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consumer newsletter

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consumer newsletter

  1. 1. Take It! Health inside for your Lifestyle
  2. 2. Objective <ul><li>Knowledge exploring tentang health inside (science) untuk gaya hidup </li></ul><ul><li>Brand awareness – produk branding dr business unit </li></ul>
  3. 3. Background <ul><li>Mengapa perlu menyetujui proposal media partner Take it? </li></ul><ul><li>Mengapa tabloid, mengapa bukan brosur saja yang dititipkan ke Pharma Magazine di pameran? </li></ul><ul><li>Mengapa tidak melakukan kerja sama agenda setting di Pharma Magazine itu sendiri? </li></ul>
  4. 4. How our product get into Take it ?
  5. 5. Our Agenda Setting Strategy <ul><li>Soft selling campaign in article </li></ul><ul><li>Ads </li></ul><ul><li>Brochure insert on Take It </li></ul>
  6. 6. Why named Take It! <ul><li>Ringan </li></ul><ul><li>Mudah dibawa </li></ul><ul><li>Karena untuk dibawa diwaktu event </li></ul><ul><li>Lifestyle relevance </li></ul>
  7. 7. Concept <ul><li>Tabloid event – sebenarnya brosur yang dikemas menjadi tabloid </li></ul><ul><li>Publikasi tidak teratur, berdasarkan banyaknya event – tergantung event </li></ul><ul><li>Banyaknya eksemplar – tergantung event </li></ul><ul><li>4 bulan didepan mesti update </li></ul><ul><li>Article : ads = 50%: 50% </li></ul><ul><li>Gaya bahasa lifestyle, tidak serius </li></ul><ul><li>Layout lifestyle = tidak penuh, tidak serius </li></ul><ul><li>12 halaman, eksemplar 1500-2000 eks </li></ul><ul><li>Satu tahun 4 kali edisi </li></ul>
  8. 8. Content <ul><li>5 hal iklan full page </li></ul><ul><li>1 hal editorial, content, box redaksi, tips & trick </li></ul><ul><li>1 hal cover </li></ul><ul><li>Herbal Life! Focus ke herbal trend = 1 hal </li></ul><ul><li>PeopleAndEvent! Foto2 narsis di event pameran sebelumnya = 1 hal </li></ul><ul><li>Beaut y Inside! Focus ke pengetehuan tentang cosmetic = 1 hal </li></ul><ul><li>Food Trend! Focus ke pengetahuan tentang food beverage = 1 hal </li></ul><ul><li>Destination! Focus ke jalan2 – 1 hal </li></ul>
  9. 9. Target pembaca <ul><li>Hard target : menjangan sakti customer (R&D, supplier, QA QC) –article herbal life, beauty inside &food trend dan sisanya iklan </li></ul><ul><li>Other : doctors, pharmacist, etc – article destination, peopleandevent, dan sisanya iklan </li></ul>
  10. 10. Distribution <ul><li>Big exhibition by pharma magazine </li></ul><ul><li>In house exhibition by sbu mensa group </li></ul>
  11. 11. Specification
  12. 12. Ads opportunity <ul><li>Pendekatan dari customer end product yang dipublish di take it </li></ul><ul><li>Pendekatan dari customer yang masuk dalam rubrik peopleandevent </li></ul>
  13. 13. Budget Component <ul><li>Biaya tetap </li></ul><ul><li>Biaya tidak tetap </li></ul><ul><li>biaya printing </li></ul><ul><li>Biaya operasional </li></ul><ul><li>Biaya distribusi </li></ul>
  14. 14. Timetable 1 st edition <ul><li>January edition </li></ul>
  15. 15. Success Evaluation <ul><li>Awareness Media by survey in the end of 2010 = more than 75% respondent aware </li></ul><ul><li>Ads purchasing </li></ul>

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