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Sylvain Carle @ Identity Camp Mtl

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Comment gérer plusieurs identités dans les médias sociaux...

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Sylvain Carle @ Identity Camp Mtl

  1. 1. 2 OK, prêt?
  2. 2. Gérer plusieurs identités 3 sur les médias sociaux (gérer est un grand mot) Identity Camp Montréal 2010/02/09
  3. 3. 4 http://afrog.in/post/322619006/voici-quelques-uns-de-mes-comptes-anumerique
  4. 4. 5 http://www.google.com/search?q=personal+branding+hate
  5. 5. 6 http://www.slideshare.net/afroginthevalley/un-plan-de-reseau-social-1265426
  6. 6. 7 http://www.cluetrain.com/manifeste.html (1) 1. Les marchés sont des conversations. 2. Les marchés sont constitués d'êtres humains, non de secteurs démographiques. 3. Les conversations entre humains sonnent de façon humaine. Elles sont menées sur un ton humain. 4. Que ce soit pour discuter d'information, d'opinions, de perspectives, d'arguments opposés ou humoristiques, la voix humaine est typiquement ouverte, normale, et naturelle. 5. Les gens se reconnaissent entre eux grâce au son même d'une telle voix.
  7. 7. 8 http://www.cluetrain.com/manifeste.html (2) 6. L'Internet permet des conversations entre êtres humains qui étaient tout simplement impossibles à l'ère des masse-média. 7. Les hyperliens renversent la hiérarchie. 8. Au sein des marchés interconnectés (...) les gens se parlent entre eux d'une puissante nouvelle façon. 9. Ces conversations en réseau permettent à de puissantes nouvelles formes d'organisation sociale et d'échange de connaissance, d'émerger. 10. Résultat, les marchés deviennent plus intelligents, plus informés, plus organisés. La participation à un marché en réseau change les gens fondamentalement.
  8. 8. 9 http://www.cluetrain.com/manifeste.html (3) 14. Les entreprises ne parlent pas la même langue que ces nouvelles conversations en réseau. Pour leurs audiences en ligne, les entreprises sonnent creuses, plates et littéralement inhumaines. 15. Dans quelques années à peine, l'actuelle voix homogène des affaires - le son des rapports de mission et des brochures - semblera aussi forcée et artificielle que le langage du 18ème siècle à la cour de France. 16. Déjà, les entreprises maniant boniment et charlatanisme, ne parlent plus à personne.
  9. 9. 10 http://www.flickr.com/photos/thejoshpayton/241736377/ ๏ Comment écouter et répondre au “firehose” avec une voix humaine? ๏ Et comment le faire si on multiple les identités/comptes?
  10. 10. 11 http://www.flickr.com/photos/colinsite/3244101947/ Houston? We have a problem!
  11. 11. 12 http://jedimasterofpolitics.blogspot.com/2009/07/tweetdeck-seeismic-destroytwitter-and.html Best Twitter Applications
  12. 12. 13 http://seesmic.com/seesmic_desktop/
  13. 13. 14 http://www.atebits.com/tweetie-iphone/
  14. 14. 15 http://www.youtube.com/watch?v=k55NuWQCh78
  15. 15. 16 5 choses qui manquent 1. Du temps 2. De l’attention concentrée 3. Des paires d’yeux 4. Des mains additionnelles 5. De la patience
  16. 16. 17 5 choses qui s’outillent (peut-être) 1. Gestion des contacts 2. Support à la réponse (pas automatique, augmentée) 3. Travail de groupe / collaboration 4. Filtres, tri, recherches, alertes 5. Librairies pour assembler un toolkit
  17. 17. Merci! 18 ๏ http://afrog.in/ (activity stream) ๏ http://afroginthevalley.com (blogue) ๏ @afrognthevalley on twitter ๏ @sylvaincarle sur twitter ๏ @afroginthevalley sur identi.ca ๏ et plusieurs autres identités! ๏ http://www.linkedin.com/in/sylvaincarle ๏ Pas de lien Facebook. C’est plus ou moins privé par là bas... c’est ma cour arrière.

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