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Rdv web-info presse-sylvaincarle

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Ma présentation au rendez-vous web d'Infopresse.

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Rdv web-info presse-sylvaincarle

  1. 1. Ah zut!
  2. 2. Nouvelles technologies Quel impact pour les stratégies web?
  3. 3. encore un titre que j’aime pas!
  4. 4. Je faire avec, vous êtes ici pour m’entendre en parler
  5. 5. ;-)
  6. 6. De Média à Machina la transition de “média” à “data” Montréal Sylvain Carle RDV Web Infopresse (CC-BY-NC) 2010 2010/04/21
  7. 7. Nouvelles technologies Quel impact pour les stratégies web?
  8. 8. Nouvelles technologies Quel impact pour les stratégies web?
  9. 9. Changements ★ De journaux, à radio, à télé, à internet (au réseau, mobile inclus) ★ Du média de masse aux médias de niches ★ D’analogue à numérique ★ De passif à interactif ★ D’unidirectionel à bi-directionnel
  10. 10. Simplicité
  11. 11. Chaud Boum!
  12. 12. Explosions ★ Multi, pluri et trans-média ★ Fragmentation des auditoires ★ Complexité de la production ★ Défis de conception ★ De diffusion à relation
  13. 13. Atomisation
  14. 14. Constats ★ Multiplicité, complexité, continuité ★ Ilfaut faire émerger l’ordre du chaos... progressivement ★ La technologie comme support à la créativité et la communication (automatisation, mesure, remix)
  15. 15. Grand mensonge ★ Iln’existe aucune “solution” qui va régler tous les problèmes que vous ne savez pas encore que vous avez (encore moins que tous ceux que vous connaissez déjà)!
  16. 16. Seule approche Il faut passer de média à data Construire en modules Morceaux recombinables Small pieces loosely joined Write (small) programs that do one thing and do it well (passing data between them) - UNIX Philosophy Worse is better (consensus + code)
  17. 17. Architecture Technomédia?
  18. 18. Démêler
  19. 19. Modeler
  20. 20. Systématiser
  21. 21. Conclusion ★ Je n’ai pas de conclusion! ★ C’est malheureusement un processus continu, sans fin... ★ C’est heureusement un processus continu, sans fin! ★ Je ne sais pas quel est le modèle
  22. 22. toutes les images sont via hyperliens sur mon blogue
  23. 23. ★ ★ http://afroginthevalley.com @sylvaincarle sur twitter Merci! ★ http://www.linkedin.com/in/sylvaincarle

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