Iron man 2

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Iron man 2

  1. 1. Iron Man 2<br />Kay & Stephen <br />
  2. 2. Basic’s<br />$170-200million budget<br />$594million gross revenue<br />Starring: Robert Downey Jr., Gwyneth Paltrow, Don Cheadle, Scarlett Johansson, Mickey Rourke, Samuel L Jackson<br />Director: Jon Favreau<br />Released 30 April 2010<br />
  3. 3. Plot<br />The military want Stark’s armour<br />Stark refuses to give it to them<br />Someone attacks him in a similar suit<br />Finds out it was son of dads work partner<br />Ivan wants revenge for dads death<br />Ivan gets busted from jail and builds drones instead of armour for Hammer<br />They fight<br />Thinking that he was soon to die Stark swapped his reactor for another and set of to stop Ivan who was still alive after all<br />Stark wins and destroys the drones and receives medals for bravery<br />News footage shows the Hulk rampaging<br />
  4. 4. Viral Marketing<br />A news clipping was posted <br /> on line giving hints about the <br /> movie to come followed by <br /> others all revealing something new<br />Clues included the highlighted words and letters that were bolder than others, also the picture below even seemingly unrelated gave more away.<br />
  5. 5. Actors handed out business <br /> cards so people could apply <br /> for jobs at Stark Industries<br />A teaser trailer was released along with posters for the main characters<br />A letter from Tony Stark was posted on line<br />
  6. 6. A web site for Stark Industries was launched<br />Clips of a press release showing an exoskeleton could be found on it.<br />
  7. 7. Success?<br />Yes reception was mostly positive and a huge number watched the film in the cinema but some say that wasn’t down to the viral marketing campaign.<br />‘Iron Man 2 has a mass audience that is already guaranteed to go see it, viral marketing or not.’… <br />‘I’ve found most people are already talking about the film because of the trailer, the poster, Scarlett Johansson, Mickey Rourke’s Whiplash character, and (to a lesser extent) the TV spots’ … <br />‘adding to the pointlessness of it all, those debating such trivial things are already going to see Iron Man 2 opening weekend, without question. So who, exactly, is benefiting from all of this viral guff?’<br />http://reelthinker.com/2010/04/09/iron-man-2-viral-advertising-is-lost-on-me/<br />
  8. 8. Our Viral Marketing Campaign<br />We plan to make a website for the main character that will be a blog of events leading up to the film where others can comment<br />A poster for the main characters<br />A teaser trailer which gives nothing away about the film and includes enigma codes leaving the audience with many questions<br />

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