Promotion of ecotourism in salt range pakistan


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The Salt Range comprise two rows of low lying rugged hills that run east to west between the Soan and Jhelum rivers from the Grand Trunk Road near Jhelum city to the River Indus near Kalabagh. This area is said to record 600 million years of the earth’s history. Its name comes from the vast deposits of rock salt exposed and mined at khewra. The salt was left behind when the sea, which extended over the Indus plains and the Potohar plateau, evaporated 600 million yeas ago. The rocks and fossils fund around the salt range provide a complete record of the history of the Earth.

The Salt Range Wetlands Complex comprised of a series of adjacent lakes – Kallar Kahar, Khabbeki, Ucchali, Jhalar and Namal. These lakes provide an important wintering ground for migratory birds and is core habitat for the endemic Punjab Urial. Pakistan Wetlands Programme has launched a comprehensive project for the conservation and protection of these important lakes.

Historically this region is also very rich. Alexander the Great passé through the Salt Range on his way to do battle with Porus on the banks of the Jhelum River in 326 BC. In the 3rd century BC, this area became part of Ashoka’s Buddhist Empire. Towards the end of the Buddhist period, in the 6th century AD, there was a kingdom in the Salt Range called Singhapura, probably centered at Ketas. From 7th to 10th centuries, the Salt Range Was part of powerful Kashmiri Hindu kingdom. Mahmood Ghazni invaded the region in the early 11th century. The local tribes were converted to Islam at this time. This area has a great potential of ecotourism and STFP is working with concerned stakeholders to develop program for the promotion of ecotourism in this region.

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Promotion of ecotourism in salt range pakistan

  1. 1. Prospects of Ecotourism in the Salt Range Pakistan Aftab-ur-Rehman Rana President, Sustainable Tourism Foundation Pakistan
  2. 2. Components of Tourism Product Attractions Tourism Accommodation Accessibility Product Amenities
  3. 3. Salt Range – OrientationThe Salt Range consists of two lines of low, rugged hills that run east towest between the Soan and the Jhelum rivers, from the GT Road near Dinato the Indus near Kalabagh.
  4. 4. Analysis of Tourism Potential of Salt RangeStrong Points:• Easy accessibility M-2 Passing through the heart of Salt Range
  5. 5. Analysis of Tourism Potential of Salt RangeStrong Points:• Fantastic Landscape
  6. 6. Analysis of Tourism Potential of Salt RangeStrong Points:• Record of 600 million years of the earth’s history
  7. 7. Analysis of Tourism Potential of Salt RangeStrong Points:• Varying ecosystems, rich flora and fauna and Wetlands of International Importance
  8. 8. Ucchali Lake Khabbeki Lake Kallar Kahar LakeNamal LakeJhalar Lake SALT RANGE WETLANDS COMPLEX
  9. 9. Analysis of Tourism Potential of Salt RangeStrong Points:• Number of historical sites and remains of ancient settlements
  10. 10. Analysis of Tourism Potential of Salt RangeStrong Points:• Number of sites of cultural interest
  11. 11. Stone Age in Soon Valley
  12. 12. On the footsteps of Alexander
  13. 13. Tilla Jogian
  14. 14. Route of Alexander Invasion
  15. 15. Invasion of Mahmood of Ghaznavi
  16. 16. Al Beruni Calculated Circumference of the Earth- at Nandhna
  17. 17. Babar Conquest of India
  18. 18. Sher Shah Suri Invasion
  19. 19. Adventure Tourism in Salt Range
  20. 20. Concept of EcotourismEcotourism is defined as a “responsible travel to natural areas which conserves the environment and improves the welfare of the local people”. The International Ecotourism Society (TIES)
  21. 21. Objectives of Ecotourism Product Development Conservation of Biological & Cultural Diversity Sharing Socio-economic Minimization of Tourism’s Own Environmental Impact Ecotourism Benefits with Local Community Visitors Satisfaction
  22. 22. Ecotourism as a market Segment Tourist MarketCultural Rural Nature Adventure Business LeasureTourism Tourism Tourism Tourism Travel Travel Ecotourism
  23. 23. Thank You Aftab ur Rehman Rana PresidentSustainable Tourism Foundation Pakistan Email: