BUILDING A SOCIAL TRIBE
How To Get Your Community
Working For You
Jennifer Shaheen
President & Technology
Therapist®
Techn...
TechnologyTherapy.com
914-949-6092
@TechTherapist
TechnologyTherapy
Supporter

Supporter

Supporter

NonProfit
Supporter

Supporter

Supporter

Supporter

TechnologyTherapy.com
914-949-6092
...
NPFListening

NPF Guiding

Supporter

NPF –
Motivating

NPF –
Supporting

TechnologyTherapy.com
914-949-6092
@TechTherapis...
To Build a Tribe…

Powerful
Story

Make
Connections

Be
Authentic

Leverage
Powerful
Tools
TechnologyTherapy.com
914-949-6...
- Jonathan Gottschall, author
The Science of Storytelling

Powerful
Story

TechnologyTherapy.com
914-949-6092
@TechTherapi...
Make
Connections

TechnologyTherapy.com
914-949-6092
@TechTherapist
TechnologyTherapy
Share the stories of how people have helped big
& small

Be
Authentic

TechnologyTherapy.com
914-949-6092
@TechTherapist
T...
Leverage
TechnologyTherapy.com
Powerful
914-949-6092
Tools
@TechTherapist
TechnologyTherapy
Ingredients of a Good Story

TechnologyTherapy.com
914-949-6092
@TechTherapist
TechnologyTherapy
Storytelling Tools

Powerful Platforms
TechnologyTherapy.com
914-949-6092
@TechTherapist
TechnologyTherapy
The Stats
Facebook still skews young, but the 45- to 54-year-old
age bracket has seen 45% growth since year-end 2012.
Amon...
The Stats
Google+ is the most male-oriented of the major social
networks. It's 70% male. And according to Google there
are...
The Stats
Twitter has a surprisingly young user population for a
large social network — 27% of 18 to 29-year-olds in the
U...
TechnologyTherapy.com
914-949-6092
@TechTherapist
TechnologyTherapy
More Stats

TechnologyTherapy.com
914-949-6092
@TechTherapist
TechnologyTherapy
TechnologyTherapy.com
914-949-6092
@TechTherapist
TechnologyTherapy
Create Focused Campaigns / Projects

TechnologyTherapy.com
914-949-6092
@TechTherapist
TechnologyTherapy

This gives your ...
Give People the Tools to Spread the
Word
•
•
•
•
•

Provide downloadable guides
Create and share badges
Provide photos & v...
TechnologyTherapy.com
914-949-6092
@TechTherapist
TechnologyTherapy
Facebook Wall

TechnologyTherapy.com
914-949-6092
@TechTherapist
TechnologyTherapy
• The average Facebook user,
check’s their account 5 times
a day
• Has 200+ friends
• Spends an average of 8
hours a month...
Facebook for Non-Profits
•
•
•
•
•

Leverage the visuals
Get Your #hashtag on
Understand Your Insights
Give to Receive
Out...
Vine & Instagram

TechnologyTherapy.com
914-949-6092
@TechTherapist
TechnologyTherapy
Vine

TechnologyTherapy.com
914-949-6092
@TechTherapist
TechnologyTherapy
Vine on Twitter

TechnologyTherapy.com
914-949-6092
@TechTherapist
TechnologyTherapy
Vine

TechnologyTherapy.com
914-949-6092
@TechTherapist
TechnologyTherapy
Instagram Home Feed

TechnologyTherapy.com
914-949-6092
@TechTherapist
TechnologyTherapy
Instagram Photos

TechnologyTherapy.com
914-949-6092
@TechTherapist
TechnologyTherapy
Instagram

TechnologyTherapy.com
914-949-6092
@TechTherapist
TechnologyTherapy
Instagram Videos

TechnologyTherapy.com
914-949-6092
@TechTherapist
TechnologyTherapy
Instagram Videos

TechnologyTherapy.com
914-949-6092
@TechTherapist
TechnologyTherapy
Twitter for NonProfits

TechnologyTherapy.com
914-949-6092
@TechTherapist
TechnologyTherapy
TechnologyTherapy.com
914-949-6092
@TechTherapist
TechnologyTherapy
Twitter for Non-Profits
• Be active
• Get involved with your
followers
• Tweets with 100 characters
get retweeted 4x more
...
TechnologyTherapy.com
914-949-6092
@TechTherapist
TechnologyTherapy
Pinterest for Non-Profits

TechnologyTherapy.com
914-949-6092
@TechTherapist
TechnologyTherapy
48.7
million
users

TechnologyTherapy.com
914-949-6092
@TechTherapist
TechnologyTherapy
TechnologyTherapy.com
914-949-6092
@TechTherapist
TechnologyTherapy
Create a Business Account

TechnologyTherapy.com
914-949-6092
@TechTherapist
TechnologyTherapy
Pinterest Analytics

TechnologyTherapy.com
914-949-6092
@TechTherapist
TechnologyTherapy
Involve Your Followers

TechnologyTherapy.com
914-949-6092
@TechTherapist
TechnologyTherapy
YouTube

https://support.google.com/nonpr
ofits/#topic=3247288

TechnologyTherapy.com
914-949-6092
@TechTherapist
Technolo...
Cross Your Social Media

TechnologyTherapy.com
914-949-6092
@TechTherapist
TechnologyTherapy
Questions?
TechnologyTherapy.com
Need help creating your strategy and
implementing your strategy
914-949-6092
Connect with...
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AFP Westchester NPD 2013 Building a Social Tribe - How to Get Your Community Working for You - Jennifer Shaheen

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Non-profits do not always have full-time staff learn how to leverage today’s social landscape to work for your non-profit. During this workshop you’ll learn how to get your community working for you.

