To design a new print for
1. When buying an item the design and print is what makes it appealing to
the consumers. With the marketplace now having a...
To design one new conversational print.
It will take into account brand values and print
style.
It will be important to re...
Female
Late 20’s
Friend and family focused
Stylist but not trendy
Feminine but not cute
Likes…
festivals, car boots, vinta...
• Feminine
• British
• Individual
• Brand values
• Conversational design
IM LOOKING AT
1.Cath Kidstons Designs
Eg. Brand values. Items
2.Other similar designers: e.g
Kirstie Allsop.
3. Conversational topics. e.g
Iconic Britain .
Travel
Festival
Vintage
4. Importance of consumer
culture. E.g Choice and
p...
I started to create my own patterns, taking one
of the most icons symbols.. The queens head
and incorporating with Caths t...
WORKING WITH THE UNION JACK
ORINGIONAL
UNION JACK
I started looking at the London Underground and where that
could take me and then the British countryside. The theme being...
At this current stage I am happy where my project is going. I feel
I have chosen a good subject that can be a conversation...
Researching Cath Kidston and brainstorming ideas….
Findings?? What does she use… what does she like????
KIDSTON
• Floral
•...
10/01/14-Started Client Project
11th-18th created designs and started making patterns
31st January-Client Presentation Sub...
Concentrating on creating a design
Has Cath never used text before, would it work with other
patterns she has? The colours bolder and brighter would
customer...
Alice%20 forrester smith%20n-client%20presentation-4
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Alice%20 forrester smith%20n-client%20presentation-4

  1. 1. To design a new print for
  2. 2. 1. When buying an item the design and print is what makes it appealing to the consumers. With the marketplace now having a vast amount of choice creating something which is unique and appealing to a target audience is increasingly important. 2. Kath Kidston is one of the original designers (1990s) who provided choice and colour to typically boring items. 3. Despite the increase in choice, her designs are still described as “fresh and witty” and I personally enjoy her designs. Cath kidston is looking for a new design and it is for these reason I have chose this as my client project.
  3. 3. To design one new conversational print. It will take into account brand values and print style. It will be important to remember the design will not appeal to all consumers.
  4. 4. Female Late 20’s Friend and family focused Stylist but not trendy Feminine but not cute Likes… festivals, car boots, vintage shopping, The idea of country life, but not just yet… A MODERN BRITISH WOMAN Potential problem: Be careful not to bring in too many personal likes and opinions.
  5. 5. • Feminine • British • Individual • Brand values • Conversational design
  6. 6. IM LOOKING AT 1.Cath Kidstons Designs Eg. Brand values. Items 2.Other similar designers: e.g Kirstie Allsop.
  7. 7. 3. Conversational topics. e.g Iconic Britain . Travel Festival Vintage 4. Importance of consumer culture. E.g Choice and providing feeling of individuality. 5. Female 6. Images/Own Photography and drawings
  8. 8. I started to create my own patterns, taking one of the most icons symbols.. The queens head and incorporating with Caths themes and colours.
  9. 9. WORKING WITH THE UNION JACK ORINGIONAL UNION JACK
  10. 10. I started looking at the London Underground and where that could take me and then the British countryside. The theme being British Travel.
  11. 11. At this current stage I am happy where my project is going. I feel I have chosen a good subject that can be a conversational design and is working well at the moment however there is likely to be challenges along the way... Would the repetition of a suitcase suit being on a bag???? The colours… are they Kidstons colours???
  12. 12. Researching Cath Kidston and brainstorming ideas…. Findings?? What does she use… what does she like???? KIDSTON • Floral • Spots • Pastel colours • British IDEAS/THEMES Britain British travel Travel stickers London Countryside
  13. 13. 10/01/14-Started Client Project 11th-18th created designs and started making patterns 31st January-Client Presentation Submitted 3rd-11th- Creating and deciding on designs Week of the 10th- printing and altering patterns 12th February- improving on pattern and finalizing 5 colours 13th Checking if colours work- improve if needed By the 22nd ill have complete pattern April I will have started my Digital Workbook May-Digital Workbook Submitted
  14. 14. Concentrating on creating a design
  15. 15. Has Cath never used text before, would it work with other patterns she has? The colours bolder and brighter would customers like the change?

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