Redes Sociales vinculadas a Responsabilidad Social

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Redes Sociales vinculadas a Responsabilidad Social
por Andres Velasquez

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Redes Sociales vinculadas a Responsabilidad Social

  1. 1. Redes está vinculada a las RESPONSABILIDAD cómo la SOCIAL Sociales
  2. 2. www.webbyawards.com FUENTE click en «Winners» BUSCAR x Categorías Vinculadas a Responsabilidad Social Desarrollo Sostenible (v2014)
  3. 3. por Andrés Velásquez para JMMF
  4. 4. La Responsabilidad Social y el Desarrollo Sostenible no dejan de captar el interés y la imaginación en los negocios; lo que solía ser considerado un escaparate para las relaciones con la comunidad, está de hecho, ligado a cómo una empresa hace las cosas. ¡Aunque suena como una exageración, no lo es en absoluto!. Actualmente, existen miles de casos y/o campañas exitosas debidos a acciones en MEDIOS SOCIALES (desde 2003). …en las REDES SOCIALES, Crear y Compartir Contenido consistente y atractivo (o divertido), contribuye con la Sensibilización en torno a un Negocio* si tiene un componente EDUCACIONAL explicito!
  5. 5. el contenido es la nueva publicidad
  6. 6. PROCESO Principal
  7. 7. COMUNICAR (…) ENGANCHAR (engagement) CONSTRUIR CONFIANZA (Reconocimiento, Posicionamiento, ) RECIBIR RECURSOS (monetizar) MEDIR … (likes, favorites, ) INTERACTUAR CON INTERESADOS (comentar, conversar, ) COMPARTIR CONTENIDO CONSISTENTEMENTE (inbound)
  8. 8. ROLES Resultado de RRSS
  9. 9. PLATAFORMAS SOCIALES PARA RECOGER INFORMACION y HACER ESTUDIOS  Inteligencia  Investigación  Tendencias  Innovación INTERVENIR DESDE LO DIGITAL PARA  Análisis / Diagnostico  Estrategia + Táctica  Consultoría  Acompañamiento  Facilitación SITIOS WEB CON CONTENIDO / PARA APRENDIZAJE PARA LAS COMUNIDADES  Complemento a la Facilitación  Espacios de Educación abierta, gratuita, no formal, útil SOCIAL MEDIA PARA BRANDING DE INICIATIVAS SOCIAL MEDIA PARA CANALIZAR DONACIONES SOCIAL MEDIA PARA B2B ENFOCADO EN ALIANZAS  Comunicación  Posicionamiento  Engagement (Enganche de Stakeholders)  Partnerships (Alianzas con Stakeholders)  Fundraising (Consecución de Recursos) REDES SOCIALES PARA PUBLICAR ALCANCES  Reportes  Retroalimentación  Revisión o Evaluación
  10. 10. FORMATOS Favoritos
  11. 11. Audio Fotografia Imagen Video Infografias Documentos Presentaciones Artículos …
  12. 12. CANALES «core»
  13. 13. Google+ Facebook Linkedin Twitter Pinterest los Blogs son Hubs  Slideshare Flickr Youtube Soundcloud
  14. 14. CASO(s) o Campaña > Pantallazo (+ Descripción) cuando aplica
  15. 15. Vinculadas a Responsabilidad Social y/ /o Desarrollo Sostenible ATEGORIAS
  16. 16. asociaciones
  17. 17. asociaciones
  18. 18. asociaciones
  19. 19. asociaciones
  20. 20. asociaciones
  21. 21. asociaciones
  22. 22. cultural
  23. 23. Instituciones Culturales <WINNER>
  24. 24. <PEOPLE´s VOICE> Instituciones Culturales
  25. 25. <NOMINEE> Instituciones Culturales
  26. 26. Instituciones Culturales
  27. 27. activismo
  28. 28. activismo <NOMINEE>
  29. 29. activismo <NOMINEE>
  30. 30. activismo <HONOREE>
  31. 31. activismo <HONOREE>
  32. 32. activismo <HONOREE>
  33. 33. activismo <HONOREE> { {
  34. 34. activismo <NOMINEE>
  35. 35. activismo <NOMINEE>
  36. 36. activismo <HONOREE>
  37. 37. activismo <HONOREE>
  38. 38. activismo <HONOREE>
  39. 39. activismo <HONOREE>
  40. 40. activismo <CHANNELS> <WINNER>
  41. 41. activismo <CHANNELS> <PEOPLE´sCHOICE>
  42. 42. activismo <CHANNELS> <NOMINEE>
  43. 43. activismo <CHANNELS> <HONOREE> freedomtomarry.org´s “¿What makes a gay soldier different from a straight soldier?”
