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Web 2.0 for Affiliates  Ernie St. Gelais, Co-President/CTO, LinkConnector
Abstract <ul><li>You will quickly be left behind if Web 2.0 strategies are not part of your overall marketing blueprint. H...
Overview <ul><li>Web 2.0 Defined </li></ul><ul><li>Web 1.0 (Traditional) Ads </li></ul><ul><li>Web 2.0 – Beyond the Ad </l...
Web 2.0 - Defined <ul><li>Quiz Time </li></ul><ul><ul><li>Which of the following would you NOT classify as Web 2.0? </li><...
Web 2.0 - Defined <ul><li>Quiz Time </li></ul><ul><ul><li>Which of the following would you NOT classify as Web 2.0? </li><...
Web 2.0 - Defined syndication --> stickiness tagging (&quot;folksonomy&quot;) --> directories (taxonomy) wikis --> content...
Web 2.0 - Defined <ul><li>Quiz Time </li></ul><ul><ul><li>Which of the following sites would you classify as Web 1.0? </li...
Web 2.0 - Defined <ul><li>Quiz Time </li></ul><ul><ul><li>Which of the following sites would you classify as Web 1.0? </li...
Web 2.0 - Defined <ul><li>Quiz Time </li></ul><ul><ul><li>Web 2.0 is most often (by the public) characterized by? </li></u...
Web 2.0 - Defined <ul><li>Quiz Time </li></ul><ul><ul><li>Web 2.0 is most often (by the public) characterized by? </li></u...
Web 2.0 - Defined “ Web 2.0 also has been called the &quot;participatory Web&quot; that involves consumer action, not just...
Web 2.0 - Defined <ul><li>What is Web 2.0 for Affiliates? </li></ul><ul><ul><li>Involves user interactivity with your page...
Web 1.0 (Traditional) Ads <ul><li>Text Links </li></ul><ul><li>Images (gif, jpg, png) </li></ul><ul><li>Email (generally H...
Web 2.0 Creatives <ul><li>Widgets/Gadgets, utilizing </li></ul><ul><ul><li>Product (Data) Feeds </li></ul></ul><ul><ul><li...
Web 2.0 Creatives - Widgets <ul><li>Providers </li></ul><ul><ul><li>Amazon </li></ul></ul><ul><ul><li>WidgetBucks </li></u...
Web 2.0 Creatives - Widgets
Web 2.0 Creatives – In-Text Ads <ul><li>JavaScript which scans a web page for keywords to convert into hyperlinks that dir...
Web 2.0 Creatives - In-Text Ads
Web 2.0 Creatives - Video Ads <ul><li>Various Types </li></ul><ul><ul><li>Pre-Roll, Mid-Roll, Post-Roll </li></ul></ul><ul...
Web 2.0 Creatives - Video Ads
Web 2.0 Tools <ul><li>There are a multitude of Web 2.0 tools which will help you be a better affiliate marketer </li></ul>...
Web 2.0 Techniques/Strategies <ul><li>Not intended for the faint of heart </li></ul><ul><li>Have the capability to offer a...
Web 2.0 Techniques/Strategies
Web 2.0 Techniques/Strategies
Web 2.0 Techniques/Strategies
Web 2.0 Techniques/Strategies
Web 2.0 In-Use <ul><li>Simple </li></ul><ul><ul><li>Amazon Widgets </li></ul></ul><ul><ul><li>Freerice.com </li></ul></ul>...
Web 2.0 In-Use – Amazon Widgets
Web 2.0 In-Use – Amazon Widgets
Web 2.0 In-Use – FreeRice.com
Web 2.0 In-Use – Pipes
Web 2.0 In-Use – Pipes
Web 2.0 In-Use – Pipes <script src=&quot;http://pipes.yahoo.com/js/listbadge.js&quot;>{&quot;pipe_id&quot;:&quot;8pkajB6j3...
