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The Current State Of Online Lead Generation

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Affiliate Summit
Affiliate Summit

A thorough walkthrough on where lead generation is at today, helping to explain it through a historical perspective by looking at the verticals and also the trends, challenges, and advances.

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The Current State of Lead Generation Jay Weintraub, Dir. Corporate Strategy, Oversee.net
About Me – Jay Weintraub ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s Covered ,[object Object],[object Object],[object Object]
What’s Covered ,[object Object],[object Object],[object Object]
Lead Generation Basics Request Info Click Here! 1. Ad 2. Landing Page 3. Decision Engine Lead Buyers Buyer 1 Buyer 2 Buyer 3 Buyer 4 4. Lead Transmission 5. Follow-up
Benefits Lead Gen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s Covered ,[object Object],[object Object],[object Object],Where are we and how did we get here… 2002 - 2003 2004 - 2005 2006/2007 2007+ 2000
Lead Generation over Time 2000 2002 - 2003 2004 - 2005 2006 2007+
In the Beginning… ,[object Object],[object Object],[object Object],[object Object]
Lead Generation over Time 2000 2002 - 2003 2004 - 2005 2006/2007 2007+
Growth – 2002/2003 ,[object Object],[object Object],[object Object],[object Object]
Lead Generation over Time 2002 - 2003 2004 - 2005 2006/2007 2007+ 2000
Full Speed Ahead – 2004/2005 ,[object Object],[object Object],[object Object],[object Object]
Lead Generation over Time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2002 - 2003 2004 - 2005 2006/2007 2007+ 2000
[object Object],Maturation – 2006/2007
Audience Poll - What lead generation offers have you run? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Maturation – 2006/2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Let’s take a closer look at the landscape today.
Company Map ,[object Object],[object Object]
Maturation – 2006/2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Let’s take a closer look at the landscape today.
Flow of Traffic – Verticals – 2006/2007 ,[object Object],[object Object]
Flow of Traffic - Sources
Traffic Quality Landscape – 2006/2007 Major traffic acquisition strategies ,[object Object],[object Object]
Maturation – 2006/2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Let’s take a closer look at the landscape today.
2006 Economic Trends – Lead Price ,[object Object],[object Object],[object Object]
2006/2007 – Traffic Trends: Mining the Tail ,[object Object],[object Object],[object Object]
2006 – Other Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Maturation – 2006/2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Let’s take a closer look at the landscape today.
2006/2007 - Advances in Lead Generation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Maturation – 2006/2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Let’s take a closer look at the landscape today.
2006/2007 - Challenges ,[object Object],[object Object],[object Object]
Maturation – 2006/2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Let’s take a closer look at the landscape today.
2006/2007 – Key Takeaways ,[object Object],[object Object],[object Object]
Lead Generation over Time 2002 - 2003 2004 - 2005 2006/2007 2007+ 2000
Future Thoughts ,[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You ,[object Object],[object Object],[object Object]

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