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What I Learned from My Wife's Business

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This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Prep Dish sells subscriptions to meal plans. We’ll look at the various SaaS and other vendors it uses including Infusionsoft, LeadPages, Memberium, WordPress, WP Curve, and Fresh Press Media.

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What I Learned from My Wife's Business

  1. 1. What I Learned from my Wife’s Business Brook Schaaf Husband at PrepDish.com
  2. 2. Community/Free Information for Email Trigger Product/Discount Recurring Value Recurring Billing
  3. 3. Output/Value Input/Work Point of Diminishing Returns
  4. 4. Three Selected Subscription Business Functions • Backend • Domain Registration • Hosting/SSL • CMS: Content Management System • Landing Page Generator • Light Box • E-Commerce and Content Delivery • Billing: Initial & Recurring • Payment Processing • ESP: Email Service Provider • Marketing Automation • Content Protection • Customer Engagement • Customer Service • Ticketing System • CRM: Customer Relationship Manager • Testing & Troubleshooting
  5. 5. Backend: Domain Registration, Hosting/SSL, CMS, Light Box, Landing Page Creator
  6. 6. YES! BEWARE, YE
  7. 7. Content Delivery & Protection:
  8. 8. E-Commerce, CRM, Content Delivery:
  9. 9. CRM, Ticketing System, Testing, Troubleshooting
  10. 10. Emails by Percentage (Above 0.5%) Chart Title gmail.com yahoo.com hotmail.com aol.com comcast.net me.com msn.com sbcglobal.net mac.com live.com icloud.com att.net verizon.net cox.net gmail.com 51.2% yahoo.com 15.5% hotmail.com 8.0% aol.com 3.1% comcast.net 1.6% me.com 1.6% msn.com 1.1% sbcglobal.net 0.8% mac.com 0.7% live.com 0.7% icloud.com 0.6% att.net 0.6% verizon.net 0.6% cox.net 0.5% OTHER 13.5%
  11. 11. “+”: Favorite Gmail Hack •brookschaaf@gmail.com •brookschaaf+test@gmail.com •brookschaaf+0804a@gmail.com •brookschaaf+0804b@gmail.com
  12. 12. In Closing, Three Things I’ve Learned:
  13. 13. 1) These are Significant Choices
  14. 14. 2) Know Where Software Functionality Ends and Human Activity Begins
  15. 15. 3) Don’t Be Afraid to Get Help

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