What the Heck is a Website Nowadays?   Shashi Bellamkonda Head of Social media Strategy/ Social Media Swami Network Soluti...
Online Tools Used by Small Business <ul><li>Network Solutions – University of Maryland Small Business Success index http:/...
Online Presence Strategy <ul><ul><li>Your personal brand </li></ul></ul><ul><ul><li>Connecting with customers </li></ul></...
Web Sites: Your Online Brand Presence AOL in 1996 10 year old in 2008 July 28, 2009 Prince William County Greater Manassas...
Social Media - Another Way to Build Online Presence If chips can have a page so can you  Twitter is not only for celebriti...
Blogs - Web presence Channel <ul><li>Thought leadership </li></ul><ul><li>Share experiences and value w/ community </li></...
Online Selling becoming Easier <ul><li>Add a Paypal Or Google CheckOut button to a web site </li></ul><ul><li>Amazon </li>...
Key Takeaway <ul><li>Have your own branded web presence </li></ul><ul><li>Build as your needs grow </li></ul><ul><li>Expan...
About Network Solutions <ul><li>Domains </li></ul><ul><li>Find-a-domain services </li></ul><ul><ul><li>Certified Offer </l...
Questions ? <ul><li>Shashi Bellamkonda  [email_address] </li></ul><ul><li>Small Business Success Index </li></ul><ul><ul><...
Are Websites Dead? Kelly Harman, President, Zephyr Strategy www.z3strategy.com
About Zephyr <ul><li>Zephyr Strategy offers practical, sales-driven marketing and strategic planning services to companies...
Are websites dead? Events Collaborative Tools Wikis Audio Blogs Photos Videos Social Networks Microblogs & SMS Email Outre...
Carry your brand promise through to your site
Build it smart <ul><li>Design is last </li></ul><ul><li>Use Open Source Tools </li></ul>
Use outside resources
Promoting your business <ul><li>What was old is new again. </li></ul>
Contact Info <ul><li>Kelly Harman President, Zephyr Strategy 703-594-1152 ph [email_address] linkedin.com/in/kellyharman <...
What the Heck is a  Web Site Nowadays? Melanie Mitchell SVP, Search Marketing Strategy Are Affiliate Web Sites Dead?
Who Am I? <ul><li>Not me = </li></ul><ul><li>Online Marketer over 10 years </li></ul><ul><li>Recently went agency side </l...
Are Affiliate Web Sites Dead? What they should be What they shouldn’t be
Where Do You Fit In? <ul><li>Plenty of FREE tools to use to find opportunities </li></ul><ul><li>Keyword Research </li></u...
Where Do You Fit In? <ul><li>Plenty of FREE tools to use to find opportunities </li></ul><ul><li>Keyword Research </li></u...
Where Do You Fit In? <ul><li>Plenty of FREE tools to use to find opportunities </li></ul><ul><li>Keyword Research </li></u...
Where Do You Fit In? <ul><li>Plenty of FREE tools to use to find opportunities </li></ul><ul><li>Keyword Research </li></u...
Where Do You Fit In? <ul><li>Plenty of FREE tools to use to find opportunities </li></ul><ul><li>Keyword Research </li></u...
Where Do You Fit In? <ul><li>Plenty of FREE tools to use to find opportunities </li></ul><ul><li>Keyword Research </li></u...
Question…
Where Is Your Audience? <ul><li>Social Media visitors convert at lower rates than search visitors, but are key to  brandin...
Have A Social Media Strategy <ul><li>Listen </li></ul><ul><li>Prepare </li></ul><ul><ul><li>Find the People </li></ul></ul...
 
 
 
Thoughts To Take With You Use Data to Find Opportunities Do Your Research Have A Social Media Strategy Provide Value to th...
Thank You! <ul><li>Melanie Mitchell </li></ul><ul><li>SVP, Search Marketing Strategy, Digitas </li></ul><ul><li>Twitter:  ...
Are Websites Dead?  Ramon Ray , Editor,   http://smallbiztechnology.com
<ul><li>Ramon Ray </li></ul><ul><li>Technology Evangelist,  </li></ul><ul><li>Editor of Smallbiztechnology.com and </li></...
10 key take aways <ul><li>Focus on the customer </li></ul><ul><li>Have a plan </li></ul><ul><li>Easy to remember name </li...
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What The Heck Is A Website Nowadays

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Businesses may be changing the way they look at web presence. Can you just have a blog? Is a Facebook presence alone a good idea? Does Web 2.0 mean the demise of websites?