Web 2.0 In-Use – Facebook
Web 2.0 In-Use – Facebook
Web 2.0 In-Use – Facebook
Web 2.0 In-Use – Facebook
Web 2.0 In-Use – Widgetbox
Web 2.0 In-Use – Widgetbox
Web 2.0 In-Use – Widgetbox
Summary <ul><li>It’s a brave new world out there </li></ul><ul><li>Filled with some exciting new technologies </li></ul><u...
Share Your Knowledge (aka Q&A) <ul><li>Fire Away </li></ul>
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Web 2.0 for Affiliates

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You will quickly be left behind if Web 2.0 strategies are not part of your overall marketing blueprint. How are affiliate marketers using these new kinds of media and what impacts are they having?

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Web 2.0 for Affiliates

  1. 1. Web 2.0 for Affiliates Ernie St. Gelais, Co-President/CTO, LinkConnector
  2. 2. Abstract <ul><li>You will quickly be left behind if Web 2.0 strategies are not part of your overall marketing blueprint. How are affiliate marketers using these new kinds of media and what impacts are they having? </li></ul>
  3. 3. Overview <ul><li>Web 2.0 Defined </li></ul><ul><li>Web 1.0 (Traditional) Ads </li></ul><ul><li>Web 2.0 – Beyond the Ad </li></ul><ul><ul><li>Creatives </li></ul></ul><ul><ul><li>Tools </li></ul></ul><ul><ul><li>Techniques/Strategies </li></ul></ul><ul><li>Web 2.0 In-Use </li></ul><ul><li>Share Your Knowledge (aka Q&A) </li></ul>
  4. 4. Web 2.0 - Defined <ul><li>Quiz Time </li></ul><ul><ul><li>Which of the following would you NOT classify as Web 2.0? </li></ul></ul><ul><ul><ul><li>AdSense </li></ul></ul></ul><ul><ul><ul><li>Video Ads </li></ul></ul></ul><ul><ul><ul><li>Wikis </li></ul></ul></ul><ul><ul><ul><li>Blogging </li></ul></ul></ul><ul><ul><ul><li>All of the above are considered Web 2.0 </li></ul></ul></ul>
  5. 5. Web 2.0 - Defined <ul><li>Quiz Time </li></ul><ul><ul><li>Which of the following would you NOT classify as Web 2.0? </li></ul></ul><ul><ul><ul><li>AdSense </li></ul></ul></ul><ul><ul><ul><li>Video Ads </li></ul></ul></ul><ul><ul><ul><li>Wikis </li></ul></ul></ul><ul><ul><ul><li>Blogging </li></ul></ul></ul><ul><ul><ul><li>All of the above are considered Web 2.0 </li></ul></ul></ul>
  6. 6. Web 2.0 - Defined syndication --> stickiness tagging (&quot;folksonomy&quot;) --> directories (taxonomy) wikis --> content management systems participation --> publishing web services --> screen scraping cost per click --> page views search engine optimization --> domain name speculation upcoming.org and EVDB --> evite blogging --> personal websites Wikipedia --> Britannica Online Napster --> mp3.com BitTorrent --> Akamai Flickr --> Ofoto Google AdSense --> DoubleClick Web 2.0   Web 1.0
  7. 7. Web 2.0 - Defined <ul><li>Quiz Time </li></ul><ul><ul><li>Which of the following sites would you classify as Web 1.0? </li></ul></ul><ul><ul><ul><li>Google Search </li></ul></ul></ul><ul><ul><ul><li>YouTube </li></ul></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><li>Flickr </li></ul></ul></ul><ul><ul><ul><li>All of the above are considered Web 2.0 sites </li></ul></ul></ul>
