Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Time is Now for an Affiliate Marketing Renaissance


Published on

This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Learn why 2017 is the year of the Affiliate Marketing Renaissance and understand how taking advantage of evolving content can help capture the micro-moments that influence buyer decisions.

Published in: Business
  • If you want to earn $50-$100 per day with free traffic then copy and paste this link in your browser
    Are you sure you want to  Yes  No
    Your message goes here

The Time is Now for an Affiliate Marketing Renaissance

  1. 1. The time is now! Join the Affiliate Marketing Renaissance — Maura Smith, Senior Vice President and Head of Affiliate Services
  2. 2. Maura Smith SVP, Head of Affiliate Services Pepperjam 10 Years Affiliate Marketing Experience Education BS, Marketing University of Delaware MBA, Marketing University of Scranton Raising 1 child, 1 husband and a poodle Fitness Wannabe Wine Enthusiast Shopaholic
  3. 3. The 2017 Renaissance —
  4. 4. How you can take part in the 2017 Affiliate Marketing Renaissance
  5. 5. Explore the pain points brands & marketers are feeling. 1
  6. 6. Understand exactly what a renaissance is and how 2016 growth set the stage. 2
  7. 7. Know where you fit into the renaissance and how you can leverage the power of affiliate marketing. 3
  8. 8. Conversions alone are like social media followers without interactions. Without engagement, it just doesn’t matter.
  9. 9. 9 Quality Quantityvs
  10. 10. 10 Where We Are: The Pain Points Data is widely available, but marketers are not able to leverage it to make real-time strategic decisions. What should results be optimized to?
  11. 11. 11 Traditional revenue measurements no longer work. Static measurements can create false impression that ad spend is ineffective. Consensus to move away from ROI and towards new customer conversions. Where We Are: The Pain Points
  12. 12. 12 “The price of light is less than the cost of darkness.” - Arthur C. Nielsen, founder AC Nielsen Company
  13. 13. 13 Learning to manage… Sharing control with third-party publishers. Marketing decisions that may not be able to happen in real-time. A general lack of education about the role affiliate marketing plays in the consumer journey. Where We Are: The Learning Curve
  14. 14. 14 “When you’re trying to make an important decision, and you’re sort of divided on the issue, ask yourself: ‘If the customer were here, what would she say?’” - Darmesh Shah, CEO Hubspot
  15. 15. 15 Where We Are: The New Consumer Consumers are researching more. * Pepperjam, 2016 **Forbes Insights, 2016 Desktop and in-store purchases are seeing a significant revival.* Cyber Weekend 2016 saw a 20% increase in YoY desktop revenue.* of retailers report consumers research online but purchase in-store.** 46%
  16. 16. 16 Reaching consumers is more challenging than ever. Where We Are: The New Consumer Marketers must now work around affiliate nexus laws. Tactics must still be able to reach consumer with ad-blockers.
  17. 17. 17 2016: The Year of Affiliate Marketing Growth Ad spend increased 10% from H1 2015 to H2 2016.* 28% of ad spend in H1 2016 went to affiliate. ** Affiliate now accounts for 7.5% of digital retail spend.* * eMarketer 2016 ** Pepperjam US Affiliate Marketing Spending, 2015 – 2020 billions 2015 2016 2017 2018 2019 2020 $4.21 $4.78 $5.37 $5.94 $6.40 $6.82 Source: “Networks Help Drive Affiliate Marketing Into The Mainstream” conducted by Forrester Consulting, Feb 3,2016
  18. 18. 2017: The Year of the Affiliate Marketing Renaissance —
  19. 19. Renaissance a movement or period of vigorous artistic and intellectual activity [revival, rebirth]
  20. 20. 20 “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” - Jeff Bezos, Founder Amazon
  21. 21. 21 Using Affiliate Marketing to… Leverage the Power of Consumer Data • A deep and expanding disconnect exists between C-suite and marketers as data and spend continue to mismatch. • 80% CEOs don’t trust marketing teams and 58% CMOs feel a growing pressure to prove their results.* • Less then 1/3 of marketers utilize analytics.* 2017 Renaissance * Duke Fuqua School of Business
  22. 22. 22 • Get a holistic view of consumer behavior. • Optimize spend and ROI based on performance. • Create the most resonant brand experience to target consumers and encourage engagement. Using Affiliate Marketing to… Boost Marketing Value 2017 Renaissance
  23. 23. 2017 Renaissance new customer acquisition due to targeting 57% Result • Publishers were key to new business but stagnant. • Flat-rate commissioning meant customer’s weren’t getting a unique experience from the start. • Affiliate marketing allowed them to commission publishers based on customer type.
  24. 24. • Vast array of options = consumers that frustrate easily • 43% of non-couponers used to use coupons and loyalty sites but gave up because of setbacks.* • 2017 is the year to overcome past stigma and re-introduce affiliate marketing to consumers. • Affiliate is evolving to consider the customer experience in its entirety, not on a brand by brand basis. Using Affiliate Marketing to… Build Distinct Customer Experiences 2017 Renaissance * Pepperjam
  25. 25. 25 2017 Renaissance Breaking Down Consumer Behavior Consumers use publisher sites for 3 main reasons… To save money To have fun browsing Recommended by family/friends They STOP using them for the following reasons: • Hard to navigate • Takes too much time • Deals are not good • Clunky transition to retailer site • Deals don’t work • No brands/retailers they like *based on a recent study with 200 participants
  26. 26. 26 2017 Renaissance What We’ve Heard from Consumers: “When I clicked on the coupon code, it didn’t take me to the products.” “I don’t want to go through 100 pairs of shoes, just the particular style I’m looking for.” “I’m skipping over ‘up to % off.’ I like concrete things.”
  27. 27. Maximize Affiliate Marketing — Time to turn the tables on traditional marketing
  28. 28. Yoga instructor gives business card to people in class with a unique code on it. Unique code on card is tied to a Pepperjam link. Customer places an order using the code. Pepperjam gives that instructor credit.
  29. 29. 29 • Ambassadors now account for 28% of program revenue. • Ambassadors now make up 18% of affiliate publishers. • No traditional affiliate site was needed. Using Affiliate Marketing to… Leverage Partner Distribution 2017 Renaissance
  30. 30. 48 charities Top jewelry retailer integrated charities as publishers/affiliates. Affiliate platform reported on performance. Charities shared across social media. Jewelry retailer donated 10% of purchase.
  31. 31. 31 • Pepperjam leveraged its technology to support a charitable campaign for a top jewelry retail partner. • Pepperjam integrated 48 charities onto its platform. • Participating charities shared campaign across social media & sites. • Retailer donated 10% of the sales they generated. Using Affiliate Marketing to… Incorporate Charitable Initiatives 2017 Renaissance
  32. 32. 32 Know your consumers inside and out Leverage your partners Understand the customer journey Think beyond traditional affiliate channels Maximize Affiliate Marketing
  33. 33. The time is now for you to join the Affiliate Marketing Renaissance
  34. 34. Thanks! Let’s keep talking. @pepperjam #PepperjamASW