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@bmassey
The Chemistry of a
High-Converting
Landing Page
with Live Critiques
Brian Massey,
Conversion Scientist™
Conversio...
@bmassey
Today You Will Learn
• Why landing pages are so powerful.
• How to build landing pages backward.
• The components...
Founder of Conversion Sciences
Website Optimizer
Author Your Customer Creation Equation
Lab Wear Fashion Model
The Convers...
@bmassey
What is a Landing Page
A single-minded page dead set on keeping the
promise made by an ad, link or email and on g...
@bmassey
We know something about these visitors.
@bmassey
Components of a Landing Page
@bmassey
The Basic Landing Page Reaction
+Of
Offer
Offer
Fm
Form
Form
Lp
Landing Page
Landing Page
@bmassey
The Simplest Landing Page
@bmassey
@bmassey
Don’t Start with This
@bmassey
Of
Offer
Offer
Fm
Form
Form
@bmassey
Perhaps a Better Offer Than “Submit”
@bmassey
@bmassey
The Page Must Match the Ad
The Relevant Offer found on a Landing
Page depends on where the visitors are
coming fr...
@bmassey
Discounted Dollar Bills
From the leader in
Dollar resales.
www.mint.gov
Discounted Dollar Bills
50% off of new US...
@bmassey
Discounted Dollar Bills
From the leader in
Dollar resales.
www.mint.gov
Discounted Dollar Bills
50% off of new US...
@bmassey
Different Product
Different Girl
No mention of
Wonderland Collection
Colors Match
@bmassey
Ask a Designer
(But keep her away from our page)
@bmassey
Discounted Dollar Bills
50% off of new US dollars
from the leading reseller.
www.mint.gov
Discounted Dollar Bills
50% off of new US dollars
from the leading reseller.
www.mint.gov
@bmassey
Add Something That Helps the Business
@bmassey
@bmassey
@bmassey
@bmassey
Enter a “Friend’s” Credit Card Number
@bmassey
@bmassey
ArAbandon
@bmassey
ArAbandon
@bmassey
Ask the Copywriter
How can we overcome objections that may cause visitors
to abandon our landing page?
@bmassey
@bmassey
Build Some Trust
If your company or brand is known to the
visitors, make it prominent to build trust.
TrTrust
@bmassey
@bmassey
@bmassey
@bmassey
@bmassey
Provide ProofPrProof
@bmassey
@bmassey
13,040,343,961,001 Sold!
@bmassey
Show the Product!IImage
@bmassey
@bmassey
Avoid Stock Images
SolarDirect.com
http://www.sxc.hu/profile/guitargoa
http://www.sxc.hu/profile/acerin
Business ...
@bmassey
Avoid Stock Images
SolarDirect.com
http://www.sxc.hu/profile/guitargoa
http://www.sxc.hu/profile/acerin
Business ...
@bmassey
We Can Tell Real People from Stock People
@bmassey
Wait! The Call to Action needs to
POP
@bmassey
@bmassey
Get Your Discount
Dollar Bills
@bmassey
Get Your Discount
Dollar Bills
@bmassey
Get Your Discount
Dollar Bills
@bmassey
Now, let the designer move things
around.
@bmassey
Get Your Discount
Dollar Bills
@bmassey
@bmassey
The Highly Reactive Combination
+Of
Offer
Offer
Fm
Form
Form
Lp
Landing Page
Landing Page
PrProof
TrTrust
IImage
...
@bmassey
This planner ensures all of the elements are
present for high-converting landing pages.
A Checklist for your
Land...
@bmassey
What’s Missing?
+Of
Offer
Offer
Fm
Form
Form
Lp
Landing Page
Landing Page
PrProof
TrTrust
IImage
+ + +
Get a free Consultation at
Contact:
The Chemistry of the Landing Page with Live Critiques
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The Chemistry of the Landing Page with Live Critiques

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This presentation is from Affiliate Summit West 2016 (January 10-12, 2016 in Las Vegas, NV). Session description: There is a chemical formula for landing pages. Brian Massey idenitifies the elements and catalysts must be present to create a high-converting landing page, then evaluates your examples LIVE.

