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Analogue to Digital Migration - Seizing the New Business Opportunities

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Analogue to Digital Migration - Seizing the New Business Opportunities Presented by Kezias Mwale at AMLF 2012

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Analogue to Digital Migration - Seizing the New Business Opportunities

  1. 1. U U A T T A African Telecommunications Union Analogue to Digital Migration---Seizing the New Business Opportunities--- Kezias MWALE Technical Coordinator e-mail: k.mwale@atu-uat.org web: www.atu-uat.org ` U U A T T A 9th November 2012 Slide 1 of 2
  2. 2. 1. General Introduction2. The Migration (propaganda to commercialization) 1. Pre-conference in 2004 2. The 2006 Conference - The GE06 Agreement3. Status of Migration 1. Actual status 2. Mitigation measures4. Business Opportunities5. Challenges6. Summary/Conclusion U U A T T A 9th November 2012 Slide 2 of 9
  3. 3.  ATT begin around 1920s - mainly for propaganda Vertical business model ◦ Transmission – frequency licence ◦ Content – broadcast ◦ Reception – viewers Captured all the hype ◦ Lions share in the primary resource (the spectrum) 50% (450MHz out of 900Mhz (174-230MHz plus 470-862MHz) ) ◦ Lions share of capital investment ◦ Lions share of media business via advertising and programme sponsorship ◦ Lions share in defining social status – kings owned TVs ◦ Lions share of media control and hence pubic control ◦ etc However with the coming of The Internet, things changed ◦ Steady loss of media control and hence public opinion (e.g. US Elections) ◦ Steady loss of being used as propaganda tool ◦ Steady loss of capital investment ◦ Steady loss of media business control ◦ Steady loss in defining social status ◦ Steady loss of the spectrum resource Bottom line – TV needed to transform and survive by going Commercial U U A T T A 9th November 2012 Slide 3 of 9
  4. 4.  Quest for commercialization of TV, the ATT, ‘particularly in Europe’ Technological enablement – digital technology 2004: a formal conference held for ITU Region 1 to review ST69 and GE89 2006: second conference held and GE06 Agreement established ◦ Technical part (Frequency plan, etc) ◦ Legal part (ATT Switch off dates, Status of ATT after switch off deadline, etc) The golden deadlines ◦ Midnight 17th June 2015 for UHF Band (midnight 17th June 2020 for VHF Band for some countries) 2007: Africa and Europe (ITU Region 1) takes a decision to have DD1 (from 790 – 862MHz, reducing frequencies for broadcasting by 72 to 378 MHz ) 2010: Migration hype gets into gear with some sub-regions setting their own deadlines e.g. EACO 2012, SADC 2013 2012: Africa takes a provisional decision to have DD2 (from 694 – 790 MHz, reducing the TV frequencies by a further 96 to 309 MHz) ◦ DD2 calls for modification to the Frequency part of the GE06 Agreement so as to replace ‘lost’ channels as far as is technically feasible U U A T T A 9th November 2012 Slide 4 of 9
  5. 5.  2012: ITU and ATU devises and implements measures to speed-up the modification exercise (two workshops and two summits held) 2012: Many African countries still undertaking the modification exercise – actual migration awaiting finalization of the exercise 2012: ATU appoints a full-time expert (the Technical Coordinator) to assist countries with technical assistance for the modification 2012: ATU issues a circular letter offering technical assistance to Membership on the modification exercise 2013/2014: Dual illumination 2015: ATT Switch off at least in the Upper UHF band (694 – 862 MHz) to allow for implementation of DD1/DD2 2015: New era of TV – the DTT ◦ Opportunities ◦ Challenges U U A T T A 9th November 2012 Slide 5 of 9
  6. 6.  Horizontal business model rather than vertical ◦ Focus on core business – content production and broadcasting - the today’s ‘king’ ◦ Easy market entry (capital, legal, non-spectrum limitation) - good for new entrants hence good for competition and hence good for innovation Enormous capacity in terms of broadcast programmes ‘Widened’ coverage Enhanced revenue via better manageable pay-TV  better managed subscriptions - digital signature;  soft ‘video-on-demand’ via real time user programming preference polls;  prime services e.g. HD and 3D Opportunity to broadcast to non-traditional receivers e.g. Handheld devices Opportunity to run Value Added Services e.g. snap polls Opportunity to play a partnership role to Internet (Internet is good at delivery BUT not so good at ‘prime digital’ content) Media share of Digital Dividend  Opportunity to better control user quality-of-experience (QoE)- the ultimate money maker!  Better (realtime) collection of user preferences with ‘intelligent’ Set-Top-Boxes U U A T T A 9th November 2012 Slide 6 of 9
  7. 7. 1. Content to rival the content on Internet – video on demand, free online videos, online news, gaming, blogs etc!2. Capacity to generate ‘prime’ content! U U A T T A 9th November 2012 Slide 7 of 9
  8. 8.  The ‘good-old-days’ for broadcasting (the PROPAGANDA era) can be brought back via the COMMERCIALIZATION era Commercialization can only be via the Migration and thanks to the digital technology Migration itself is generally lagging behind BUT this is counter balanced by heightened commitment from all stakeholders chiefly governments Key opportunity - real chance to better control user Quality-of-Experience Key challenge - content and hence capacity to generate/source ‘prime’ content! U U A T T A 9th November 2012 Slide 8 of 9
  9. 9. Thank you Kezias MWALE Technical Coordinator e-mail: k.mwale@atu-uat.org web: www.atu-uat.org ` U U AT TA 9th November 2012 Slide 9 of 9

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