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The Future is
Social Commerce
Web 3.0
Presented by
Web 1.0 – Desktop Commerce
2
“Build it and they will come.”
1994-2004
Static Websites
Pizza Hut’s First Website
Web 2.0 – Social Media
3
Pin it. Share it. Like it.
2004-2014
Social Media as a
Marketing Channel
Web 3.0 – Social Commerce
4
2014 – Today
• Facebook & Ticketmaster
• ALS Ice Bucket Challenge
• Buy Button
• Twitter, Pint...
Web 3.0 – Our Definition
5
Social
Viral
Mobile
Simple
Modern Examples
6
Instagram / Facebook Social
Commerce
Purchases via Comments
Shopify Integration
Modern Examples
7
Payments Via Hashtags
In-Stream Transaction
Secure. Viral. Mobile Friendly
No-Click Checkout
“Cool Facto...
Modern Examples
8
Video Checkout
Maximize Engagement
In-stream purchase
Reduce clicks
Increase conversions
Use any existin...
Modern Examples
9
PayPal 2.0
Split Payments
PCI Secure
Complete Solution
Zero Integration
Thank you
Rey@Total-Apps.com
@ReyPasinli
Video Checkout
10
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The Future is Web 3.0: Social Commerce

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This presentation is from Affiliate Summit East 2015 (August 2-4, 2015 in New York, NY). Session description: Web 3.0 will enable advertisers to directly sell to consumers within social media properties. More importantly, each sale can easily be shared by the consumer to create a viral word-of-mouth campaign.

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The Future is Web 3.0: Social Commerce

  1. 1. The Future is Social Commerce Web 3.0 Presented by
  2. 2. Web 1.0 – Desktop Commerce 2 “Build it and they will come.” 1994-2004 Static Websites Pizza Hut’s First Website
  3. 3. Web 2.0 – Social Media 3 Pin it. Share it. Like it. 2004-2014 Social Media as a Marketing Channel
  4. 4. Web 3.0 – Social Commerce 4 2014 – Today • Facebook & Ticketmaster • ALS Ice Bucket Challenge • Buy Button • Twitter, Pinterest, Facebook
  5. 5. Web 3.0 – Our Definition 5 Social Viral Mobile Simple
  6. 6. Modern Examples 6 Instagram / Facebook Social Commerce Purchases via Comments Shopify Integration
  7. 7. Modern Examples 7 Payments Via Hashtags In-Stream Transaction Secure. Viral. Mobile Friendly No-Click Checkout “Cool Factor”
  8. 8. Modern Examples 8 Video Checkout Maximize Engagement In-stream purchase Reduce clicks Increase conversions Use any existing video Make transactions viral
  9. 9. Modern Examples 9 PayPal 2.0 Split Payments PCI Secure Complete Solution Zero Integration
  10. 10. Thank you Rey@Total-Apps.com @ReyPasinli Video Checkout 10

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