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The Art and Science of the Startup Pitch

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How to prepare a great startup pitch for fundraising.

Published in: Business

The Art and Science of the Startup Pitch

  1. 1. The Art and Science of the Pitch Sylvain Carle John Molson Startup Conference, March 7th 2015 @froginthevalley sylvain@realventures.com
  2. 2. Pitching Context • Tweet pitch • Handshake pitch • Email pitch • Demo Day pitch • Phone/Skype pitch • Fundraising pitch @realventures 30s 2 min 3 min 5-7 minutes 10-15 minutes 30-45 minutes
  3. 3. https://vimeo.com/founderfuel/videos @realventures
  4. 4. Common elements of all pitches • Intro: first name, company name, catchy line • The opportunity, the market, the competition • Why you, why now (insights), Team • Long term value proposition • Brief description of your product/service • Go to market strategy • Progress (traction), Roadmap • What you need to accomplish all of the above @realventures
  5. 5. Pitching Context • Tweet pitch • Handshake pitch • Email pitch • Demo Day pitch • Fundraising pitch (seed round) @realventures
  6. 6. Getting to pitch • Research investors • Understand fund dynamics (partners, deals) • Ideally get an intro from another entrepreneur • You will pitch 40 times to find the right match • Iterative process. Longer than you thought • Pitch at every possible opportunity (events) @realventures
  7. 7. Preparing your pitch • Work in text only, one line per slide • Make sure you have all the elements • Experiment with the flow • Practice, practice, practice • Not about memory, about understanding • Your pitch is your blueprint • Different support/format for different contexts @realventures
  8. 8. Delivering your pitch • Board room setting • Have one person setup, the other chatting • Presentation but mainly conversation • It’s about the dream: pitch what you will become • Questions: don’t be defensive • If you don’t know, just say “I don’t know” • I will get you the answer as a follow-up @realventures
  9. 9. After the pitch • Review notes (from co-founder not presenting) • Good questions should go back in your deck • Have backup slides as support material • Follow-up a few days after the pitch • A quick qualified no beats a long maybe • Second pitch to all partners when it goes well • Term sheet if it goes very well! @realventures
  10. 10. The Art and Science of the Pitch Sylvain Carle John Molson Startup Conference, March 7th 2015 @froginthevalley sylvain@realventures.com

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