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Secrets to Buying Established Websites for Profit
Aug. 25, 2011•0 likes•3,403 views
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This session will deep-dive on the growing trend of buying websites. It will highlight case studies, offer tips to avoid getting ripped off, and show some of the fantastic bargains to be found. Experience level: Intermediate Target audience: Merchants/Advertisers Niche/vertical: Buying Websites Matt Mickiewicz, Co-Founder, 99designs (Twitter @sitepointmatt)
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Secrets to Buying Established Websites for Profit
- Where to Buy Websites
- Evaluating Websites for Sale
- Case Studies
- Capital Growth
- Traffic Generation
- An Existing Business
- Range of Monetization Models
- Attractive Multiples: <2x net revenue
- Sellers miss opportunity to take website to the next level
- Buyers often fix basic SEO, monetization, marketing and margins
- Buying website = buying audience
- $2K on Google can = 10,000 clicks @ 20c
- Purchase organic keyword rank
- Build one-way links to your main property
- Do 301-redirects to monetize traffic
- Awareness: Many people don’t know you can
- Due Diligence: Reducing investment risk
- Where to Buy Websites
- Evaluating Websites for Sale
- Case Studies
- Go to Website Brokers
- Look at DMOZ.org in categories to find sites that are not being updated
- Search for sites with old copyright footer that match your keyword
- Professionals who manually connect buyers and sellers
- Typically six-figure properties
- Dedicated Marketplaces - Flippa.com, WebsiteBroker.com
- General Marketplaces - eBay.com, BizBuySell.com, BusinessesForSale.com, BizQuest.com
- Where to Buy Websites
- Evaluating Websites for Sale
- Case Studies
- Website Due Diligence
- Whois
- SEOMoz
- SEM Rush
- Majestic SEO
- Copyscape
- Wayback machine
- Google (PR/Search)
- Verified Google Analytics
- Check robots.txt file
- Walk through site’s revenue systems
- Chat on Skype
- Get Proof of Identity
- Google Seller’s Real Name
- Check Seller Feedback
- Where to Buy Websites
- Evaluating Websites for Sale
- Case Studies
- CityOfMafia.com
- HealtyNews.com
- 1.2 million page views, 600K uniques, $1,500 monthly revenue
- 2 million page views from 7,000 subscribed players
- 145,000 page views from 129,000 uniques
- 160,000 page views from 20,000 unique users
- 200,000 page views from 100,000 unique users
- Where to Buy Websites
- Evaluating Websites for Sale
- Case Studies
- Check out the Flippa Keyword Toolflippa.com/high-ranking-websites/
- Subscribe to A-List Premium Website Newsletter if you’re interested in websites over $10,000flippa.com/a-list
- Contact Me: matt@flippa.com/@sitepointmatt
Editor's Notes
- Listing is for Mortgage Refinancing site (RefinanceMortgageUS.com)Seemingly strong number of backlinks resulting in OK PageRankRunning a check on the backlinks in Google shows they are not from related sites (ie not finance)Example is a link from the site belonging to a UK composerBy not having nofollow turned on, the site is attracting backlink spammers such as the site in questionOwners of these sites run the risk of losing SEO value once Google does an update
- This site has seemingly strong traffic, albeit with a slight declineFew causes for concern:Traffic has come out of nowhere and the Flippa due diligence page indicates no backlinksLooking at user engagement, the number of new users is exceptionally high as is the bounce rate: the audience is not engaging with the site and not coming back for another visitLooking at traffic sources, direct traffic is the primary source – this is typically driven by strong branding which does not correlate to the low levels of engagement we were seeing priorLooking at which countries the traffic is originating from shows a string of countries we’d not really expect. Nepal?Next, looking at the content, we’re seeing it heavily focused on a single pageIn summary: the Google Analytics seems to indicate a lot of people in Nepal are typing in the address for an article about heart valve replacement then leavingA more probably explanation is that the seller is using a pay-per-view service to artificially inflate traffic