Iasp 2013 axel friese _ business model innovation _ the howto for stp managers

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Business Model Innovation - the how-to for Science Park Managers
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Standard layout of a 2-day BMI workshop

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Iasp 2013 axel friese _ business model innovation _ the howto for stp managers

  1. 1. Business Model Innovation (BMI) – the How-to for STP Managers 30th IASP World Conference for Science and Technology Parks Oct 16, 2013 Recife, Brasil Axel Friese Technology Park Herzogenrath/Aachen Germany
  2. 2. How I came to Business Model Innovation (BMI) – my story – and lessons learnt, i.e. the value proposition of BMI for STP managers, for YOU
  3. 3. How I came to Business Model Innovation (BMI) – my story – M.B.A. management consultant 4y in the 80/90ies
  4. 4. How I came to Business Model Innovation (BMI) – my story – VC manager tech startups business development 90ies
  5. 5. How I came to Business Model Innovation (BMI) – my story – tech entrepreneur 11y in the 90/00ies
  6. 6. How I came to Business Model Innovation (BMI) – my story – lecturer/coach at UnternehmerTUM, Munich 2008-10
  7. 7. How I came to Business Model Innovation (BMI) – my story – Paradigm shift in business strategy Changed my personal mindset and business thinking completely
  8. 8. CEO of TPH since 2010
  9. 9. How I came to Business Model Innovation (BMI) – my story – and lessons learnt, i.e. the value proposition of BMI for STP managers, for YOU
  10. 10. the value proposition of BMI for STP managers, for YOU What is BMI? Why BMI is important? Lessons learnt. How ? The How-to for STP Managers
  11. 11. BMI is more than a concept it‘s an intoxicating movement
  12. 12. common key activities value proposition customer relationships key partners customer segments cost structure revenue streams language key resources key channels
  13. 13. the value proposition of BMI for STP managers, for YOU What is BMI? Why BMI is important? Lessons learnt. How ? The How-to for STP Managers
  14. 14. the value proposition of BMI for STP managers, for YOU What is BMI? Why BMI is important? Lessons learnt. How ? The How-to for STP Managers
  15. 15. Lessons learnt at TPH, Aachen, Germany • Foundation in 1989 • 70 hightech companies ..with 2500 employees • 23 ha total area • 25.000 qm leasing space 17
  16. 16. Lessons learnt at TPH, Aachen, Germany • • • • 18 60 % of the TPH firms are spin-offs of RWTH Aachen University TPH firms are leaders in all major tech industries, no real cluster Mix of large corp. and startups > 20 years focus just on space and infrastructure, no innovation
  17. 17. BMI for TPH = Value Creation for University RWTH Aachen University • one of the leading technical universities in Europe • 260 institutes in 9 faculties • 39.000 students • > 100 academic programmes • > 5,000 international students from 120 countries • funding of 630 Mio. Euro, Germanys #1 in 3rd party funds 19
  18. 18. CO:FORWARD® KEY PARTNERS Business Incubation KEY ACTIVITIES VALUE PROPOSITIONS Business Model Canvas CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS Pitches KEY RESOURCES VC-/BANetworks KEY CHANNELS Investors COST STRUCTURE REVENUE STREAMS
  19. 19. the value proposition of BMI for STP managers, for YOU What is BMI? Why BMI is important? Lessons learnt. How ? The How-to for STP Managers
  20. 20. 2-day BMI Workshop at … 20 new facilitators to BMI workshops
  21. 21. Practicing on real cases
  22. 22. Take-aways for YOU Old business strategy concepts don’t work -> BM Innovation We as STPs, let’s innovate like start-ups do. Let’s become drivers of the BMI movement.
  23. 23. Take-aways for YOU BM innovators are the winners, true for STPs, our incubatees, our stakeholders etc. My value proposition to YOU: Join us to create a BMI group on IASP level
  24. 24. Standard-Layout for a 2-day BMI Workshop 3 main purposes of the BMI workshop • Introduction to BMI incl. tools such as the BM Canvas, plus analysis of the specific BM environment • Enabling participants to craft innovative Business Models on their own (!) by creating prototypes on their real cases • Qualifying participants to become BMI workshop facilitators in their organisation
  25. 25. day 1 1. Introduction to BMI and the core tool, the BM Canvas 2. Group work: Crafting 1st BM prototypes on real cases 3. BM environment – short intro 4. Group work: BM environment on the real cases day 2 5. Introduction to BM patterns 6. BM Design: some techniques 7. Group work: Crafting 2nd BM prototypes on real cases or: Value Proposition (VP) Canvas 8. Presenting the real case BM prototypes 9. Success factors for implementing BMI Feedback, Take-aways 27
  26. 26. Thank you feedback welcome – friese@tph.de © TPH Technologie Park Herzogenrath,CO:FORWARD 28

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