  44. 44. ADL´s “Imagine a World Without Hate” by ADL on…… BC4U´s “Birth Control Myths” by Legwork on……
  45. 45. Tourette Syndrome Foundation´s “Surrender Your Say” Stockholm Pride´s “Go West” by Brutal Simplicity “Twitter Dress” by Deportivo Organ Donor Foundation's “The Exchange” by Stuff We Have Done Seek Volunteer´s “This Space has been Volunteered to Promote Volunteering” by Leo Burnett I want my NBN´s “Abbot Internet” by Reality Check Minddrive´s “Social Fuel” by Deportivo by Creative Work bench The Gift of Water´s “4 Years Old Bucket List” by DDB <WINNER> <PEOPLE´s VOICE>
  46. 46. non-profits
  47. 47. Organizacionescaritativas /SinAnimodeLucro <WINNER>
  48. 48. Organizacionescaritativas /SinAnimodeLucro <PEOPLE´s VOICE>
  49. 49. MISCELANEOS «CaseStudies» Organizacionescaritativas /SinAnimodeLucro <NOMINEES>
  50. 50. Organizacionescaritativas /SinAnimodeLucro <NOMINEES>
  51. 51. Organizacionescaritativas /SinAnimodeLucro <HONOREES>
  52. 52. Organizacionescaritativas /SinAnimodeLucro <HONOREES>
  53. 53. Organizacionescaritativas /SinAnimodeLucro <HONOREES>
  54. 54. Organizacionescaritativas /SinAnimodeLucro <HONOREES>
  55. 55. Organizacionescaritativas /SinAnimodeLucro <HONOREES>
  56. 56. Organizacionescaritativas /SinAnimodeLucro <HONOREES>
  57. 57. Organizacionescaritativas /SinAnimodeLucro <HONOREES>
  58. 58. Organizacionescaritativas /SinAnimodeLucro <HONOREES>
  59. 59. «green»
  60. 60. <WINNER> VERDE <PEOPLEVOICE>
  61. 61. <NOMINEE> VERDE
  62. 62. <NOMINEE> VERDE ¡DEMASIADO BUENA! (click en la imagen)
  63. 63. <NOMINEE> VERDE (click en la imagen)
  64. 64. <NOMINEE> VERDE
  65. 65. VERDE <HONOREE>
  66. 66. <HONOREE> VERDE
  67. 67. VERDE <HONOREE>
  68. 68. CSR
  69. 69. ResponsabilidadSocial Corporativa <PEOPLE´s VOICE>
  70. 70. ResponsabilidadSocial Corporativa <PEOPLE´s VOICE> -Campaña-
  71. 71. ResponsabilidadSocial Corporativa <NOMINEE>
  72. 72. ResponsabilidadSocial Corporativa <NOMINEE>
  73. 73. ResponsabilidadSocial Corporativa <NOMINEE> -Campaña-
  74. 74. ResponsabilidadSocial Corporativa <NOMINEE> -Campaña-
  75. 75. ResponsabilidadSocial Corporativa <HONOREE>
  76. 76. ResponsabilidadSocial Corporativa <HONOREE>
  77. 77. MULTI- NACIONALES & +
  78. 78. FUENTE>
  79. 79. FUENTE>
  80. 80. FUENTE>
  81. 81. FUENTE>
  82. 82. FUENTE>
  83. 83. Noticias
  84. 84. the first social same-sex marriage grafitti General (case study)
  85. 85. passion project from one second to the next smarter cities challenge
  86. 86. too young to die
  87. 87. the change list turning the internet red hands on search
  88. 88. try it
  89. 89. REFERENTES
  90. 90. «plataformade campañas»
  91. 91. «bestpractices» pbs.org
  92. 92. Revista
  93. 93. «Juego»
  94. 94. «Int.Organizations»
  95. 95. «NGO»
  96. 96. «Comedy»
  97. 97. ...serviciode"entradas"en líneaquepermitealos organizadoresdelevento planificarelproyecto, venderentradas, gestionareventosy publicarlosenredes sociales!