LEARNING OBJECTIVES/TAKEAWAYS:
Attendees will learn what tools they should use and how they can get their community to spread their message for them via the social web.

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AFP Westchester NPD 2013 Building a Social Tribe - How to Get Your Community Working for You - Jennifer Shaheen

  1. 1. BUILDING A SOCIAL TRIBE How To Get Your Community Working For You Jennifer Shaheen President & Technology Therapist® Technology Therapy Group TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  2. 2. TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  3. 3. Supporter Supporter Supporter NonProfit Supporter Supporter Supporter Supporter TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  4. 4. NPFListening NPF Guiding Supporter NPF – Motivating NPF – Supporting TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  5. 5. To Build a Tribe… Powerful Story Make Connections Be Authentic Leverage Powerful Tools TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  6. 6. - Jonathan Gottschall, author The Science of Storytelling Powerful Story TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  7. 7. Make Connections TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  8. 8. Share the stories of how people have helped big & small Be Authentic TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  9. 9. Leverage TechnologyTherapy.com Powerful 914-949-6092 Tools @TechTherapist TechnologyTherapy
  10. 10. Ingredients of a Good Story TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  11. 11. Storytelling Tools Powerful Platforms TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  12. 12. The Stats Facebook still skews young, but the 45- to 54-year-old age bracket has seen 45% growth since year-end 2012. Among U.S. Internet users, 73% with incomes above $75,000 are on Facebook (compared to 17% who are on Twitter). Eight-six percent of Facebook's users are outside the U.S. Instagram: 68% of Instagram's users are women. The age skews 18-29 yrs. African-American, Hispanic and urban residents. TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  13. 13. The Stats Google+ is the most male-oriented of the major social networks. It's 70% male. And according to Google there are more than 500 million users Pinterest is dominated by tablet users. And, according to Nielsen data, 84% of U.S. Pinterest users are women. TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  14. 14. The Stats Twitter has a surprisingly young user population for a large social network — 27% of 18 to 29-year-olds in the U.S. use Twitter, compared to only 16% of people in their thirties and forties. Twitter has a surprisingly young user population for a large social network — 27% of 18 to 29-year-olds in the U.S. use Twitter, compared to only 16% of people in their thirties and forties. TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  15. 15. TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  16. 16. More Stats TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  17. 17. TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  18. 18. Create Focused Campaigns / Projects TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy This gives your audience focus
  19. 19. Give People the Tools to Spread the Word • • • • • Provide downloadable guides Create and share badges Provide photos & videos Give people ideas Show their stories TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  20. 20. TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  21. 21. Facebook Wall TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  22. 22. • The average Facebook user, check’s their account 5 times a day • Has 200+ friends • Spends an average of 8 hours a month on #Facebook • Facebook is the most used social network for Baby Boomers: • following groups/organizations 55% • supporting causes 26% TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  23. 23. Facebook for Non-Profits • • • • • Leverage the visuals Get Your #hashtag on Understand Your Insights Give to Receive Outline goals, purpose, message facebook.com/nonprofits TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  24. 24. Vine & Instagram TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  25. 25. Vine TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  26. 26. Vine on Twitter TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  27. 27. Vine TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  28. 28. Instagram Home Feed TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  29. 29. Instagram Photos TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  30. 30. Instagram TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  31. 31. Instagram Videos TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  32. 32. Instagram Videos TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  33. 33. Twitter for NonProfits TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  34. 34. TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  35. 35. Twitter for Non-Profits • Be active • Get involved with your followers • Tweets with 100 characters get retweeted 4x more • Tweets with 1 or 2 hashtags have 21% higher engagement • Asking for a retweet has a 23x higher retweet rate TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  36. 36. TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  37. 37. Pinterest for Non-Profits TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  38. 38. 48.7 million users TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  39. 39. TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  40. 40. Create a Business Account TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  41. 41. Pinterest Analytics TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  42. 42. Involve Your Followers TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  43. 43. YouTube https://support.google.com/nonpr ofits/#topic=3247288 TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  44. 44. Cross Your Social Media TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy
  45. 45. Questions? TechnologyTherapy.com Need help creating your strategy and implementing your strategy 914-949-6092 Connect with me on: Twitter: @techtherapist Facebook.com/TechnologyTherapy TechnologyTherapy.com 914-949-6092 @TechTherapist TechnologyTherapy

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