Be bozza

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Be bozza

  1. 1. BY:Emma Kaye CEO DATE: 10 Nov 2011 FOR: AMI - Tunis
  2. 2. OVERVIEW <ul><li>  </li></ul><ul><li>The word ‘ bozza ’ is slang for boss and is often used to describe someone who owns his/her dream , overcomes obstacles no matter what and is in control of their life. </li></ul><ul><li>Mobile application </li></ul><ul><li>Enables a digital market place to transact and express </li></ul><ul><li>Enables a distribution place </li></ul><ul><li>Informal market places in emerging markets </li></ul>
  3. 3. BACKGROUND INFORMATION <ul><li>Access to traditional mechanisms to express, create, consumption is limited </li></ul><ul><li>Traditional media limits a vast creative and knowledge economy to express due to limited access </li></ul><ul><li>Most individuals in developing nations engage with digital communication, information and entertainment through their mobile phones </li></ul><ul><li>Proof of concept for Bozza was launched using hyper-local made-for-mobile video content. </li></ul><ul><li>Within three days there were 40 000 downloads and within three months this number rose to 170 000 . </li></ul>
  4. 4. For: Blaze
  5. 5. THE MARKET
  6. 6. For: Blaze
  7. 7. THE CONTENT CREATOR/SMME’s
  8. 8. For: Blaze
  9. 9. CONTENT ON BOZZA <ul><li>Before going to market, Bozza had over 240 artists on its database. This number continues to growing rapidly. </li></ul><ul><li>Artists come from as far afield as Ghana, Nigeria, Somalia, Tanzania, Zimbabwe and the rest of Africa . </li></ul>
  10. 10. For: Blaze
  11. 11. IN A NUTSHELL Bozza is a mobihood that addresses the needs of the audience, providing premium content that is relevant, experiential, interactive and most importantly, free .   Accessed through a mobile application, Bozza includes hyper-localised mobile news channels, local video, music and written word content. Within the coming months, Bozza will also include a market place called myhood, where users and SMMEs (formal and informal) can trade and advertise their goods . For: Blaze
  12. 12. THE APP For: Blaze
  13. 13. For: Blaze
  14. 14. CONTACT DETAILS <ul><li>Download the app at BOZZA.MOBI </li></ul><ul><li>Like us on www.facebook.com/beBozza </li></ul><ul><li>Follow us on www.twitter.com/BozzaTime </li></ul><ul><li>To submit content email [email_address] </li></ul>BE BOZZA!

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