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Successful B2B Strategies & Why You Should be Promoting Tech

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This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: Learn campaign strategies and hear success stories on how affiliates are earning 5-6 figures a month by promoting B2B products/services. SAAS and general B2B program trends will be discussed.

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Successful B2B Strategies & Why You Should be Promoting Tech

  1. 1. 1 AFFILIATE SUMMIT WEST 2017 Successful B2B Strategies for Affiliates Bonnie D’Amico Senior Affiliate Manager
  2. 2. 2 Why Promote B2B Offers?
  3. 3. 3 $15-$600PER SALE $1,500ENTERPRISE PAYOUTS 10%-30% B2B Program Payouts REV SHARE PAYOUTS $125-$5kMONTHLY AFFILIATE EARNINGS
  4. 4. 4 Successful Campaigns Review / Comparison sites • SEO is not dead! Embrace additional first touch points for your brand. Provide solid resources - and these sites still see success. • Methods: Organic, rich content, guides, tutorials, videos, lead generation, use of schema.org structured data. Strongest growing trend driving sales: visitor engagement.
  5. 5. 5 Successful Campaigns Courses / Educators • Ecommerce / entrepreneurship courses. • Niche topic courses. • Methods: Lead generation, email and social media promotion, free initial course or consulting session, guides, videos and partnerships.
  6. 6. 6 Successful Campaigns B2B Bundled Offers and Products • Bundled offers for businesses packaged together with additional branded unique products such as a guide, training, consulting or curated list. • Methods: organic, strong social reach, lead generation, email, joint ventures and partnerships with other businesses and sometimes run their own affiliate programs.
  7. 7. 7 Successful Campaigns General Content • Broad topic blogs and resources. • Niche topic blogs and resources. • Videos. • Podcasts. • Apps / Solutions / Plugins for SAAS products. • Face to face sales. General Referrals • Friends, network. • Influencers. • Business/entrepreneur Facebook groups. • Mastermind groups and memberships. • Marketing, business and success coaches and consultants.
  8. 8. 8 • PPC direct linking - generally not allowed for larger affiliate programs and brands. • Affiliate brands that rely 100% on PPC as a sole source of traffic. • B2B offers placed on general consumer coupon/deal sites. • Affiliate sites without a strong brand/identity. • Affiliate sites without a marketing plan in place. What’s Not Working?
  9. 9. 9 Why Should you Promote B2B? • You sell more than just shoes - you help people! • B2B programs pay more. • Plenty of untapped opportunity.
  10. 10. 1 0 QUESTIONS? BONNIE@SHOPIFY.COM

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