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The Now, The New, The Next in Mobile

This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: This presentation will provide insights for implementing what matters now, like AMP, leveraging what’s new, like expanded text ads, and forecasting what’s next in order to dominate the digital space.

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The Now, The
New, The Next
IN MOBILE
Featured Presenter
• PPC HERO
• J.D. POWER
• DRONE DEALER EXPO
• US SEARCH AWARDS
• AND MORE!
LANCE
BACHMANN
President and CEO
1SEO.COM DIGITAL AGENCY
Nominated for 16 Awards
in 10Categories For The
2016 US Search
Awards!
@LanceBachmann
/in/lancebachmann
What We’ll Cover Today
 Why mobile marketing is so important and where
it’s headed in the years to come.
 Where mobile is now and the technology used
behind it, like apps, beacons, and voice search.
 The advancements that mobile is making within
the search results, including AMP and Expanded
Text Ads.
 What comes next with mobile marketing? The
introduction of life changing technology.
WHAT IS
CONSIDERED
MOBILE?
• Mobile encompasses all devices designed to
provide ubiquitous communication power.
• Modern mobile devices provide powerful
computing capabilities and Internet access.
• Can be a cell phone, wearable technology or even
something meant to travel with us.
WHY IS MOBILE
MARKETING SO
IMPORTANT?
• Mobile marketing is always “on” - The new mindset is “think Mobile
first”
• Mobile websites are indexed first before desktop sites
• In 2015, mobile searches historically outperformed desktop
searches and the trend continues to climb to date
• Remarketing advertisement
WHERE DOES
MOBILE
STAND NOW?

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The Now, The New, The Next in Mobile

  • 1. The Now, The New, The Next IN MOBILE
  • 2. Featured Presenter • PPC HERO • J.D. POWER • DRONE DEALER EXPO • US SEARCH AWARDS • AND MORE! LANCE BACHMANN President and CEO 1SEO.COM DIGITAL AGENCY Nominated for 16 Awards in 10Categories For The 2016 US Search Awards! @LanceBachmann /in/lancebachmann
  • 3. What We’ll Cover Today  Why mobile marketing is so important and where it’s headed in the years to come.  Where mobile is now and the technology used behind it, like apps, beacons, and voice search.  The advancements that mobile is making within the search results, including AMP and Expanded Text Ads.  What comes next with mobile marketing? The introduction of life changing technology.
  • 4. WHAT IS CONSIDERED MOBILE? • Mobile encompasses all devices designed to provide ubiquitous communication power. • Modern mobile devices provide powerful computing capabilities and Internet access. • Can be a cell phone, wearable technology or even something meant to travel with us.
  • 5. WHY IS MOBILE MARKETING SO IMPORTANT? • Mobile marketing is always “on” - The new mindset is “think Mobile first” • Mobile websites are indexed first before desktop sites • In 2015, mobile searches historically outperformed desktop searches and the trend continues to climb to date • Remarketing advertisement
  • 7. • Apps have evolved to the point that they can be deep linked and appear in Google mobile search results. • This means more search result “real estate” can be conquered by your brand with the use of an app on the Google Play Store APPS CAN APPEAR IN MOBILE SEARCH RESULTS
  • 8. • Bluetooth 'beacons' are a simple way for marketers to communicate with customers in physical locations via apps • Allows for businesses to push notifications to phones and offer personalized treatment to customers BEACONS
  • 9. • Siri, Cortana, Alexa and Google Now offer answers to questions and commands • Purchases can be made and services scheduled without even seeing a screen • With the introduction of Google Assistant, voice search has become conversational and can lead to newer opportunities for the end user. VOICE SEARCH
  • 11. ACCELERATE D MOBILE PAGES (AMP) • For many, reading on the mobile web is a slow, clunky and frustrating experience - but it doesn’t have to be that way. The Accelerated Mobile Pages (AMP) Project is an open source initiative that allows publishers to create mobile optimized content once and have it load instantly everywhere. • This currently is in effect for news based content, but is expected to expand its reach in the near future
  • 12. • Beyond Pay-Per-Click advertising on Mobile is Expanded Text Ads. They are 2x bigger than current text ads. • The new ads are designed to maximize your presence and performance on mobile search results with a bigger headline and an extra long description. EXPANDED TEXT ADS These have been in live testing for a bit in 2016, but they will become the norm starting January 31st, 2017. Standards ads will no longer be able to be made/edited.
  • 13. SO THEN, WHAT COULD POSSIBLY BE NEXT IN MOBILE?
  • 14. Virtual Reality & Augmented Reality In its infancy now, VR/AR will further develop and give rise to new marketing opportunities. Just look what Pokémon Go did in a short amount of time.
  • 15. • While online ordering is a current trend, the concept of performing an action on a mobile device to get gratification in the “real-world” will develop even further. • The only thing stopping drone delivery from taking off is the lack of drones that can avoid crashing. We are not far from that technology. • Retail will see a reinvention - Amazon Go is the first to take this bold step. It is a new kind of store with no checkout required. All controlled via your mobile device. MOBILE TO BENEFIT QUALITY OF LIFE
  • 16. c Health Monitoring Temporary Tattoos Currently in development by the University of California Additional Senses “North Sense” by Cyborgnest gives you the ability to tell north at any given time. Contact Lenses That record and prompt actions right in your eye – currently in development by Google & Sony BIOHACKING Augmenting the human body to exceed normal limits and/or connect it to the internet of things. A few examples: Who knows what marketing opportunities will exist with this in the future? Who really wants to know for that matter?
  • 17. KEY TAKEAWAYS  Mobile Marketing is always “on” and is the newest mindset.  Apps, Beacons, and Voice Search are all appearing within mobile and are advancing rapidly.  AMP and Expanded Text Ads are the newest way to use mobile within the search console.  Mobile isn’t going anywhere, its future is upon us with things like biohacking, VR & AR, Amazon Go, and more.