Presentation Lynkware 270411

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Presentation Lynkware 270411

  1. 1. Mauro Panza CEOPAGE: 1 of 12 AFMM - Paris, Apr. 2011 – by Lynkware SAS
  2. 2. Our Ecosystem « Lynkee » …A mobile identification reader Multiplatform and available on + 400 handsetsPAGE: 2 of 12 AFMM - Paris, Apr. 2011 – by Lynkware SAS
  3. 3. Our Ecosystem « Saas Platform »PAGE: 3 of 12 AFMM - Paris, Apr. 2011 – by Lynkware SAS
  4. 4. Key figures Worldwide Mobile Marketing Market size ↗ $19 billion in 2015 71 million Europeans browse the mobile Internet each week - a big driver of mobile Internet use is watching videos  YOY +25% of EU-5 (UK, France, Germany, Italy, Spain) Smartphone adoption in the EU-5 has grown 41 % in the past year to 60.8 million subscribers Sources: IGB Affiliate comScore PAGE: 4 of 12 AFMM - Paris, Apr. 2011 – by Lynkware SAS
  5. 5. Emerging mobile tagging technologies and usages Mobile Growing Which support trends Web site Consumer Products Videos streaming Tickets Ads Newspapers/ Magazines Couponing Catalogs Ticketing Buildings Loyalty T-Shirts Payment Badges Price Comparison Billboards Social Net Biz Card … Screens …PAGE: 5 of 12 AFMM - Paris, Apr. 2011 – by Lynkware SAS
  6. 6. 2D barcode Key figures 2D scans growth of 3,5x in the last 12 months Linking to a website is the most popular action, with 92% of scans On average, a unique user:  scans 3 barcodes/month  spend about 70 seconds on a mobile Website Vs 5 minutes on the web 2.0 to find the needed information  1 scan = 2,2 pages views on a mobile website Vs 0,7 on the web Sources: “Keep” - Our platform PAGE: 6 of 12 AFMM - Paris, Apr. 2011 – by Lynkware SAS
  7. 7. Use case « BUT » BEFORE AFTER Fast loading User Friendly Interoperable Easy and quick site builder Check it out on m.but.frPAGE: 7 of 12 AFMM - Paris, Apr. 2011 – by Lynkware SAS
  8. 8. Use case « BUT » BEFORE AFTER Optimized Video Streaming Real Time Rendering Upload once (.flv, mp4, AVI, wmv…) No Ads 2D tag to “Geolocalized” Video Check it out on m.but.frPAGE: 8 of 12 AFMM - Paris, Apr. 2011 – by Lynkware SAS
  9. 9. Use case « BUT » Used support: POS Advertising  On-site “flash” promotional offers (mobile site)  New or targeted products (video) Catalogs and Yearly Guide  Promotional offers (mobile site)  Tips (mobile site + video)  Tutorial (video)  Price drop (mobile site) POS Screens  On-site Quiz (mobile site)PAGE: 9 of 12 AFMM - Paris, Apr. 2011 – by Lynkware SAS
  10. 10. Suggestions Towards a marketing flop Towards a successful campaign 2D codes embedding long URLs  Use of short and dynamic URLs Too small, stretched, static, no  Use of dedicated and secure platforms compliant or proprietary codes  Capitalize on your fine stats  Add values to campaign (geo-location, Unknowledgeable customization profiling…) No pedagogy around the usage  Work close with specialists Url 2D code to Web 2.0 pages  Use the most scalable environment Limited interoperability from scanning  2D Url to mobile site app to website content  Make “nice to see” content (images, Long, inoperable & pixelated video video)  Focus on interoperability Inappropriate video infrastructure  Use large bandwidth and appropriate video streaming infrastructure PAGE: 10 of 12 AFMM - Paris, Apr. 2011 – by Lynkware SAS
  11. 11. They trust usPAGE: 11 of 12 AFMM - Paris, Apr. 2011 – by Lynkware SAS
  12. 12. Thanks for your attention Download Lynkee for free scanning this code or directly from your mobile at http://m.lynkee.comPAGE: 12 of 12 AFMM - Paris, Apr. 2011 – by Lynkware SAS

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