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The BIG OpportunityIn Buying Websites<br />By Matt Mickiewicz<br />
The BIG Opportunity In Buying Websites<br /><ul><li>Why Websites?
Where to Buy Websites
Evaluating Websites for Sale
Case Studies
Further Resources</li></li></ul><li>Why Websites?<br /><ul><li>Revenue Yield
Capital Growth
Traffic Generation
Search Engine Optimization</li></li></ul><li>Why Websites?<br /><ul><li>Revenue Yield
An Existing Business
Range of Monetization Models
Attractive Multiples: <2x net revenue
Outperforms Domains</li></li></ul><li>Why Websites?<br /><ul><li>Capital Growth
Sellers miss opportunity to take website to the next level
Buyers often fix basic SEO, monetization, marketing and margins
Organic growth boosts value</li></li></ul><li>Why Websites?<br /><ul><li>Traffic Generation
Buying website = buying audience
$2K on Google can = 10,000 clicks @ 20c
$2K on Website can = 10,000 uniques</li></li></ul><li>Why Websites?<br /><ul><li>Search Engine Optimization
Purchase organic keyword rank
Build one-way links to your main property
Do 301-redirects to monetize traffic
Get reusable keyword rich content</li></li></ul><li>Why Websites?<br /><ul><li>Why Aren’t More People Buying Websites
Awareness: Many people don’t know you can
Due Diligence: Reducing investment risk
Knowledge: Basic understanding technology & business models</li></li></ul><li>The BIG Opportunity In Buying Websites<br />...
Where to Buy Websites
Evaluating Websites for Sale
Case Studies
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Secrets to Buying Established Websites for Profit

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This session will deep-dive on the growing trend of buying websites. It will highlight case studies, offer tips to avoid getting ripped off, and show some of the fantastic bargains to be found.

Experience level: Intermediate
Target audience: Merchants/Advertisers
Niche/vertical: Buying Websites

Matt Mickiewicz, Co-Founder, 99designs (Twitter @sitepointmatt)

Published in: Business, Technology, Design
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Secrets to Buying Established Websites for Profit

