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Magazine evaluation


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Magazine evaluation

  1. 1. B Y L I N D S A Y H A L L S Magazine Evaluation
  2. 2. In what ways does your media product use, develop or challenge forms and conventions of real media products?  My magazine uses many conventions of a professional music magazine. Some of the conventions which I have used are : Masthead , Strapline , Contents page , Double page spread , Price and barcode and I have maintained a consistent layout throughout. I decided that I should use all of these conventions because of the reader expectation. Readers expect a magazine to have everything that the other magazine they read have. If it doesn’t then they will probably think of the magazine as inferior to other magazine on the market.  My magazine challenges the conventions of a music magazine because I have decided to use a front image which does not go with the house style of the magazine. I wanted the front cover to draw peoples attention and I felt that having an image which clashes against the colours already being used would achieve this.
  3. 3. I feel that having a front image which is not the same colours as the rest of the magazine will help to draw the readers attentions. It makes my magazine stand out in the shops and I feel that it makes my magazine look more interesting.
  4. 4. How does your media product represent particular social groups?  My magazine represents my target audience of young adults because I have used music which is popular with this age range. I have looked at other magazines which are catering for these age ranges and they have given me ideas to what I could do to make my magazine more appealing to the social group.  Results from my questionnaire gave me a good idea of what sort of things my target audience liked. It also helped me understand what things I could include in my magazine to draw them in.  I wanted a magazine which would stand out in the shops and draw readers attentions. After asking people in my target market I feel I have achieved this.  The band used in the double page spread represents the target audience because they are of a similar age to the target audience and they play music which is popular with the age group.
  5. 5. What type of media institution might distribute your media product and why?  I would aim for my magazine to be sold at most major retailers. Such as : Whsmiths and Tesco . This is because I want my magazine to be seen by a big proportion of my target audience.  My magazine would also be advertised on social networking sites such as Facebook and Twitter. This is because sites like these have become very popular with my target audience of young adults. So advertising on them is a good way to reach them and let them know there is a new magazine out there.  I will set up a website for my magazine which will be . This way readers will be able to go to the website and find out about the magazine . For a small fee they will also be able to read an online edition of the magazine. This is something which is becoming more popular.
  6. 6. Who would be the audience for your media project?  The audience of my magazine will be young adults aged 16 – 20. I am in this age group so it is easier for me to create a magazine aimed at them because I feel I have a good understanding of what people in this age range would like. Also a large amount of music out at the moment seems to be aimed at this age range, This means there is a wide choice of bands/artists which can be featured in the magazine.  However this does not mean that other people would not like to read the magazine. The magazine will be sold in places where it will be seen by a large number of people in a variety of different age ranges, any one of these people may want to read the magazine. But having a target audience just makes it easier when deciding what to feature in the magazine and how it will be advertised.
  7. 7. How did you attract/address your audience?  Readers will be attracted to my magazine because of the music that it features.  A big thing which will attract readers is the fact that my magazine will have a section which shows local gigs and local up and coming bands. This is something which I do not feel has been done by any other major magazines so it will be a USP ( unique selling point ). I do not feel it would be very hard to implement this localised section of the magazine. Each magazine will just have to vary slightly by each county. However the rest of the magazine will be the same. Local bands will have the chance to have themselves featured in the magazine and this will encourage readers to read the magazine. Doing this will also enable the magazine to appeal to a wider group of people because peoples music tastes may vary dependent on where they live.  The style of language used will be informal. Readers will get a more personal experience with the magazine as it will be in a language which they are used to.
  8. 8. What have you learnt about technologies from the process of constructing this product?  Creating my magazine has taught me a lot about the different technologies which are required to make and develop a magazine. I have been introduced to Publisher , this enabled me to make my magazine and I feel that my skills in Publisher have increased drastically whilst creating this task.  I have improved my skills of Fireworks . Which is an image editing software.  As my skills in these programs have improved I have been able to make my magazine look much more professional.
  9. 9. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?  As well as improving my skills with the relevant software required to make a magazine I have developed a good understanding of the conventions required in a magazine. I have increased my vocabulary with a wide range of magazine terminology and I understand what needs to be done to a magazine to improve it visually.