Intro yourself to the
people sitting around
you
Get to know them some
Then connect to them
Build the best relationships in...
AFP National Philanthropy Day in Westchester
Thursday, November 7, 2013
11:00am -12:15pm

BE FOUND / GET FOUND:
LinkedIn B...
Reinforce your brand
and also the brand of the
nonprofit, section by section

©Marc W. Halpert | All rights reserved | www...
Cultivate better
connections;
attract high quality
attention

©Marc W. Halpert | All rights reserved | www.connect2collabo...
“If you’re going to develop your brand,
the last thing you want to do is follow the
beaten path.
You want to head down you...
Make LinkedIn Tell Others

6

©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/m...
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
Volunteer Experience & Causes

23

©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com...
Keyword Density

http://www.dailymotion.com/linkedninja#video=xli3nu
©Marc W. Halpert | All rights reserved | www.connect2...
Be sure you are on a GREAT
company/organization profile page with:
• Your Board of Directors
• Your Corporate Officers
• Y...
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
YouTube for
that service

©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/march...
Waveny’s Company Profile Page Stats; 52 followers

©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | ...
Share often

• Tell:
• what you are
doing or reading
• what’s
important that
you want to
share with
others
• what you
obse...
LinkedIn Today

©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 20...
Or get your
news by
channel

©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariase...
Distributing newsworthy articles to colleagues

©Maria Semple | All rights reserved | www.theprospectfinder.com | www.link...
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
Important to you?

©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert ...
This should be important to you:

©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/...
Why your update and headline are so important

©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www....
Why your update and headline are so important

©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www....
As of July 2013:
238 million+ users worldwide

©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linke...
LinkedIn: The Big Picture

Learn.linkedin.com/nonprofits

©Maria Semple | All rights reserved | www.theprospectfinder.com ...
LinkedIn BoardConnect

Talent Finder account
($1,000 value)
Amplify your ability to
search and to reach.
FREE for one pers...
How People Search
For Talent on LinkedIn:

• Using Advanced Search Feature
• Finding and Mining Groups
In both cases, your...
Who should have access to Board Connect?
Ideally:

Someone with at least 350 first-degree connections.
Even better……….
Som...
Advanced Search

Click on “Advanced” for more robust
search features and targeted searching!

©Maria Semple | All rights r...
Advanced Search

Board Connect allows for
greater searching
capacity!

©Maria Semple | All rights reserved | www.theprospe...
Example: Searching for Rutgers graduates, in Accounting field,
within 25 mile radius.

©Maria Semple | All rights reserved...
A search on Maria’s account yielded 381 Results.
YOURS will be different!

• You must be logged in to your LinkedIn
accoun...
Save Your Searches!
Puts LinkedIn on auto-pilot for you.

©Maria Semple | All rights reserved | www.theprospectfinder.com ...
How People Might Search For You:

©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/ma...
How People Search
For Talent on LinkedIn:

• Using Advanced Search
Feature
• Searching within LinkedIn
Groups
©Maria Sempl...
Example: Identifying people within Groups
who have experience with a YMCA
(Results: 25 of the 609 members of this LinkedIn...
Parting Thoughts
•
•
•
•
•
•
•
•
•
•

Have a complete profile, smartly presented
Use keywords
Be searchable
Use multimedia...
Contacting Us
Name

Contact Info

Maria Semple

www.linkedin.com/in/mariasemple
maria@theprospectfinder.com
908-256-4433
w...
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AFP Westchester NPD 2013 BE FOUND / GET FOUND: LinkedIn Best Practices for Nonprofits Marc W. Halpert / Maria Semple

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Marc W. Halpert connect2collaborate.com
Maria Semple The Prospect Finder, LLC

LinkedIn makes it easier than ever to demonstrate your personal brand, the brand of your organization and to be found in its powerful search capability by potential volunteers, donors, board members and corporate sponsors. In this session Marc W. Halpert will walk you through a brief review of best practices in crafting a great LinkedIn personal and company profile. Then Maria Semple will show you how to use search terms to gain better search results. The end result: a new way of benefitting from LinkedIn as a power tool in your agency’s marketing toolbox.

LEARNING OBJECTIVES/TAKEAWAYS:
Best practices in using LinkedIn as a marketing tool for all members of a nonprofit and to bring more ability to be found by others in a search.

