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Part 2 of Social Media and Twitter Training


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Social Media and Twitter training given by Danielle Hatchett of AFL-CIO

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Part 2 of Social Media and Twitter Training

  1. 1. Intermediate Twitter Training AFL-CIO Social Media Group December 17, 2009
  2. 2. Twitter Clients <ul><li>Web-based applications that help to better manage and customize your Twitter experience </li></ul><ul><li>Create columns, groups, saved searches, and automatic updates </li></ul><ul><li>Track your brand, share photos, links and other media </li></ul><ul><li>Integrate your Facebook, LinkedIn and Myspace </li></ul>
  3. 3. Twitter Clients <ul><li> (web)- 20% </li></ul><ul><li> – 13% </li></ul><ul><li> -4% </li></ul><ul><li> – 3% </li></ul><ul><li> - .4% </li></ul><ul><li> </li></ul>
  4. 4. Hootsuite <ul><li>Manage multiple Twitter profiles </li></ul><ul><li>Helps team workflow by allowing multiple users to tweet to one account </li></ul><ul><li>Pre-schedule tweets </li></ul><ul><li>Check stats and analytics </li></ul>
  5. 6. Screen Grab
  6. 10. Measuring your influence <ul><li> - Tracked information like number of clicks, traffic sources, and even the time clicks occur. </li></ul><ul><ul><li> /info/ 5mO9Oa </li></ul></ul><ul><li>Monitor your brand – tools that allow you to track your influence or clout or level of engagement; how many times you are re-tweeted or referenced by others; how generous you are with spreading information </li></ul><ul><ul><li>Twitteralyzer .com,, </li></ul></ul><ul><ul><li>List of 50 other Tracking and analytics tools at </li></ul></ul>
  7. 11. Get Into the Social Media Game! <ul><li>Google Real Time Search is here </li></ul><ul><ul><li>No waiting period for indexing — the instant an item is posted and linked, it’s searchable via Google. </li></ul></ul><ul><ul><li>Demo: </li></ul></ul><ul><li>The more content you create, the more frequently that content will appear in Google’s real-time search results. </li></ul><ul><li>Content will emerge quickly through your audience. </li></ul>