Shashi Bellamkonda, Social Media Swami, Network Solutions (Twitter @shashib) (Moderator)
Kelly Harman, President, Zephyr Strategy
Melanie Mitchell, SVP, Search Strategy, Digitas (Twitter @melaniemitchell)
Ramon Ray, Editor, Smallbiztechnology.com

Published in: Business, Technology
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What The Heck Is A Website Nowadays

  1. 1. What the Heck is a Website Nowadays? Shashi Bellamkonda Head of Social media Strategy/ Social Media Swami Network Solutions LLC
  2. 2. Online Tools Used by Small Business <ul><li>Network Solutions – University of Maryland Small Business Success index http://growsmartbusiness.com </li></ul>
  3. 3. Online Presence Strategy <ul><ul><li>Your personal brand </li></ul></ul><ul><ul><li>Connecting with customers </li></ul></ul><ul><ul><li>Community outreach </li></ul></ul><ul><ul><li>Get new business </li></ul></ul>
  4. 4. Web Sites: Your Online Brand Presence AOL in 1996 10 year old in 2008 July 28, 2009 Prince William County Greater Manassas Chamber
  5. 5. Social Media - Another Way to Build Online Presence If chips can have a page so can you Twitter is not only for celebrities July 28, 2009 Prince William County Greater Manassas Chamber
  6. 6. Blogs - Web presence Channel <ul><li>Thought leadership </li></ul><ul><li>Share experiences and value w/ community </li></ul><ul><li>SEO </li></ul><ul><li>Provide capture point for marketing initiatives </li></ul><ul><li>Influence the media </li></ul><ul><li>Crisis PR </li></ul><ul><li>And much, much more </li></ul>
  7. 7. Online Selling becoming Easier <ul><li>Add a Paypal Or Google CheckOut button to a web site </li></ul><ul><li>Amazon </li></ul><ul><li>Ebay </li></ul><ul><li>Network Solutions Ecommerce </li></ul><ul><li>Etsy </li></ul>
  8. 8. Key Takeaway <ul><li>Have your own branded web presence </li></ul><ul><li>Build as your needs grow </li></ul><ul><li>Expand it by making use of channels like Social media </li></ul><ul><li>Tips </li></ul><ul><ul><li>Start early </li></ul></ul><ul><ul><li>Update regularly </li></ul></ul><ul><ul><li>User experience trumps anything else </li></ul></ul><ul><ul><li>Keep it simple </li></ul></ul>
  9. 9. About Network Solutions <ul><li>Domains </li></ul><ul><li>Find-a-domain services </li></ul><ul><ul><li>Certified Offer </li></ul></ul><ul><ul><li>Backorder </li></ul></ul><ul><ul><li>Premium Domains </li></ul></ul><ul><li>Domain Web Forwarding </li></ul><ul><li>Private Registration </li></ul><ul><li>Communication </li></ul><ul><li>Business E-mail </li></ul><ul><li>Secure E-mail </li></ul><ul><li>Sell Online </li></ul><ul><li>E-commerce website packages </li></ul><ul><li>E-commerce Tools Merchant Account </li></ul><ul><li>Do It For Me E-Commerce Website Design Service </li></ul><ul><li>Marketing </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Pay Per Click Advertising </li></ul><ul><li>Optimized Press Releases </li></ul><ul><li>Directory Services: Monster Marketplace & ThinkLocal </li></ul><ul><li>Enhanced Business Listings </li></ul><ul><li>Link Building </li></ul><ul><li>Content Creation </li></ul><ul><li>Security </li></ul><ul><li>SSL Certificate </li></ul><ul><li>PC Security </li></ul>Small Business Lifecycle <ul><li>Websites </li></ul><ul><li>Website Hosting </li></ul><ul><li>Statistics and Website tools </li></ul><ul><li>Professional Website Design Services </li></ul><ul><li>Professional Logo Design Services </li></ul><ul><li>Mobile Websites </li></ul>PR Measurement Summit June 2009 We service over 3 million SMB customers and manage 7.5 million domain names.
  10. 10. Questions ? <ul><li>Shashi Bellamkonda [email_address] </li></ul><ul><li>Small Business Success Index </li></ul><ul><ul><li>http://GrowSmartBusiness.com </li></ul></ul><ul><li>Network Solutions Blog : http://blog.networksolutions.com </li></ul>
  11. 11. Are Websites Dead? Kelly Harman, President, Zephyr Strategy www.z3strategy.com