Published in: News & Politics, Technology
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AFP Westchester NPD 2013 BE FOUND / GET FOUND: LinkedIn Best Practices for Nonprofits Marc W. Halpert / Maria Semple

  1. 1. Intro yourself to the people sitting around you Get to know them some Then connect to them Build the best relationships into an entourage 1 ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  2. 2. AFP National Philanthropy Day in Westchester Thursday, November 7, 2013 11:00am -12:15pm BE FOUND / GET FOUND: LinkedIn Best Practices for Nonprofits presented by: Marc W. Halpert - connect2collaborate.com Maria Semple - The Prospect Finder, LLC
  3. 3. Reinforce your brand and also the brand of the nonprofit, section by section ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  4. 4. Cultivate better connections; attract high quality attention ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  5. 5. “If you’re going to develop your brand, the last thing you want to do is follow the beaten path. You want to head down your own road. Your brand has to plant itself in the hearts and minds (especially hearts) of prospects and customers.” http://www.forbes.com/sites/loisgeller/2012/05/23/ a-brand-is-a-specialized/ 5 ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  6. 6. Make LinkedIn Tell Others 6 ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  7. 7. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  8. 8. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  9. 9. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  10. 10. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  11. 11. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  12. 12. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  13. 13. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  14. 14. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  15. 15. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  16. 16. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  17. 17. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  18. 18. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  19. 19. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  20. 20. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  21. 21. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  22. 22. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  23. 23. Volunteer Experience & Causes 23 ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  24. 24. Keyword Density http://www.dailymotion.com/linkedninja#video=xli3nu ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  25. 25. Be sure you are on a GREAT company/organization profile page with: • Your Board of Directors • Your Corporate Officers • Your Office Staff • Anyone with public contact 25 ©Marc W. Halpert All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013 ©Marc W. Halpert | | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Sept 2012
  26. 26. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  27. 27. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  28. 28. YouTube for that service ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  29. 29. Waveny’s Company Profile Page Stats; 52 followers ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  30. 30. Share often • Tell: • what you are doing or reading • what’s important that you want to share with others • what you observed that is worthy of comment • Update frequently ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  31. 31. LinkedIn Today ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  32. 32. Or get your news by channel ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  33. 33. Distributing newsworthy articles to colleagues ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  34. 34. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  35. 35. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  36. 36. ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  37. 37. Important to you? ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  38. 38. This should be important to you: ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov
  39. 39. Why your update and headline are so important ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  40. 40. Why your update and headline are so important ©Marc W. Halpert | All rights reserved | www.connect2collaborate.com | www.linkedin.com/in/marchalpert | Nov 2013
  41. 41. As of July 2013: 238 million+ users worldwide ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  42. 42. LinkedIn: The Big Picture Learn.linkedin.com/nonprofits ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  43. 43. LinkedIn BoardConnect Talent Finder account ($1,000 value) Amplify your ability to search and to reach. FREE for one person at your nonprofit! For more info, email: boardconnect@linkedin.com ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  44. 44. How People Search For Talent on LinkedIn: • Using Advanced Search Feature • Finding and Mining Groups In both cases, your Keywords Rule! ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  45. 45. Who should have access to Board Connect? Ideally: Someone with at least 350 first-degree connections. Even better………. Someone with at least 500 first-degree connections. Is that you? ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  46. 46. Advanced Search Click on “Advanced” for more robust search features and targeted searching! ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  47. 47. Advanced Search Board Connect allows for greater searching capacity! ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  48. 48. Example: Searching for Rutgers graduates, in Accounting field, within 25 mile radius. ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  49. 49. A search on Maria’s account yielded 381 Results. YOURS will be different! • You must be logged in to your LinkedIn account for the search results to be tailored to you. • The more first-degree connections you have, the more robust your search results will be. ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  50. 50. Save Your Searches! Puts LinkedIn on auto-pilot for you. ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  51. 51. How People Might Search For You: ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  52. 52. How People Search For Talent on LinkedIn: • Using Advanced Search Feature • Searching within LinkedIn Groups ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  53. 53. Example: Identifying people within Groups who have experience with a YMCA (Results: 25 of the 609 members of this LinkedIn Group) ©Maria Semple | All rights reserved | www.theprospectfinder.com | www.linkedin.com/in/mariasemple | Nov 2013
  54. 54. Parting Thoughts • • • • • • • • • • Have a complete profile, smartly presented Use keywords Be searchable Use multimedia and graphics for visual effect Tell WHY YOU Have a great company profile for your organization Use analytics Use search smartly, both in LinkedIn as a whole and in groups Take advantage of LinkedIn BoardConnect Get out there and connect to other great people for top notch collaboration
  55. 55. Contacting Us Name Contact Info Maria Semple www.linkedin.com/in/mariasemple maria@theprospectfinder.com 908-256-4433 www.TheProspectFinder.com @mariasemple Marc Halpert www.linkedin.com/in/marchalpert marchalpert@connect2collaborate.com 203-373-0875 www.connect2collaborate.com @marchalpert

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