Beyond the Hype - Examples of Digital Content Models that are Generating Real Revenue Hammers, Power, Content

518 views

Published on

Beyond the Hype - Examples of Digital Content Models that are Generating Real Revenue Hammers, Power, Content Presented by Nevo Hadas at AMLF 2012

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
518
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Beyond the Hype - Examples of Digital Content Models that are Generating Real Revenue Hammers, Power, Content

  1. 1. Beyond the Hype - Examples of Digital Content Models that are Generating Real RevenueHammers, Power, Content
  2. 2. When all you have is a hammer …… every problem looks like a nail
  3. 3. Distribution = Media Power.Not Content Quality
  4. 4. Internet democratizes distributionContent Quality is more important
  5. 5. No switching costs between media formats…only as good as your last experience
  6. 6. Content = anything that attracts an audience
  7. 7. share of revenue Other share of revenue 10% searchJournalism social 20% Journalism search Other 50% social 20%
  8. 8. Don’t fixate on adfunded or subscription based journalism
  9. 9. QUESTIONNAIRES Brand interactions and connections with over 200 000 consumers monthlyUsing questionnaires linkedto competitions to driveleads versus advertisingEffectiveness = greaterreward
  10. 10. CPC Advertising Powerful opt in mechanisms provide branding, engagement and a cost per click model proven to create high quality traffic.Competing for Cost PerClick (CPC) spend byoffering click basedadvertising
  11. 11. Content sales and subscriptions
  12. 12. Spice MobileContent sales in 12 countriesMajors and Local Artists (580)6 Million daily subscribers @ US$ 2c/dayOver 1.4 Billion transactions last yearOffering services over data and IVR• Music On Demand• Dedications• Ring back Tones• Downloads
  13. 13. Thank You

×