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De Techno à Média

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L’essor du numérique représente pour les médias une opportunité de se diversifier et d’innover. La multiplication des plateformes force les entreprises à repenser leurs modes de diffusion et à diversifier leur contenu.

* Qu'est-ce que la "décentralisation" et qu'est-ce cela implique ?
* Comment contrôler vos projets sans être expert en technologie ?
* Comment susciter la participation et l'engagement des communautés ?
* Comment mesurer l'impact des initiatives numériques ?
* Qu'est-ce que la "culture numérique" et comment l'intégrer à la stratégie ?

Cette conférence présentée par Sylvain Carle fera le point sur les principaux enjeux stratégiques et technologiques du secteur médiatique.

Published in: Technology
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De Techno à Média

  1. 1. Quand la Technologie devient Média Comprendre les modes de diffusion des contenus à l’ère de la société en réseau (CC) Sylvain Carle @ RDV Média Infopresse
  2. 2. inspiration
  3. 3. À partir de...
  4. 4. Cocktail CGR + + & + + +
  5. 5. Résultat (en 30 minutes) incluant recherche, installation, modification
  6. 6. Créativité + Générosité + Réseau
  7. 7. 5 questions thèmes ★ La décentralisation? ★ La technologie? ★ La participation? ★ La générosité? ★ La culture?
  8. 8. Décentralisation
  9. 9. Décentralisation ★ Média trad, déjà morcelé... ★ Plusieurs “endroits” sur le web ★ Internet = PC + Mobile + Télé ★ Technologies=Média (Twitter)
  10. 10. Technologie
  11. 11. Technologie ★ Plateformes... deviennent médias? ★ Plus souvent, plus vite! ★ Mass Média vs. Nouveau Média ★ Réseaux Sociaux = Médias Sociaux? ★ Personel, commun, public, civique
  12. 12. Participation
  13. 13. Participation ★ Le Web est bi-directionnel. ★ Publier, c’est juste le début! ★ Communauté != Marketing ★ 90% > 10% > 1% > 1000x plus? ★ Les hyperliens = essence du réseau
  14. 14. Générosité
  15. 15. Générosité ★ Motivation != Monétaire ★ Amateur != Mauvais ★ Ce n’est pas une menace... ★ C’est une opportunité. ★ Mais il y a un problème!
  16. 16. Culture
  17. 17. Culture ★ Gin, télévision et internet ★ Chercher la souris ★ Économie de l’abondance ★ Moteur de la collaboration ★ Déplacement de la valeur
  18. 18. <3
  19. 19. ;-)
  20. 20. 5 réponses (média) ★ Y. Benkler: Wealth of Networks ★ Tim O’Reilly: Conférences + Net ★ C. Shirky: Here Comes Everybody ★ C. Shirky: Cognitive Surplus ★ B. Gaylor: RIP (remix manifesto)

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