price to the customer of retrieving data on their own 2. Add time/inconvenience estimate 3. Divide by likely number of future uses 4. Add any in-kind value estimate The above should be higher than the cost of the product for 50% of likely customers
  34. 34. Session 2 Building a business model Creating something that works for you
  35. 35. Use the Osterwalder Business Model Canvas Lead a group discussion on developing a business model canvas Produce a complete business model canvas for their product/service Outcomes
  36. 36. The canvas Image: JAM
  37. 37. The process Image: Harry Verwayen
  38. 38. Session 4 Integrating your business model into your work Turning theory into practice
  39. 39. Prepare a pitch for a new business model Summarise criteria for reassessing of a business model Analyse future innovation opportunities in your open data business Outcomes
  40. 40. Step 4 – Remodelling
  41. 41. Question What would cause you to reexamine your data business model?
  42. 42. When to Innovate 1. Changes in the market 2. Changes in the data 3. Changes in the customer needs 4. Changes in the team 5. Changes in the product performance
  43. 43. Benjamin Cave – Trainer @cave_ben29 November, 2016 Thank-you

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