How mobile technology is disrupting media

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How mobile technology is disrupting media

  1. 1. PLENARY PANEL DISCUSSION:How mobile technology is disrupting mediadistribution modelsSession Chair:Colin Mukete (Spectrum Media Group, Chairman MTN Cameroon)Speakers:Erik Charas (A Verdade, Mozambique)Emma Kaye (Mobile Entertainment Forum)Vincent Maher (Motribe)Justin Arenstein (AMI / ICFJ Fellow)
  2. 2. PLENARY PANEL DISCUSSION:How mobile technology is disrupting mediadistribution modelsSession Chair:Colin Mukete (Spectrum Media Group, Chairman MTN Cameroon)Speakers:Erik Charas (A Verdade, Mozambique)Emma Kaye (Mobile Entertainment Forum)Vincent Maher (Motribe)Justin Arenstein (AMI / ICFJ Fellow)
  3. 3. THE NEW ORDERAdvertising is dead / long live advertising
  4. 4. The business casedictates
  5. 5. A shift in the balanceof Power
  6. 6. The Creative AgencyThe importance of IMPACT
  7. 7. The MediaIndependantThe importance of REACH in a media proliferated world
  8. 8. The Lead of DigitalThe overlap of communication and business channels
  9. 9. The Gap narrowsThe age of measuring marketing’s success
  10. 10. What this means…You can’t be just a little bit digital
  11. 11. In SummaryThe dawn of the contemporary communications group

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