  1. 1. The BIG OpportunityIn Buying Websites<br />By Matt Mickiewicz<br />
  2. 2. The BIG Opportunity In Buying Websites<br /><ul><li>Why Websites?
  3. 3. Where to Buy Websites
  4. 4. Evaluating Websites for Sale
  5. 5. Case Studies
  6. 6. Further Resources</li></li></ul><li>Why Websites?<br /><ul><li>Revenue Yield
  7. 7. Capital Growth
  8. 8. Traffic Generation
  9. 9. Search Engine Optimization</li></li></ul><li>Why Websites?<br /><ul><li>Revenue Yield
  10. 10. An Existing Business
  11. 11. Range of Monetization Models
  12. 12. Attractive Multiples: <2x net revenue
  13. 13. Outperforms Domains</li></li></ul><li>Why Websites?<br /><ul><li>Capital Growth
  14. 14. Sellers miss opportunity to take website to the next level
  15. 15. Buyers often fix basic SEO, monetization, marketing and margins
  16. 16. Organic growth boosts value</li></li></ul><li>Why Websites?<br /><ul><li>Traffic Generation
  17. 17. Buying website = buying audience
  18. 18. $2K on Google can = 10,000 clicks @ 20c
  19. 19. $2K on Website can = 10,000 uniques</li></li></ul><li>Why Websites?<br /><ul><li>Search Engine Optimization
  20. 20. Purchase organic keyword rank
  21. 21. Build one-way links to your main property
  22. 22. Do 301-redirects to monetize traffic
  23. 23. Get reusable keyword rich content</li></li></ul><li>Why Websites?<br /><ul><li>Why Aren’t More People Buying Websites
  24. 24. Awareness: Many people don’t know you can
  25. 25. Due Diligence: Reducing investment risk
  26. 26. Knowledge: Basic understanding technology & business models</li></li></ul><li>The BIG Opportunity In Buying Websites<br /><ul><li>Why Websites?
  27. 27. Where to Buy Websites
  28. 28. Evaluating Websites for Sale
  29. 29. Case Studies
  30. 30. Further Resources</li></li></ul><li>Where to Buy Websites?<br /><ul><li>Go to Websites Owners
  31. 31. Go to Website Brokers
  32. 32. Go to Website Marketplaces</li></li></ul><li>Where to Buy Websites?<br /><ul><li>Go to Websites Owners
  33. 33. Look at DMOZ.org in categories to find sites that are not being updated
  34. 34. Search for sites with old copyright footer that match your keyword
  35. 35. Contact owners via site or whois - can be labor intensive</li></li></ul><li>Where to Buy Websites?<br /><ul><li>Go to Website Brokers
  36. 36. Professionals who manually connect buyers and sellers
  37. 37. Typically six-figure properties
  38. 38. Examples - QuietLightBrokerage.com, WeSellYourSite.com, WebsiteProperties.com</li></li></ul><li>Where to Buy Websites?<br /><ul><li>Go to Marketplaces
  39. 39. Dedicated Marketplaces - Flippa.com, WebsiteBroker.com
  40. 40. General Marketplaces - eBay.com, BizBuySell.com, BusinessesForSale.com, BizQuest.com
  41. 41. Webmaster Forums – DNForum.com, Wjunction.com, forums.DigitalPoint.com</li></li></ul><li>The BIG Opportunity In Buying Websites<br /><ul><li>Why Websites?
  42. 42. Where to Buy Websites
  43. 43. Evaluating Websites for Sale
  44. 44. Case Studies
  45. 45. Further Resources</li></li></ul><li>Evaluating Websites for Sale<br /><ul><li>Third Party Tools
  46. 46. Website Due Diligence
  47. 47. Seller Due Diligence</li></li></ul><li>Evaluating Websites for Sale<br /><ul><li>Third Party Tools
  48. 48. Whois
  49. 49. SEOMoz
  50. 50. SEM Rush
  51. 51. Majestic SEO
  52. 52. Copyscape
  53. 53. Wayback machine
  54. 54. Google (PR/Search)
  55. 55. Alexa</li></li></ul><li>Case Study: Due Diligence on Backlinks<br />
  56. 56. Evaluating Websites for Sale<br /><ul><li>Website Due Diligence
  57. 57. Verified Google Analytics
  58. 58. Check robots.txt file
  59. 59. Walk through site’s revenue systems
  60. 60. Understand revenue/traffic drivers and costs – especially on potential revenue claims</li></li></ul><li>Case Study: Due Diligence on Analytics<br />
  61. 61. Evaluating Websites for Sale<br /><ul><li>Seller Due Diligence
  62. 62. Chat on Skype
  63. 63. Get Proof of Identity
  64. 64. Google Seller’s Real Name
  65. 65. Check Seller Feedback
  66. 66. Know why they are selling</li></li></ul><li>The BIG Opportunity In Buying Websites<br /><ul><li>Why Websites?
  67. 67. Where to Buy Websites
  68. 68. Evaluating Websites for Sale
  69. 69. Case Studies
  70. 70. Further Resources</li></li></ul><li>Case Studies<br /><ul><li>PDFking.com
  71. 71. CityOfMafia.com
  72. 72. HealtyNews.com
  73. 73. archiCentral.com</li></li></ul><li>PDFking.com<br /><ul><li>PDF document library
  74. 74. 1.2 million page views, 600K uniques, $1,500 monthly revenue
  75. 75. Sold for $11,000 – 2c per monthly unique</li></li></ul><li>CityofMafia.com<br /><ul><li>Multi-User Online Role Play Game
  76. 76. 2 million page views from 7,000 subscribed players
  77. 77. Sold for $16,000 – less than 4 month’s profit</li></li></ul><li>HealtyNews.com<br /><ul><li>Health/Lifestyle Website
  78. 78. 145,000 page views from 129,000 uniques
  79. 79. Sold for $2,000 – less than 2 cents per unique</li></li></ul><li>4GTuner.com<br /><ul><li>Mitsubishi Motoring Enthusiast Community
  80. 80. 160,000 page views from 20,000 unique users
  81. 81. Sold for $3,400 – 16 cents per unique</li></li></ul><li>archiCentral.com<br /><ul><li>Popular Architecture Blog
  82. 82. 200,000 page views from 100,000 unique users
  83. 83. Sold for $15,000 – PageRank 5 with over 200 quality backlinks</li></li></ul><li>The BIG Opportunity In Buying Websites<br /><ul><li>Why Websites?
  84. 84. Where to Buy Websites
  85. 85. Evaluating Websites for Sale
  86. 86. Case Studies
  87. 87. Further Resources</li></li></ul><li>Further Resources<br /><ul><li>Register with Flippa and Download Flippa Pro Buyers Guide (first 50 using code ‘AffiliateSum’ get $10 in credits)
  88. 88. Check out the Flippa Keyword Toolflippa.com/high-ranking-websites/
  89. 89. Subscribe to A-List Premium Website Newsletter if you’re interested in websites over $10,000flippa.com/a-list
  90. 90. Contact Me: matt@flippa.com/@sitepointmatt</li>

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