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Understanding Amazon’s Effects on Your Affiliate Program

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This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).

Session description: This session will cover why it’s so important to know how your brand is represented on Amazon.

Whether and how you or others push your brand/products on Amazon affects your program and bottom line.

Published in: Business
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Understanding Amazon’s Effects on Your Affiliate Program

  1. 1. Understanding Amazon’s Effects on your Affiliate Program Presented by:
  2. 2. Can’t be Ignored
  3. 3. Owning the headlines
  4. 4. Owning the headlines (cont.)
  5. 5. Owning the headlines (cont.)
  6. 6. Owning the headlines (cont.)
  7. 7. Owning the headlines (cont.)
  8. 8. Owning the headlines (cont.)
  9. 9. Owning the headlines (cont.)
  10. 10. Owning the headlines (cont.)
  11. 11. Owning the headlines (cont.)
  12. 12. Owning the headlines (cont.)
  13. 13. 1 in 2 Product Searches starts at Amazon What will they find when searching for you?
  14. 14. What is your brand’s relationship with Amazon?
  15. 15. What is your brand’s relationship with Amazon? (cont.) Fulfilled by Merchant: Merchant maintains inventory, manages pricing and handles fulfillment Fulfilled by Amazon: Merchant ships inventory to Amazon, manages pricing and Amazon handles fulfillment Sold by Amazon: Merchant sells inventory to Amazon (wholesale), Amazon manages pricing and Amazon handles fulfillment
  16. 16. Fullfilled by Merchant Sample
  17. 17. Fullfilled by Amazon Sample
  18. 18. Sold by Amazon Sample
  19. 19. Sold by Amazon Sample (3 days later)
  20. 20. Sold by Amazon Sample (Actual Retail Price)
  21. 21. Sold by Amazon Sample 2
  22. 22. Sold by Amazon Sample 2 (1 month later)
  23. 23. Sold by Amazon Sample 2 (Actual Retail Price)
  24. 24. Effect on Affiliate Program Links to Amazon
  25. 25. Effect on Affiliate Program (cont.) Links to Amazon
  26. 26. Effect on Affiliate Program (cont.) Amazon gets the love
  27. 27. Amazon provides a satisfying buying experience
  28. 28. Amazon provides a satisfying buying experience (cont.) Amazon wins customers over with: Price – Amazon lives on the thinnest of margins Distribution – Amazon offers virtually all types of products Delivery – Prime shipping and strict rules for sellers User Experience – Practically wrote the book on shopping cart optimization
  29. 29. Be strategic in how you work with Amazon Dos and Don’ts: Do take advantage of Amazon’s massive reach Do maintain control of your pricing Do make your site’s shopping experience attractive Don’t allow Amazon to devalue your brand Don’t let affiliates think they’d be better served pushing traffic to Amazon
  30. 30. Q & A
  31. 31. Contact Info Paul Schroader: www.linkedin.com/in/paulschroader pauls@pswebsolutions.com @pswebs

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