The New Rules of Book Publishing

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Learn how to take the knowledge inside your head and turn it into a book that you can upload to a digital format to be read by people all over the world.

Experience level: Intermediate
Target audience: Merchants/Advertisers, Networks
Niche/vertical: Self publishing

Jim Kukral, CEO, Digital Book Launch (Twitter @jimkukral)

Published in: Business, Education
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The New Rules of Book Publishing

  1. 1. The New Rulesof Book Publishingof Book Publishing “Write a Book Already!” BY JIM KUKRALCEO, DIGITAL BOOK LAUNCH Visit JimKukral.com
  2. 2. Visit JimKukral.com
  3. 3. WHY WRITE A BOOK? Sales, leads, publicity Better job/careerBest business card you will ever have Instant credibility Visit JimKukral.com
  4. 4. WHO CAN WRITE A BOOK? Anyone who knows a lot about something Coaches, executives, job-seekers, servicebusinesses, consultants, agencies, salespeople, small biz owners, subject-matter experts Stop devaluing what you know a lot about Visit JimKukral.com
  5. 5. 3x increase in fees 3x the work 2x speaking gigs 50% increase in media requests Visit JimKukral.com
  6. 6. You want leads?3-5 leads a week into my sales funnel250% increase in my email signup forms Visit JimKukral.com
  7. 7. “Writing this book gave my business much more credibility and,because of the media attention, more business,” said Michelle. In fact, that book is now in its Third Edition.Michelle has since written 15 books and become so successful as anauthor that she sold her collection agency and is instead making a living selling her books online. Visit JimKukral.com
  8. 8. “I had a three-day conference last week and we sold $1,600 from a table in the back, at full retail,” said David. “Imspeaking at Harvard in two weeks and will be giving away about 100 to students. In other words, they will be leaving the graduate program and immediately managing people. Imhoping the book helps them… so that theyll also buy copies for other people who are promoted.” Visit JimKukral.com
  9. 9. “My first book, Ask Without Fear!, was traditionally published through a small publisher in 2008,” said Marc. “Its sold over 4000 copies in print and e-book format since then. While the sales are nice, the book has solidified my brand and significantly increased indirect income.” Visit JimKukral.com
  10. 10. Amira Shiraz is a former fashion model turned entrepreneur who hascreated a successful speaking career and consultancy from her book. “Before my book, I rarely booked speaking engagements. Since my release last fall, universities, school groups and organizations constantly reach out to book me for events, in addition to opening another revenue stream for my business for consultations.” “Before my book, I rarely booked speaking engagements. Since my release last fall, universities, school groups and organizations constantly reach out to book me for events, in addition to opening another revenue stream for my business for consultations.” “Before my book, I rarely booked speaking engagements. Since my release last fall, universities, school groups and organizations constantly reach out to book me for events, in addition to opening another revenue stream for my business for consultations.” Visit JimKukral.com
  11. 11. “I dropped off a business card after a short interview and did nothear from them for months,” said John.  “After 3 months went by, I dropped off my newly released book. They followed-up with a call and asked me to start consulting there permanently. This is repeatwork so the book, in a way, has created a steady stream of income.” Visit JimKukral.com
  12. 12. WHAT’S STOPPING YOU? You don’t know what to write about You don’t know how long to make it You don’t know how to write it You don’t know what to title it You don’t know how to make a coverYou don’t know how to use it to meet goals You’re just stuck, need to get it going Visit JimKukral.com
  13. 13. HOW TO WRITE A BOOK? Just write, baby! Doesn’t have to be 100k words No special formatting Digital and print options Visit JimKukral.com
  14. 14. Visit JimKukral.com
  15. 15. DigitalBookLaunch.com/writeabook Visit JimKukral.com
  16. 16. jim@jimkukral.com 216-272-4383 DigitalBookLaunch.com JimKukralBooks.comDigitalBookLaunch.com/writeabook Visit JimKukral.com

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