What’s the Deal with Couponing in Canada
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This presentation is from the Performance Marketing Summit (June 16, 2016 in Toronto). Session description: Couponing in Canada is far more elaborate and larger than most realize. This session will explore some of the leading factors, investments & opportunities within the Canadian Couponing sector.
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What’s the Deal with Couponing in Canada
- 1. WHAT’S THE DEAL WITH COUPONS IN CANADA
- 2. Albert S. Bitton Who Am I
- 3. GOAL #1 Knowledge of the coupon industry in Canada
- 7. TOO BAD! ….cause CONSUMERS LOVE THEM
- 9. OVER 55% OF CANADIAN CONSUMERS REGULARLY USE COUPONS
- 10. OVER 95%What % of mobile users search for coupons while shopping? Of those, 55% actually used a coupon Q4 2015
- 11. Which Households are more likely to use coupons? Incomes above $100,000 Incomes between $35 - $100,000 Incomes below $35,000 TWICE as likely to use coupons
- 12. % subscribes just to receive coupons, deals
- 13. #1 Demographic for Coupons ? WHO IS THE TOP DEMOGRAPHIC FOR COUPON USE…BY FAR!? ?
- 14. 75%
- 16. MOMS
- 18. ?
- 20. LOCAL Coupons & Deals ONLINE COUPONS GROCERY COUPONS PRODUCT DEALS COUPON BOOKS CASH BACK MOBILE OFFERS SAVINGS CARDS FLYER DEALS DIRECT MAIL CREDIT CARDS SMB EMPLOYEE SPA DEALS TRAVEL DEALS RESTAURANT DEALS DEAL AGGREG ATORS COUPON BLOGS AFFILIATE DEAL/COUPON TECHNOLOGY LOCAL Daily Deals Loyalty Coupons
- 21. MARKETERS CAN REACH MILLIONS OF CONSUMERS…in their inbox or phone
- 24. Coupons grow with eCommerce
- 25. PRINT & GROCERIES LOCAL Mobile growth impacts No Mobile Coupon Leader in Canada
- 26. Online Delivery | Mobile Grocery Apps | Digital Flyers Over 7 Billion distributed Only 70 million redeemed -30% Grocery Adapting to Digital/Mobile
- 27. Ecommerce is only 5% of total retail Sales in Canada. Opportunity for Affiliate Networks to distribute local coupons. Local Coupons = Massive Opportunity
- 29. Use to: - retarget cart abandonment - Generate signups on your email list or social media accounts. NOT about Discounting! Advertising Expense to Generate leads
- 30. -Make it drop dead easy for affiliates to launch couponing websites, promos, widgets, business models, by niche, etc… Under utilizing couponing… -Focus on local,
- 31. Stop being a ME too… Don’t compete with Big Competition… Niche your efforts… become a resource etc
Editor's Notes
- (loblaws buys shoppers, Sobeys merges with Safeway, etc, walmart food About 50% of consumers are buying on coupons or promotions from Grocery stores. This means further couponing to attract loyalty…. Whole Foods, expanding another 40 stores across the country Flyers boast more dollar deals and two-for-one promotions than ever
- That means there are still far more opportunities in local couponing than online. But in Canada there are no networks or distribution channels that are national or well adopted for local couponing like there are for online couponing. For instance, CJ and Rakuten dominate online coupon distribution in Canada.. But there are no such networks to aggregate local coupons. There are many local and regional sources, like the yellow Pages, or others. But nothing national…
- become a resource of information and guidance on a specific set of topics, niches, and dominate your audience’s attention…and advertisers (with the help of affiliate networks will pay more attention) natural products…home renovations,