Published in: Business
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The Chemistry of the Landing Page with Live Critiques

  1. 1. @bmassey The Chemistry of a High-Converting Landing Page with Live Critiques Brian Massey, Conversion Scientist™ Conversion Sciences LLC www.ConversionSciences.com
  2. 2. @bmassey Today You Will Learn • Why landing pages are so powerful. • How to build landing pages backward. • The components of a successful landing page. • To never, ever ask someone to review your landing page again.
  3. 3. Founder of Conversion Sciences Website Optimizer Author Your Customer Creation Equation Lab Wear Fashion Model The Conversion Scientist Blog Contact:
  4. 4. @bmassey What is a Landing Page A single-minded page dead set on keeping the promise made by an ad, link or email and on getting the visitor to take action.
  5. 5. @bmassey We know something about these visitors.
  6. 6. @bmassey Components of a Landing Page
  7. 7. @bmassey The Basic Landing Page Reaction +Of Offer Offer Fm Form Form Lp Landing Page Landing Page
  8. 8. @bmassey The Simplest Landing Page
  9. 9. @bmassey
  10. 10. @bmassey Don’t Start with This
  11. 11. @bmassey Of Offer Offer Fm Form Form
  12. 12. @bmassey Perhaps a Better Offer Than “Submit”
  13. 13. @bmassey
  14. 14. @bmassey The Page Must Match the Ad The Relevant Offer found on a Landing Page depends on where the visitors are coming from. Of Ad Offer Offer Of Landing Page Offer Offer =
  15. 15. @bmassey Discounted Dollar Bills From the leader in Dollar resales. www.mint.gov Discounted Dollar Bills 50% off of new US dollars from the leading reseller. www.mint.gov A B
  16. 16. @bmassey Discounted Dollar Bills From the leader in Dollar resales. www.mint.gov Discounted Dollar Bills 50% off of new US dollars from the leading reseller. www.mint.gov A B
  17. 17. @bmassey Different Product Different Girl No mention of Wonderland Collection Colors Match
  18. 18. @bmassey Ask a Designer (But keep her away from our page)
  19. 19. @bmassey Discounted Dollar Bills 50% off of new US dollars from the leading reseller. www.mint.gov
  20. 20. Discounted Dollar Bills 50% off of new US dollars from the leading reseller. www.mint.gov
  21. 21. @bmassey Add Something That Helps the Business
  22. 22. @bmassey
  23. 23. @bmassey
  24. 24. @bmassey
  25. 25. @bmassey Enter a “Friend’s” Credit Card Number
  26. 26. @bmassey
  27. 27. @bmassey ArAbandon
  28. 28. @bmassey ArAbandon
  29. 29. @bmassey Ask the Copywriter How can we overcome objections that may cause visitors to abandon our landing page?
  30. 30. @bmassey
  31. 31. @bmassey Build Some Trust If your company or brand is known to the visitors, make it prominent to build trust. TrTrust
  32. 32. @bmassey
  33. 33. @bmassey
  34. 34. @bmassey
  35. 35. @bmassey
  36. 36. @bmassey Provide ProofPrProof
  37. 37. @bmassey
  38. 38. @bmassey 13,040,343,961,001 Sold!
  39. 39. @bmassey Show the Product!IImage
  40. 40. @bmassey
  41. 41. @bmassey Avoid Stock Images SolarDirect.com http://www.sxc.hu/profile/guitargoa http://www.sxc.hu/profile/acerin Business Porn
  42. 42. @bmassey Avoid Stock Images SolarDirect.com http://www.sxc.hu/profile/guitargoa http://www.sxc.hu/profile/acerin Business Porn
  43. 43. @bmassey We Can Tell Real People from Stock People
  44. 44. @bmassey Wait! The Call to Action needs to POP
  45. 45. @bmassey
  46. 46. @bmassey Get Your Discount Dollar Bills
  47. 47. @bmassey Get Your Discount Dollar Bills
  48. 48. @bmassey Get Your Discount Dollar Bills
  49. 49. @bmassey Now, let the designer move things around.
  50. 50. @bmassey Get Your Discount Dollar Bills
  51. 51. @bmassey
  52. 52. @bmassey The Highly Reactive Combination +Of Offer Offer Fm Form Form Lp Landing Page Landing Page PrProof TrTrust IImage + + + Proof Trust Image
  53. 53. @bmassey This planner ensures all of the elements are present for high-converting landing pages. A Checklist for your Landing Pages http://conversci.com/LandingPageChecklist
  54. 54. @bmassey What’s Missing? +Of Offer Offer Fm Form Form Lp Landing Page Landing Page PrProof TrTrust IImage + + +
  55. 55. Get a free Consultation at Contact:

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