1. Understanding Amazon’s
Effects on your Affiliate Program
Presented by:

2. Can’t be Ignored

3. Owning the headlines

4. Owning the headlines (cont.)

5. Owning the headlines (cont.)

6. Owning the headlines (cont.)

7. Owning the headlines (cont.)

8. Owning the headlines (cont.)

9. Owning the headlines (cont.)

10. Owning the headlines (cont.)

11. Owning the headlines (cont.)

12. Owning the headlines (cont.)

13. 1 in 2 Product Searches starts
at Amazon
What will they find when searching for you?

14. What is your brand’s
relationship with Amazon?

15. What is your brand’s
relationship with Amazon? (cont.)
Fulfilled by Merchant:
Merchant maintains inventory, manages pricing and handles
fulfillment
Fulfilled by Amazon:
Merchant ships inventory to Amazon, manages pricing and
Amazon handles fulfillment
Sold by Amazon:
Merchant sells inventory to Amazon (wholesale), Amazon
manages pricing and Amazon handles fulfillment

16. Fullfilled by Merchant Sample

17. Fullfilled by Amazon Sample

18. Sold by Amazon Sample

19. Sold by Amazon Sample (3 days later)

20. Sold by Amazon Sample
(Actual Retail Price)

21. Sold by Amazon Sample 2

22. Sold by Amazon Sample 2
(1 month later)

23. Sold by Amazon Sample 2
(Actual Retail Price)

24. Effect on Affiliate Program
Links to Amazon

25. Effect on Affiliate Program (cont.)
Links to Amazon

26. Effect on Affiliate Program (cont.)
Amazon gets the love

27. Amazon provides a satisfying
buying experience

28. Amazon provides a satisfying
buying experience (cont.)
Amazon wins customers over with:
Price – Amazon lives on the thinnest of margins
Distribution – Amazon offers virtually all types of products
Delivery – Prime shipping and strict rules for sellers
User Experience – Practically wrote the book on shopping
cart optimization

29. Be strategic in how you work
with Amazon
Dos and Don’ts:
Do take advantage of Amazon’s massive reach
Do maintain control of your pricing
Do make your site’s shopping experience attractive
Don’t allow Amazon to devalue your brand
Don’t let affiliates think they’d be better served pushing
traffic to Amazon

30. Q & A

31. Contact Info
Paul Schroader: www.linkedin.com/in/paulschroader
pauls@pswebsolutions.com
@pswebs