  8. 8. Web 2.0 - Defined <ul><li>Quiz Time </li></ul><ul><ul><li>Which of the following sites would you classify as Web 1.0? </li></ul></ul><ul><ul><ul><li>Google Search </li></ul></ul></ul><ul><ul><ul><li>YouTube </li></ul></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><li>Flickr </li></ul></ul></ul><ul><ul><ul><li>All of the above are considered Web 2.0 sites </li></ul></ul></ul>
  9. 9. Web 2.0 - Defined <ul><li>Quiz Time </li></ul><ul><ul><li>Web 2.0 is most often (by the public) characterized by? </li></ul></ul><ul><ul><ul><li>User interactivity </li></ul></ul></ul><ul><ul><ul><li>Use of data repositories to alter page content </li></ul></ul></ul><ul><ul><ul><li>AJAX-coded scripting </li></ul></ul></ul><ul><ul><ul><li>Video content </li></ul></ul></ul>
  10. 10. Web 2.0 - Defined <ul><li>Quiz Time </li></ul><ul><ul><li>Web 2.0 is most often (by the public) characterized by? </li></ul></ul><ul><ul><ul><li>User interactivity </li></ul></ul></ul><ul><ul><ul><li>Use of data repositories to alter page content </li></ul></ul></ul><ul><ul><ul><li>AJAX-coded scripting </li></ul></ul></ul><ul><ul><ul><li>Video content </li></ul></ul></ul>
  11. 11. Web 2.0 - Defined “ Web 2.0 also has been called the &quot;participatory Web&quot; that involves consumer action, not just reaction to your website or message. Web 2.0 has been called the explosion of video – homemade and commercial video slathered freely and easily across the Web. Web 2.0 has also been called the rapid rise of blogs (highly personal websites), widgets, RSS feeds and the podcast. Where 1.0 was HTML Web pages you read like a book, 2.0 is Ajax-coded pages where mini-programs are swirling away on your desktop telling you the weather, what to eat, showing you videos or – most important to marketers – reporting your traffic. YouTube, MySpace, Facebook, Flickr, craigslist, Wikipedia, Digg, Photobucket and delicio.us would all be considered Web 2.0 sites.”
  12. 12. Web 2.0 - Defined <ul><li>What is Web 2.0 for Affiliates? </li></ul><ul><ul><li>Involves user interactivity with your page or ad </li></ul></ul><ul><ul><li>Uses dynamic data (usually from a variety of sources) on pages to provide a more qualified ad for the user </li></ul></ul><ul><ul><li>Applies AJAX-coding to alter all, or more commonly, part of a page to enhance the user experience </li></ul></ul>
  13. 13. Web 1.0 (Traditional) Ads <ul><li>Text Links </li></ul><ul><li>Images (gif, jpg, png) </li></ul><ul><li>Email (generally HTML) </li></ul><ul><li>Flash </li></ul><ul><li>Product (Data) Feed Exports </li></ul><ul><li>RSS Feeds </li></ul><ul><li>Coupon Feeds </li></ul>
  14. 14. Web 2.0 Creatives <ul><li>Widgets/Gadgets, utilizing </li></ul><ul><ul><li>Product (Data) Feeds </li></ul></ul><ul><ul><li>RSS and Listing feeds </li></ul></ul><ul><ul><li>Optimization Technologies </li></ul></ul><ul><li>In-Text Ads (Double Underlined Links) </li></ul><ul><li>Video Ads </li></ul>
  15. 15. Web 2.0 Creatives - Widgets <ul><li>Providers </li></ul><ul><ul><li>Amazon </li></ul></ul><ul><ul><li>WidgetBucks </li></ul></ul><ul><ul><li>PayDotCom </li></ul></ul><ul><ul><li>Many Affiliate Networks </li></ul></ul>“ A widget is...a small application that runs on your desktop or in a web page. Widgets enrich your desktop or web pages with functionality, useful information and a lot of fun!” … and makes us lots of money!
