![Abstract ,[object Object]](https://image.slidesharecdn.com/5bweb2foraffiliates-1218166608615981-8/75/web-20-for-affiliates-2-2048.jpg?cb=1670648965)
![Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/5bweb2foraffiliates-1218166608615981-8/75/web-20-for-affiliates-3-2048.jpg?cb=1670648965)
![Web 2.0 - Defined ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/5bweb2foraffiliates-1218166608615981-8/75/web-20-for-affiliates-4-2048.jpg?cb=1670648965)
![Web 2.0 - Defined ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/5bweb2foraffiliates-1218166608615981-8/75/web-20-for-affiliates-5-2048.jpg?cb=1670648965)
![Web 2.0 - Defined ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/5bweb2foraffiliates-1218166608615981-8/75/web-20-for-affiliates-7-2048.jpg?cb=1670648965)
![Web 2.0 - Defined ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/5bweb2foraffiliates-1218166608615981-8/75/web-20-for-affiliates-8-2048.jpg?cb=1670648965)
![Web 2.0 - Defined ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/5bweb2foraffiliates-1218166608615981-8/75/web-20-for-affiliates-9-2048.jpg?cb=1670648965)
![Web 2.0 - Defined ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/5bweb2foraffiliates-1218166608615981-8/75/web-20-for-affiliates-10-2048.jpg?cb=1670648965)
![Web 2.0 - Defined ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/5bweb2foraffiliates-1218166608615981-8/75/web-20-for-affiliates-12-2048.jpg?cb=1670648965)
![Web 1.0 (Traditional) Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/5bweb2foraffiliates-1218166608615981-8/75/web-20-for-affiliates-13-2048.jpg?cb=1670648965)
![Web 2.0 Creatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/5bweb2foraffiliates-1218166608615981-8/75/web-20-for-affiliates-14-2048.jpg?cb=1670648965)
![Web 2.0 Creatives - Widgets ,[object Object],[object Object],[object Object],[object Object],[object Object],“ A widget is...a small application that runs on your desktop or in a web page. Widgets enrich your desktop or web pages with functionality, useful information and a lot of fun!” … and makes us lots of money!](https://image.slidesharecdn.com/5bweb2foraffiliates-1218166608615981-8/75/web-20-for-affiliates-15-2048.jpg?cb=1670648965)
![Web 2.0 Creatives – In-Text Ads ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/5bweb2foraffiliates-1218166608615981-8/75/web-20-for-affiliates-17-2048.jpg?cb=1670648965)
![Web 2.0 Creatives - Video Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/5bweb2foraffiliates-1218166608615981-8/75/web-20-for-affiliates-19-2048.jpg?cb=1670648965)
![Web 2.0 Tools ,[object Object],[object Object],The Kitchen Sink – Gmail, Twitter, Google Reader, Google Notebook CallWave – transcribes voicemail Sandy – integrates with email/calendar Ma.gnolia – web bookmarks Basecamp / Backpack / Highrise – product management Google Docs – substitute for MS Word Jott – short voice messages Remember The Milk – To Do lists Google Calendar – mobile enabled Harvest – time tracking application](https://image.slidesharecdn.com/5bweb2foraffiliates-1218166608615981-8/75/web-20-for-affiliates-21-2048.jpg?cb=1670648965)
![Web 2.0 Techniques/Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/5bweb2foraffiliates-1218166608615981-8/75/web-20-for-affiliates-22-2048.jpg?cb=1670648965)
![Web 2.0 In-Use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/5bweb2foraffiliates-1218166608615981-8/75/web-20-for-affiliates-27-2048.jpg?cb=1670648965)
![Summary ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/5bweb2foraffiliates-1218166608615981-8/75/web-20-for-affiliates-41-2048.jpg?cb=1670648965)
![Share Your Knowledge (aka Q&A) ,[object Object]](https://image.slidesharecdn.com/5bweb2foraffiliates-1218166608615981-8/75/web-20-for-affiliates-42-2048.jpg?cb=1670648965)
Web 2.0 for Affiliates
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You will quickly be left behind if Web 2.0 strategies are not part of your overall marketing blueprint. How are affiliate marketers using these new kinds of media and what impacts are they having?
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Web 2.0 for Affiliates
- 1. Web 2.0 for Affiliates Ernie St. Gelais, Co-President/CTO, LinkConnector
- 6. Web 2.0 - Defined syndication --> stickiness tagging ("folksonomy") --> directories (taxonomy) wikis --> content management systems participation --> publishing web services --> screen scraping cost per click --> page views search engine optimization --> domain name speculation upcoming.org and EVDB --> evite blogging --> personal websites Wikipedia --> Britannica Online Napster --> mp3.com BitTorrent --> Akamai Flickr --> Ofoto Google AdSense --> DoubleClick Web 2.0 Web 1.0
- 11. Web 2.0 - Defined “ Web 2.0 also has been called the "participatory Web" that involves consumer action, not just reaction to your website or message. Web 2.0 has been called the explosion of video – homemade and commercial video slathered freely and easily across the Web. Web 2.0 has also been called the rapid rise of blogs (highly personal websites), widgets, RSS feeds and the podcast. Where 1.0 was HTML Web pages you read like a book, 2.0 is Ajax-coded pages where mini-programs are swirling away on your desktop telling you the weather, what to eat, showing you videos or – most important to marketers – reporting your traffic. YouTube, MySpace, Facebook, Flickr, craigslist, Wikipedia, Digg, Photobucket and delicio.us would all be considered Web 2.0 sites.”
- 16. Web 2.0 Creatives - Widgets
- 18. Web 2.0 Creatives - In-Text Ads
- 20. Web 2.0 Creatives - Video Ads
- 28. Web 2.0 In-Use – Amazon Widgets
- 29. Web 2.0 In-Use – Amazon Widgets
- 30. Web 2.0 In-Use – FreeRice.com
- 31. Web 2.0 In-Use – Pipes
- 32. Web 2.0 In-Use – Pipes
- 33. Web 2.0 In-Use – Pipes <script src="http://pipes.yahoo.com/js/listbadge.js">{"pipe_id":"8pkajB6j3BGNr3RJEpPZnA","_btype":"list","pipe_params":{"tag":"","node":"172635","style":"2"}}</script>
- 34. Web 2.0 In-Use – Facebook
- 35. Web 2.0 In-Use – Facebook
- 36. Web 2.0 In-Use – Facebook
- 37. Web 2.0 In-Use – Facebook
- 38. Web 2.0 In-Use – Widgetbox
- 39. Web 2.0 In-Use – Widgetbox
- 40. Web 2.0 In-Use – Widgetbox
Editor's Notes
- Good afternoon everybody. My name is Ernie St. Gelais and this afternoon I’d like to talk about Web 2.0 for Affiliates and how an affiliate might use these advanced promotion tools/techniques to drive qualified traffic to a merchant’s site.