  12. 12. About Zephyr <ul><li>Zephyr Strategy offers practical, sales-driven marketing and strategic planning services to companies in the U.S. and abroad. We help our clients integrate Web 2.0 technologies with proven, sales-driven strategies to make them more effective in winning new business and expanding their existing customer base. </li></ul><ul><li>Past & present clients include: </li></ul>
  13. 13. Are websites dead? Events Collaborative Tools Wikis Audio Blogs Photos Videos Social Networks Microblogs & SMS Email Outreach
  14. 14. Carry your brand promise through to your site
  15. 15. Build it smart <ul><li>Design is last </li></ul><ul><li>Use Open Source Tools </li></ul>
  16. 16. Use outside resources
  17. 17. Promoting your business <ul><li>What was old is new again. </li></ul>
  18. 18. Contact Info <ul><li>Kelly Harman President, Zephyr Strategy 703-594-1152 ph [email_address] linkedin.com/in/kellyharman </li></ul>
  19. 19. What the Heck is a Web Site Nowadays? Melanie Mitchell SVP, Search Marketing Strategy Are Affiliate Web Sites Dead?
  20. 20. Who Am I? <ul><li>Not me = </li></ul><ul><li>Online Marketer over 10 years </li></ul><ul><li>Recently went agency side </li></ul><ul><li>Bug eyed goldfish freak me out </li></ul>
  21. 21. Are Affiliate Web Sites Dead? What they should be What they shouldn’t be
  22. 22. Where Do You Fit In? <ul><li>Plenty of FREE tools to use to find opportunities </li></ul><ul><li>Keyword Research </li></ul><ul><li>Google </li></ul><ul><li>https://adwords.google.com/select/KeywordToolExternal </li></ul><ul><li>SEO Book </li></ul><ul><li>http://tools.seobook.com/keyword-tools/seobook/ </li></ul><ul><li>Microsoft AdCenter </li></ul><ul><li>http://adlab.microsoft.com/Keyword-Forecast/ </li></ul>
  23. 23. Where Do You Fit In? <ul><li>Plenty of FREE tools to use to find opportunities </li></ul><ul><li>Keyword Research </li></ul><ul><li>Google </li></ul><ul><li>https://adwords.google.com/select/KeywordToolExternal </li></ul><ul><li>SEO Book </li></ul><ul><li>http://tools.seobook.com/keyword-tools/seobook/ </li></ul><ul><li>Microsoft AdCenter </li></ul><ul><li>http://adlab.microsoft.com/Keyword-Forecast/ </li></ul><ul><li>Keyword Trends </li></ul><ul><li>Google Trends </li></ul><ul><li>http://google.com/trends </li></ul><ul><li>Keyword Forecast </li></ul><ul><li>http://adlab.microsoft.com/Keyword-Forecast/ </li></ul><ul><li>Twist: Twitter Trends </li></ul><ul><li>http://twist.flaptor.com/ </li></ul>
  24. 24. Where Do You Fit In? <ul><li>Plenty of FREE tools to use to find opportunities </li></ul><ul><li>Keyword Research </li></ul><ul><li>Google </li></ul><ul><li>https://adwords.google.com/select/KeywordToolExternal </li></ul><ul><li>SEO Book </li></ul><ul><li>http://tools.seobook.com/keyword-tools/seobook/ </li></ul><ul><li>Microsoft AdCenter </li></ul><ul><li>http://adlab.microsoft.com/Keyword-Forecast/ </li></ul><ul><li>Keyword Trends </li></ul><ul><li>Google Trends </li></ul><ul><li>http://google.com/trends </li></ul><ul><li>Keyword Forecast </li></ul><ul><li>http://adlab.microsoft.com/Keyword-Forecast/ </li></ul><ul><li>Twist: Twitter Trends </li></ul><ul><li>http://twist.flaptor.com/ </li></ul>
  25. 25. Where Do You Fit In? <ul><li>Plenty of FREE tools to use to find opportunities </li></ul><ul><li>Keyword Research </li></ul><ul><li>Google </li></ul><ul><li>https://adwords.google.com/select/KeywordToolExternal </li></ul><ul><li>SEO Book </li></ul><ul><li>http://tools.seobook.com/keyword-tools/seobook/ </li></ul><ul><li>Microsoft AdCenter </li></ul><ul><li>http://adlab.microsoft.com/Keyword-Forecast/ </li></ul><ul><li>Keyword Trends </li></ul><ul><li>Google Trends </li></ul><ul><li>http://google.com/trends </li></ul><ul><li>Keyword Forecast </li></ul><ul><li>http://adlab.microsoft.com/Keyword-Forecast/ </li></ul><ul><li>Twist: Twitter Trends </li></ul><ul><li>http://twist.flaptor.com/ </li></ul><ul><li>And More… </li></ul><ul><li>Quintura </li></ul><ul><li>http://quintura.com/ </li></ul><ul><li>Keyword List Generator </li></ul><ul><li>http://tools.seobook.com/keyword-list/generator.php </li></ul><ul><li>Google Sets </li></ul><ul><li>http://labs.google.com/sets </li></ul>