  16. 16. Web 2.0 Creatives - Widgets
  17. 17. Web 2.0 Creatives – In-Text Ads <ul><li>JavaScript which scans a web page for keywords to convert into hyperlinks that direct users to advertiser websites. </li></ul><ul><li>Providers </li></ul><ul><ul><li>Vibrant Media – Intellitxt </li></ul></ul><ul><ul><li>iMedia Connection </li></ul></ul><ul><ul><li>Kontera </li></ul></ul>
  18. 18. Web 2.0 Creatives - In-Text Ads
  19. 19. Web 2.0 Creatives - Video Ads <ul><li>Various Types </li></ul><ul><ul><li>Pre-Roll, Mid-Roll, Post-Roll </li></ul></ul><ul><ul><li>User action may be required </li></ul></ul><ul><li>Not all Video is Affiliate ready </li></ul><ul><ul><li>Use of the clickTag (in Flash file) may be necessary </li></ul></ul><ul><li>Providers </li></ul><ul><ul><li>Google AdSense </li></ul></ul><ul><ul><li>WebVideoZone.com </li></ul></ul><ul><ul><li>Soon, everyone </li></ul></ul>
  20. 20. Web 2.0 Creatives - Video Ads
  21. 21. Web 2.0 Tools <ul><li>There are a multitude of Web 2.0 tools which will help you be a better affiliate marketer </li></ul><ul><li>Sam Harrelson’s Top Ten GTD Tools </li></ul>The Kitchen Sink – Gmail, Twitter, Google Reader, Google Notebook CallWave – transcribes voicemail Sandy – integrates with email/calendar Ma.gnolia – web bookmarks Basecamp / Backpack / Highrise – product management Google Docs – substitute for MS Word Jott – short voice messages Remember The Milk – To Do lists Google Calendar – mobile enabled Harvest – time tracking application
  22. 22. Web 2.0 Techniques/Strategies <ul><li>Not intended for the faint of heart </li></ul><ul><li>Have the capability to offer an affiliate substantial rewards, some due to their viral nature </li></ul><ul><li>Some to consider </li></ul><ul><ul><li>Communicating with Twitter, Pownce, Tumblr </li></ul></ul><ul><ul><li>Feed consolidation with Yahoo Pipes </li></ul></ul><ul><ul><li>Viral marketing with Widget/Gadget Directories </li></ul></ul><ul><ul><li>Social marketing using Facebook Apps </li></ul></ul>
  23. 23. Web 2.0 Techniques/Strategies
  24. 24. Web 2.0 Techniques/Strategies
  25. 25. Web 2.0 Techniques/Strategies
  26. 26. Web 2.0 Techniques/Strategies
  27. 27. Web 2.0 In-Use <ul><li>Simple </li></ul><ul><ul><li>Amazon Widgets </li></ul></ul><ul><ul><li>Freerice.com </li></ul></ul><ul><li>Advanced </li></ul><ul><ul><li>Pipes for Affiliates </li></ul></ul><ul><ul><li>Facebook Application </li></ul></ul><ul><ul><li>WidgetBox Content </li></ul></ul>
  28. 28. Web 2.0 In-Use – Amazon Widgets
  29. 29. Web 2.0 In-Use – Amazon Widgets
  30. 30. Web 2.0 In-Use – FreeRice.com
  31. 31. Web 2.0 In-Use – Pipes
  32. 32. Web 2.0 In-Use – Pipes
  33. 33. Web 2.0 In-Use – Pipes <script src=&quot;http://pipes.yahoo.com/js/listbadge.js&quot;>{&quot;pipe_id&quot;:&quot;8pkajB6j3BGNr3RJEpPZnA&quot;,&quot;_btype&quot;:&quot;list&quot;,&quot;pipe_params&quot;:{&quot;tag&quot;:&quot;&quot;,&quot;node&quot;:&quot;172635&quot;,&quot;style&quot;:&quot;2&quot;}}</script>
  34. 34. Web 2.0 In-Use – Facebook
  35. 35. Web 2.0 In-Use – Facebook
  36. 36. Web 2.0 In-Use – Facebook
  37. 37. Web 2.0 In-Use – Facebook
  38. 38. Web 2.0 In-Use – Widgetbox
  39. 39. Web 2.0 In-Use – Widgetbox
  40. 40. Web 2.0 In-Use – Widgetbox
  41. 41. Summary <ul><li>It’s a brave new world out there </li></ul><ul><li>Filled with some exciting new technologies </li></ul><ul><li>Which offer the promise of dramatically increasing commissions </li></ul><ul><li>So, dip your toe in the water! </li></ul>
  42. 42. Share Your Knowledge (aka Q&A) <ul><li>Fire Away </li></ul>

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