  98. 98. «News»
  99. 99. The Salvation Army is a Christian denominational church and international charitable organization structured in a quasi- military fashion. The organization reports worldwide membership consisting of “soldiers”, officers and adherents known as Salvationists. Its founders sought to bring salvation to the poor, destitute and hungry by meeting both their "physical and spiritual needs running charity shops, operating shelters for the homeless, and providing disaster relief and humanitarian aid to developing countries.
  100. 100. …is a website operated that provides a free petition tool for millions of users and hosts sponsored campaigns for organizations.
  101. 101. Product Red, styled as (PRODUCT)RED, is a brand licensed to partner companies such as Nike, American Express (UK), Apple Inc., Starbucks, Converse, Head, Bugaboo, Penguin Classics (UK & International), Gap, Armani, Hallmark (US), SAP and Beats Electronics (Beats by Dr. Dre). The concept was founded in 2006 by U2 frontman and activist, Bono, together with Bobby Shriver of the ONE/DATA; the pair sought to engage the private sector for the purpose of raising awareness and funds to help eliminate HIV/AIDS in Africa. The Global Fund to Fight AIDS, Tuberculosis and Malaria is a recipient of (RED) money.
  102. 102. «GlobalConferences»
  103. 103. «movement» Girl Effect s a movement based on the unique potential of adolescent girls to end poverty for themselves and the world. It’s about getting girls on to the global development stage and driving massive resources to them. It is based on the common belief in the field of International Development that when given the opportunity, girls and women are more effective at lifting themselves and their families out of poverty, thereby having a multiplier effect within their villages, cities, and nations.
  104. 104. «charitablegivings»
  105. 105. «NGO» SOCIAL MEDIA CASEs
  106. 106. Personalidades deNegocios
  107. 107. «NGO»
  108. 108. Seven generation sustainability is an ecological concept that urges the current generation of humans to live sustainably and work for the benefit of the seventh generation into the future.[citation needed] It originated[citation needed] with the Iroquois - Great Law of the Iroquois - which holds appropriate to think seven generations ahead (about 140 years into the future) and decide whether the decisions they make today would benefit their children seven generations into the future.
  109. 109. «deMultinacionales» pbs.org
  110. 110. Is an international, non-governmental, and non-profit organization that has been devoted to building "simple, decent, and affordable" housing, a self-described "Christian housing ministry," and has addressed the issues of poverty housing all over the world
  111. 111. ¡VISIBILIZAR! lo que queremos o lo que hacemos
  112. 112. ASSOCIATIONS http://www.webbyawards.com/winners/2014/web/general-website/associations CULTURAL http://www.webbyawards.com/winners/2014/web/general-website/cultural-institutions ACTIVISM http://www.webbyawards.com/winners/2014/web/general-website/activism NON-PROFIT http://www.webbyawards.com/winners/2014/web/general-website/charitable-organizationsnon-profit GREEN http://www.webbyawards.com/winners/2014/web/general-website/green CSR http://www.webbyawards.com/winners/2014/web/general-website/corporate-social-responsibility CSR Campaigns http://www.webbyawards.com/winners/2014/interactive-advertising-media/campaign-categories/corporate-social-responsibility-campaigns ACTIVISM & PUBLIC SERVICE (II) http://www.webbyawards.com/winners/2014/social/social-content-and-marketing/public-service-activism ACTIVISM & PUBLIC SERVICE (I) http://www.webbyawards.com/winners/2014/online-film-video/general-film-categories/public-service-activism ACTIVISM & PUBLIC SERVICE Channel http://www.webbyawards.com/winners/2014/online-film-video/video-channels-and-networks/public-service-activism-channel SOCIAL* http://www.webbyawards.com/winners/2014/mobile-apps/all-devices/social-tablet-all-other-devices COMMUNITY* http://www.webbyawards.com/winners/2014/web/general-website/community FUENTES
  113. 113. ANDRES VELASQUEZ andres.velasquez@yahoo.com
  114. 114. cómo la RESPONSABILIDAD SOCIAL esta VINCULADA a las Redes Sociales

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