Chapter 2 entrepreneurship (lecture 2)


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Chapter 2 entrepreneurship (lecture 2)

  1. 1. Steps in the Entrepreneurial Process 1. Discovery 2. Concept Development 3. Resourcing 4. Actualization 5. Harvesting
  2. 2. Steps in the Entrepreneurial Process 1. Discovery: The stage in which the entrepreneur generates ideas, recognizes opportunities, and studies the market Idea Innovation Opportunity
  3. 3. What is An Idea, Opportunity and Innovation ?An idea is a concept for a product or service that doesnítexist or is not currently available in a market niche. Itmay be a brand-new concept or an improvement of acurrent product or service.In contrast, an opportunity is an idea for a new product orservice with a market that is willing to pay for thatproduct or service so that it can form the basis of aprofitable business.Innovation is the process of making changes to somethingthat adds value to customers. 2-3
  4. 4. What is an Opportunity? An opportunity has four essential qualities 2-4
  5. 5. Three Ways to Identify an OpportunityJeans/Electric cars Energy problem Electric cars 2-5
  6. 6. Discovery Consider consumer Consider your needs and wants hobbies or skills Conduct Surveys andquestionnaires – test the Study market demographics/ Market research
  7. 7. Steps in the Entrepreneurial Process 2. Concept Development:  Develop a business plan: a detailed proposal describing the business idea Objective Executive summary Mission Statement
  8. 8. Concept Development  Choose business location  Will a patent or trademark be required?
  9. 9. Steps in the Entrepreneurial Process 3. Resourcing: The stage in which the entrepreneur identifies and acquires the financial, human, and capital resources needed for the venture startup, etc Start-up resources
  10. 10. Resourcing Apply for loans, grants and assistanceIdentify potential investors Hire employees
  11. 11. Steps in the EntrepreneurialProcess 4. Actualization: The stage in which the entrepreneur operates the business and utilizes resources to achieve its goals/objectives. $$ Grand Opening $$ Day-to-Day Operations
  12. 12. Steps in the EntrepreneurialProcess 5. Harvesting: The stage in which the entrepreneur decides on business’s future growth/ development, or demise What is your 5-year or 10-year plan? Consider adding locations or providing different products/services Will you go public?
  13. 13. Differences between entrepreneurship and wage employment career optionsWAGE EMPLOYMENT ENTREPRENEURSHIP1.Work for Others 1.Own Boss2.Follow Instructions 2.Make own plans3.Routine Job 3.Creative activity4.Earning is fixed, never 4.Can be negative sometimes,negative generally surplus5.Does not create wealth 5.Creates Wealth, contributes toGDP6.Can choose from- 6.Can choose from-Public Sector, IndustryPrivate Sector Service Enterprise
  14. 14. Innovation and the Entrepreneur Innovation: Finding ways to deliver new or better goods or services. Innovation is the process of making changes to something that adds value to customers.
  15. 15. Types of InnovationType Description ExamplesInvention Totally new product, service, Wright brothers—airplane or process Thomas Edison—light bulb Alexander Graham Bell—telephoneExtension New use or different development from the mainframe application of an already computer to the desktop, then laptop existing product, service, and more recently the notebook or process computer.Duplication Creative replication of an the adaptation of the franchise from existing concept fast food industry to the education industry.Synthesis Combination of existing The fax machine, the combination of concepts and factors into a existing technologies has given rise to new formulation or use a new product technique (telephone + photocopier = fax)
  16. 16. Source ExamplesUnexpected occurrences Unexpected success: Apple Computer (microcomputers) Unexpected tragedy: 9-11 terrorist attackIncongruities Music+ Mobile, Camera+ MobileProcess needs Fiber optics Microwave ovensIndustry and market Health care industry, Energy conservatives products,changes Environment friendly productsDemographic changes Rest homes or retirement centers for older peoplePerceptual changes Exercise and the growing concern for fitness, overweight was a risk factorKnowledge-based concepts Mobile technology; pharmaceutical industry
  17. 17. The Dark Side of EntrepreneurshipThe Entrepreneur’s Confrontation with Risk Financial risk versus profit (return) motive varies in entrepreneurs’ desire for wealth. Career risk—loss of employment security Family and social risk—competing commitments of work and family Psychic risk—psychological impact of failure on the well-being of entrepreneurs
  18. 18. Hobbyist MissionaryLow Manager High Classical Entrepreneur
  19. 19. Stress and the EntrepreneurEntrepreneurial Stress The extent to which entrepreneurs’ work demands and expectations exceed their abilities to perform as venture initiators, they are likely to experience stress.Causes of Entrepreneurial Stress Loneliness Immersion in business People problems Need to achieve
  20. 20. Dealing with StressNetworkingGetting away from it allCommunicating with employeesFinding satisfaction outside the companyDelegatingExercising Rigorously