  26. 26. Where Do You Fit In? <ul><li>Plenty of FREE tools to use to find opportunities </li></ul><ul><li>Keyword Research </li></ul><ul><li>Google </li></ul><ul><li>https://adwords.google.com/select/KeywordToolExternal </li></ul><ul><li>SEO Book </li></ul><ul><li>http://tools.seobook.com/keyword-tools/seobook/ </li></ul><ul><li>Microsoft AdCenter </li></ul><ul><li>http://adlab.microsoft.com/Keyword-Forecast/ </li></ul><ul><li>Keyword Trends </li></ul><ul><li>Google Trends </li></ul><ul><li>http://google.com/trends </li></ul><ul><li>Keyword Forecast </li></ul><ul><li>http://adlab.microsoft.com/Keyword-Forecast/ </li></ul><ul><li>Twist: Twitter Trends </li></ul><ul><li>http://twist.flaptor.com/ </li></ul><ul><li>And More… </li></ul><ul><li>Quintura </li></ul><ul><li>http://quintura.com/ </li></ul><ul><li>Keyword List Generator </li></ul><ul><li>http://tools.seobook.com/keyword-list/generator.php </li></ul><ul><li>Google Sets </li></ul><ul><li>http://labs.google.com/sets </li></ul>
  27. 27. Where Do You Fit In? <ul><li>Plenty of FREE tools to use to find opportunities </li></ul><ul><li>Keyword Research </li></ul><ul><li>Google </li></ul><ul><li>https://adwords.google.com/select/KeywordToolExternal </li></ul><ul><li>SEO Book </li></ul><ul><li>http://tools.seobook.com/keyword-tools/seobook/ </li></ul><ul><li>Microsoft AdCenter </li></ul><ul><li>http://adlab.microsoft.com/Keyword-Forecast/ </li></ul><ul><li>Keyword Trends </li></ul><ul><li>Google Trends </li></ul><ul><li>http://google.com/trends </li></ul><ul><li>Keyword Forecast </li></ul><ul><li>http://adlab.microsoft.com/Keyword-Forecast/ </li></ul><ul><li>Twist: Twitter Trends </li></ul><ul><li>http://twist.flaptor.com/ </li></ul><ul><li>And More… </li></ul><ul><li>Quintura </li></ul><ul><li>http://quintura.com/ </li></ul><ul><li>Keyword List Generator </li></ul><ul><li>http://tools.seobook.com/keyword-list/generator.php </li></ul><ul><li>Google Sets </li></ul><ul><li>http://labs.google.com/sets </li></ul>Opportunities are everywhere. . .
  28. 28. Question…
  29. 29. Where Is Your Audience? <ul><li>Social Media visitors convert at lower rates than search visitors, but are key to branding, awareness & loyalty . </li></ul><ul><li>Links can help with SEO Ranking leading to more visibility . </li></ul>
  30. 30. Have A Social Media Strategy <ul><li>Listen </li></ul><ul><li>Prepare </li></ul><ul><ul><li>Find the People </li></ul></ul><ul><ul><li>Set Rules of Engagement </li></ul></ul><ul><ul><li>Define Your Strategy </li></ul></ul><ul><li>Engage </li></ul><ul><li>Go Offline </li></ul><ul><li>Measure Success </li></ul>
  31. 34. Thoughts To Take With You Use Data to Find Opportunities Do Your Research Have A Social Media Strategy Provide Value to the Community Rinse and Repeat
  32. 35. Thank You! <ul><li>Melanie Mitchell </li></ul><ul><li>SVP, Search Marketing Strategy, Digitas </li></ul><ul><li>Twitter: http://twitter.com/MelanieMitchell </li></ul><ul><li>LinkedIn: http://linkedin.com/MelanieMitchell </li></ul>
  33. 36. Are Websites Dead? Ramon Ray , Editor,   http://smallbiztechnology.com
  34. 37. <ul><li>Ramon Ray </li></ul><ul><li>Technology Evangelist, </li></ul><ul><li>Editor of Smallbiztechnology.com and </li></ul><ul><li>Author of Technology Solutions for Growing Businesses (Amacom). </li></ul>
  35. 38. 10 key take aways <ul><li>Focus on the customer </li></ul><ul><li>Have a plan </li></ul><ul><li>Easy to remember name </li></ul><ul><li>Easy navigation </li></ul><ul><li>Informative </li></ul><ul><li>Security </li></ul><ul><li>Easy customer contact </li></ul><ul><li>Fresh content </li></ul><ul><li>Be found </li></ul><ul><li>Be simple - KIS </li></ul>

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